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1、Success is a continuous journeyRichard St. JohnJuly 2009Technology, Entertainment, Design About this talkIn his typically candid style, Richard St. John reminds us that success is not a one-way street, but a constant journey. He uses the story of his business rise and fall to illustrate a valuable l
2、esson - when we stop trying, we fail.TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Along with two annual conferences - th
3、e TED Conference in Long Beach and Palm Springs each spring, and the TED Global conference in Oxford UK each summer - - TED includes the award-winning TED Talks video site, the Open Translation Project and Open TV Project, the inspiring TED Fellows and TEDx programs, and the annual TED Prize. About
4、Richard St. John A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success - and distilling them into 8 words, 3 minutes Why do so many people reach success and then fail? One of the big reasons is, we think succe
5、ss is a one-way street. So we do everything that leads up to success. But then we get there. We figure weve made it, we sit back in our comfort zone, and we actually stop doing everything that made us successful. And it doesnt take long to go downhill. And I can tell you this happens. Because it hap
6、pened to me. 为何这么多人在成功之后又再次失败？一个很大的原因是 ，我们总认为成功是条单行道， 所以总会尽全力地迈向成功之路，可是一旦成功了，我们 便认为事情结束了，于是开始享受安逸，停止一切当初促 使我们达致成功的努力。不久后我们开始走下坡了。我可 以告诉你们，这确实会发生，因为我有切身之痛。Reaching success, I worked hard, I pushed myself. But then I stopped, because I figured, “Oh, you know, I made it. I can just sit back and relax.“
7、 为了达到成功的巅峰。我不断努力并敦促自己。但不久就停了。因为 我认为：“喔！我做到了，可以停下来休息了”。 Reaching success, I always tried to improve and do good work. But then I stopped because I figured, “Hey, Im good enough. I dont need to improve any more.“ 为了成功，我也曾不断地改进且一直努力的工作。但我又停下来了。 以为我心想：“我够棒了，不需要再改进了”。 Reaching success, I was pretty good
8、at coming up with good ideas. Because I did all these simple things that led to ideas. But then I stopped. Because I figured I was this hot-shot guy and I shouldnt have to work at ideas. They should just come like magic. And the only thing that came was creative block. I couldnt come up with any ide
9、as. 为了成功，我很擅长于使用图上众多小技巧想出一些好点子来。但我 又停了。因为我自认是高手，不需要辛苦的想点子，他们(创意)应该 像魔法般自己出现。但唯一出现的却是创意瓶颈.我什么点子也没有了 。 Reaching success, I always focused on clients and projects, and ignored the money. Then all this money started pouring in. And I got distracted by it. And suddenly I was on the phone to my stockbroke
10、r and my real estate agent, when I should have been talking to my clients. 为了成功，我总是专注在客户和专案上。忽略了金钱管理 。当开始进账时，我就分心了。于是，在与客户谈话时， 我却是在电话上和我的股票和房产经理人谈投资。 And reaching success, I always did what I loved. But then I got into stuff that I didnt love, like management. I am the worlds worst manager. But I fi
11、gured I should be doing it. Because I was, after all, the president of the company. 为了成功，我总是从事自己喜爱的工作。我也陷入我所讨 厌的事中。就像管理。我是全世界最糟糕的管理者。但我 却认为我应该做这件工作，毕竟我是公司的董事长。 Well, soon a black cloud formed over my head and here I was, outwardly very successful, but inwardly very depressed. But Im a guy, I knew ho
12、w to fix it. I bought a fast car. (Laughter) It didnt help. I was faster but just as depressed. 但很快的，我总是乌云罩顶。表面上我看似很成功，但内 心却异常沮丧。但我是个男人，我晓得如何调适。我买了 一辆跑车！（笑声）结果没用。我是快多了，但心里仍然 沮丧。So I went to my doctor. I said, “Doc, I can buy anything I want. But Im not happy. Im depressed. Its true what they say, an
13、d I didnt believe it until it happened to me. But money cant buy happiness.“ He said, “No. But it can buy Prozac.“ And he put me on anti- depressants. And the black cloud faded a little bit. But so did all the work. Because I was just floating along. I couldnt care less if clients ever called. (Laug
14、hter) And clients didnt call. (Laughter) Because they could see I was no longer serving them, I was only serving myself. So they took their money and their projects to others who would serve them better. 因此我转而求见我的心理医师。我说：“医师，我可以买我想要的任何 东西，但我不开心，我感到很沮丧！他们说的是真的，但直到我自己 亲身经历时才相信。金钱无法买到快乐”，医师说：“没错，但是钱可 以
15、买百忧解(药名)”他给我开了抗忧郁药。用药后，乌云散去了些。但 我所有的工作也是。因为我变得呆滞,如果客户不来电，我根本不在意 工作（笑声），而客户也真的不再来电（笑声）。因为他们知道，我 不再服务他们了，我只服务我自己。所以他们把钱和专案转到其他可 以提供更好的服务的公司。 Well, it didnt take long for business to drop like a rock. My partner and I, Thom, we had to let all our employees go. It was down to just the two of us, and we
16、were about to go under. And that was great. Because with no employees, there was nobody for me to manage. 我的事业不久后就一落千丈。我的伙伴Thom和我不得不 让所有员工离开。只剩下我们两个人，且随时会破产。棒 呆了，因为没有员工就表示无需管理。 So I went back to doing the projects I loved. I had fun again. I worked harder. And to cut a long story short: did all the things that took me back up to success. But it wasnt a quick trip. It took seven years. 我回头做我喜爱的专案。我再次乐于工作，而且更加努力 。长话短说，就是我做了所有让我重回成功巅峰的事。但 过程
