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1、Latest Updated: 7/21/18 Page 1 of 3THE ST. REGIS SHANGHAI 上海瑞吉红塔大酒店上海瑞吉红塔大酒店 TRAINING ACTIVITY OUTLINE 培训活动纲要培训活动纲要Task 任务：任务： Monthly Press Luncheon 月度媒体人员午餐会月度媒体人员午餐会Code 序号：序号：OH-SM-MC-C012Objectives 目的：目的：At the end of this session, each trainee will be able to know how to conduct monthly press
2、luncheon professionally and efficiently. 课程结束后，每人学员都能够掌握怎样专业高效地组织月度媒体 人员午餐会。Standard 标准：标准：1.The Marketing Communications Manager will organise the Press Luncheon on monthly basis. 公关部经理每月组织一次媒体人员午餐会。 2.Press Luncheon is to be organised with proper planning and careful selection of invitees. 举行午餐会之前
3、应做好充分准备并邀请相关的媒体人员。 3.Each attendant will be provided with the most recent brochures. 与会者都将收到最新的宣传资料。 4.The date has to be carefully selected to encourage maximum turn up and to avoid competition against another event or function in the city. 仔细选择午宴日期以便受邀的媒体工作人员都可以参加，避免 与本地的其他活动冲突。 5.The Policy & Pro
4、cedures of Entertainment applies. 应遵守宴请的程序。Resources 培训器材：培训器材：Whiteboard with mark pen白板、马克笔Method 培训方式培训方式Training Steps 培训步骤培训步骤Time 时间时间 Buzz 集思广益-Introduce briefly on what is the monthly press luncheon and discuss the preparation for luncheon with dividing the trainees into 2 group. 简要介绍一下什么是月度
5、媒体人员午餐会并把学 员分成两组讨论需要什么准备工作。20Minutes 20 分钟-Ask trainees to explain their opinion on whiteboard respectively. 让学员在白板上分别解释。 -State the objective and standard for this session. 陈述本节课的目的及标准。20Minutes 20 分钟Demonstrate the following steps 演习下列步骤1.The MarCom Manager will submit a name list of attendants to
6、 the Director of Sales & Marketing 10 days prior to the Press Conference. 举行午餐会议 10 天前，公关部经理应将宴请媒 体工作名单上交给市场总监批准。 2.Upon approval, the MarCom Manager will send out invitation letter 5 days prior to the Press Conference. 名单得到批准后，公关部经理于举行宴请前 5 天 向媒体人员发出邀请函。 3.Invitation letter will state: a.Date & Tim
7、e b.Place, ballroom name c.Date of reply 邀请函应包括如下内容： a.日期及时间 b.地点，宴会厅名称 c.回复日期 4.The MarCom Coordinator will follow up with confirmation of attendance 4 days prior to the Press Conference. 公关部助理在举行午餐会 4 天前确认媒体工作人 员参加人数。 5.The MarCom Coordinator will make reservations at the outlets and advise the ou
8、tlet manager of the entertained party. 公关部助理将预订餐厅并通知餐厅经理。 6.The MarCom Manager will update all departments concerned any revision and amendments from time to time. 公关部经理与相关部门配合，随时通知基午宴的 最新情况。 7.If necessary, the MarCom Coordinator will call the attendants to check if pickup service is required. 如果需要
9、的话，公关部助理应与受邀者确认是否 需要接车服务。 8.The General Manager, Director of Sales & Marketing and the MarCom Manager will meet and greet every attendant upon arrival. 9.总经理、市场销售总监以及公关部经理将亲自迎 接问候受邀媒体人员 10. MarCom Coordinator will advise the outlet manager upon guest arrival. 公关部助理在受邀媒体人士到达时通知餐厅经理。11. The consumptio
10、n of food and beverage will be in line with Entertainment Policy and similar policy issued by Financial Controller. 餐饮消耗量要按照宴请政策及由财务总监签发的 相关规定。30Minutes 30 分钟12. The MarCom Manager will seek feedback and comments on: a.Hotel service and facility b.Recent Promotion c.Competition d.Latest trend in loc
11、al media 公关部经理负责收集反馈及建议： a.饭店服务水平及设施。 b.最新的促销活动。 c.竞争对手活动 d.本地媒体的最新动态 13. The MarCom Manager will see the guest off on departure. 公关部经理在午宴后将亲自送媒体人士离店。Summary and test 总结并测验-What department should be concerned for conducting the monthly press luncheon? 举行招待媒体的午餐应和哪些部门联系？ -What items should be paid attention to? 举行午宴应注意哪些？10Minutes 10 分钟
