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1、Module 9 BrandingP 93. 8. Sample email Dear Mr. Kay, Further to your message regarding next weeks brand development meeting, I can confirm that I will be able to attend. Please also find attached ScentAirs latest proposal, which we can discuss in more detail next week. I look forward to seeing you.
2、Best regards John Taylor商务报告常用词组 Introduction事由 The aim/ purpose of this report is to This report aims to这一报告旨在 This report sets out to这一报告试图 Findings 调查结果 Firstly Finally It was found that 我们发现 clearly show(s) that 明确表明 Conclusion(s ) 结论 It was concluded/ decided/ agreed/ felt that我们的结论是/我们决定/我们同意
3、No conclusions were reached regarding the关于尚未得出结论 In conclusion/ On balance 结论是/总而言之 Recommendation(s) 建议 We would recommend that It is recommended/ proposed/ suggested that 我们建议/提议 Adding ideas补充观点 Furthermore/ Moreover/ In addition Contrasting ideas表达对比 However Although Despite/ In spite of Making
4、 comparisons 进行比较 Both/ Neither 两个都/两个都不 Like/ Unlike 与相同/ 与不同 Linking cause and effect 表达因果关系 Because of/ as a result of/ due to/ owing to This means 意味着 leads to/ results in 导致P 95. Sample report Report on findings from focus group research Introduction The aim of this report is to make recommenda
5、tions based on findings from ten focus groups. Findings Firstly, nearly three-quarters of responses to the cherry flavor were very positive with only 7% being neither positive nor negative about the product. On the other hand, about two-thirds said they disliked the strawberry flavor because of the
6、sugar and artificial taste. Finally, with regard to the normal and diet versions, approximately 20% more people preferred the diet cherry version and nearly three times as many preferred the diet strawberry version. Recommendations Based on these findings, I would recommend that the company launches two types of cherry flavor drink (normal and diet). While I wouldnt suggest a normal strawberry version, the company could consider producing a diet version which was clearly more popular.
