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1、 GfK 2016 | Enjoy life today, worry about savings and investments later 1Enjoy life today, worry about savings and investments laterGlobal GfK surveyApril 2016Global GfK survey: Enjoy life today, worry about savings and investments later 1Methodology2Global results3Country results*To see country res
2、ults, click on the map (in PPT show). To go back to the table of content, click on the GfK logo anywhere in the document. GfK 2016 | Enjoy life today, worry about savings and investments later2Methodology GfK 2016 | Enjoy life today, worry about savings and investments later3Countries covered, metho
3、dology and sample sizeGfK interviewed in summer 2015 more than 27,000 consumers (aged 15 and older) in 22 countries online. The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.Argentina (online/n=1011) Australia (online/n=1000) Belgium (
4、online/n=1012) Brazil (online/n=1512) Canada (online/n=1012) China (online/n=1501)Czech Republic (online/n=1003) France (online/n=1517)Germany (online/n=1511) Hong Kong (online/n=1003) Italy (online/n=1521) GfK 2016 | Enjoy life today, worry about savings and investments later4Japan (online/n=1533)
5、Mexico (online/n=1029) Netherlands (online/n=1001) Poland (online/n=1005) Russia (online/n=1514) South Korea (online/n=1000) Spain (online/n=1534) Sweden (online/n=1000) Turkey (online/n=831)UK (online/n=1501) USA (online/n=1536)QuestionPlease indicate how strongly you disagree or agree with the fol
6、lowing statement:“I want to enjoy life today and will worry about savings and investments later”Scale: Do not agree at all Somewhat disagree Neither agree nor disagree Somewhat agree Agree completely Does not apply to me GfK 2016 | Enjoy life today, worry about savings and investments later5Global r
7、esults GfK 2016 | Enjoy life today, worry about savings and investments later6Internationally, people with a save now mindset just outnumber people with a have fun now mindset but the numbers are very close.A third (34 percent) of online consumers say they agree 12 percent agree completely, and 22 p
8、ercent agree somewhat.The numbers disagreeing are slightly higher, standing at 38 percent overall 14 percent disagree strongly and 24 percent disagree somewhat.A further quarter (25 percent) say they are neutral, neither agreeing nor disagreeing.Women more inclined to be savings-minded; men are even
9、ly divided.Twenty-somethings beat teenagers on percentage of fun-lovers.Hong Kong is only country where the majority favor saving today.agree completelyagree somewhatneither disagree nor agreedisagree somewhatdisagree completelydoes not apply to meSource: GfK survey among 27,000+ Internet users (age
10、s 15+) in 22 countries rounded GfK 2016 | Enjoy life today, worry about savings and investments later7HighlightsEnjoy life today, worry about savings and investments later Agreement across all 22 countries12%14%of Internet users in 22 countries agree completely that they want to enjoy life today and
11、 will worry about savings and investments laterof Internet users in 22 countries disagree completely that they want to enjoy life today and will worry about savings and investments lateragree completelyagree somewhatneither disagree nor agreedisagree somewhatdisagree completelydoes not apply to meSo
12、urce: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries rounded GfK 2016 | Enjoy life today, worry about savings and investments later8Enjoy life today, worry about savings and investments later Agreement across all 22 countries12%22%25%24%14%WERTagree completelyagree somewhatneithe
13、r disagree nor agreedisagree somewhatdisagree completelydoes not apply to me agree completelyagree somewhatneither disagree nor agreedisagree somewhatdisagree completelydoes not apply to meSource: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries rounded GfK 2016 | Enjoy life today,
14、 worry about savings and investments later9Enjoy life today, worry about savings and investments later Agreement across all 22 countries by gender13%15%22%25%26%25%23%21%13%12%3%4%agree completelyagree somewhatneither disagree nor agreedisagree somewhatdisagree completelydoes not apply to meSource:
15、GfK survey among 27,000+ Internet users (ages 15+) in 22 countries rounded GfK 2016 | Enjoy life today, worry about savings and investments later1018%16%23%22%24%24%25%26%24%22%23%29%29%28%22%26%22%22%18%18%15%15%14%10%8%8%6%3%3%2%3%5%50-59 years60+ yearsEnjoy life today, worry about savings and inv
16、estments later Agreement across all 22 countries by age groupsagree completelyagree somewhatneither disagree nor agreedisagree somewhatdisagree completelydoes not apply to meSource: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries rounded GfK 2016 | Enjoy life today, worry about savings and investments later1111%12%14%13% 15-19 years20-29 years30-39 years40-49 yearsEnjoy life today, worry about savings and investments later Ran
