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1、企业英语培训专家 Market-leader Corporate English Training (week 7)www.market- Call ：400-670-9199 公司英语培训 商务英语培训 员工英语培训SWOT AnalysisStrength优势优势Weakness 劣势势 Opportunity 机会Threat 威胁胁Internal 内部External 外部Strength and Weakness -Internal environment analysis 内部环境分析It is one thing to discern attractive opportunit
2、ies and to be able to take advantage of these opportunities. 是用来 辨别看清楚是否可以抓住机会，利用机会It is important to evaluate its own internal strengths and weaknesses, from time to time. 企业需要三不五时的分析自 我内部优劣See appendix 10: Memo见附件Opportunities and threats -external environment analysis 外部环境分析l Demographic Environm
3、ent 人口（统计）环境l Economic Environment 经济环境l Natural Environment 自然环境l Technological Environment 技术环境l Political-legal Environment 政治法律环境l Social-cultural Environment 社会文化环境Demographic Environmentl Worldwide population growth 世界性人口增长l Population age mix 人口年龄l Ethnic and other markets 名族文化和其他市场l Educatio
4、nal groups 教育族群l Household patterns 家庭结构l Geographical shifts in population 人口在地理位子 上的转变PopulationEconomic EnvironmentPurchasing power 购买力IncomeDistributionMarketers often distinguish countries with five different income- distribution patterns: 市场营销人员区分国家是通过5个不同收入的 分配模式l Very low incomes低收入（地区）l mos
5、tly low incomes绝大多数低收入l very low, very high incomes低收入高收入（两级地区）l low, medium, high incomes高中低收入l mostly medium incomes 绝大多数中等收入Natural environment Global hot concernl Shortage of raw materials 缺乏原材料l Increase energy cost 能源成本的增加l Anti-pollution pressures 抵制污染的压力l Changing role of government 政府角色的转变T
6、echnological Environment l Accelerating pace of change 转变速度的加速l Unlimited opportunities for innovation 无限的革新机会l Varying R&D budgets 调研发展经费的改变l Increased regulation of technological change 科技规章 制度的出台l Legislation regulation business 商业法案l Growth of special-interest group 特别族群的发展Research and Developme
7、ntPolitical-legal Environmentl Legislation regulating business 商业法案Business legislation has three main purposes: 商业法案的三 个目的 protect companies from unfair competition 保护企业远离不 公平竞争 protect consumers from unfair business practices 保护企 业远离不公平商业活动 protect the interests of society from unbridled business
8、behavior 保护社会远离过度激烈的商业活动l Growth of special-interest group 特别族群的发展Laws and policiesSocial-cultural environmentl High persistence of core cultural values 高度坚持的文化价 值观l Existence of subcultures 亚文化区的存在l Shifts of Secondary cultural values through time 第二文化 价值观随着时间的转变Beliefs, values and normsDiscuss the
9、 questionsLook at the photos. Who are the people can you guess? Why do you think Ian Mitchell looks worried? Discuss the continuing questions1. When do young people in your hometown/country leave home?2. What problems are there for young people living away from home for the first time? Listen to Ian
10、, who lives in the North of England. He is talking about his daughter, Evie, who has left home to live in London. Answer the questions. 1. How old is Evie? When did she move to London? 2. Is she enjoying living there? What does she think of London? 3. Why did she move there? 4. Where is she living?5
11、. Who is she living with? 6. What does her boyfriend do? Whats his name?7. What does she do at the weekend? 8. Why does she have to earn extra money? 9. How often does she phone home? 10.What does she say to her parents? Listen to Evie talking about her life in London and answer the same questions.
12、Which of her answers are different? SpeakingWhat do you think? Should Evies father be so worried about his daughter? Was Evie right to leave home at 18?What advice can you give to Evie and her fahter? Work in two groups. Group A: ParentsDiscuss your worries about Evie. Group B: EvieDiscuss what to tell your parents about your life in London. What can you say to stop them worrying about you?Evie, its so good to have you home again. Weve been so worried about you. Im fine. Living in London is great. You shouldnt worry. ButMarket Leader Corporate English TrainingnCall:400-670-9199
