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1、 第三章第三章 公共关系要素公共关系要素主体：公共关系机构与人员主体：公共关系机构与人员 客体：相关公众客体：相关公众 中介：传播媒介中介：传播媒介Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty
2、Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.第一节 公共关系机构与人员Evaluation only.Evaluation only. Created with Aspose.
3、Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides
4、for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 公共关系组织机构是处理公共关系 事务的专门机构，属于社会咨询机构或 组织的职能部门。处理公共关系事务的 机构设置主要有:一类是公共关系社团公共关系社团 一类是独立的公共关系公司公共关系公司 一类是非独立的公共关系部公共关系部 公共关系的机构公共关系的机构 Evaluation only.Evaluation only. Created with Aspose.Slides for
5、.NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.
6、5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.一、公共关系一、公共关系社团社团公共关系社团泛指社会上自发组织起来自发组织起来 的、非营利性的、非营利性的从事公共关系理论研究和实 务活动的群众组织与群众团体群众组织与群众团体。主要包括公共关系协会、学会、研究会协会、学会、研究会 、俱乐部、联谊会、俱乐部、联谊会等等。【组织与职责】Evaluation only.Evaluation only. Created with Aspose.Slides fo
7、r .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET
8、3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.当前，我国的公共关系社团已经形成了不同 层次和范围的网络，并且有走向国际化走向国际化的发展 趋势。 中国国际公共关系协会（CIPRACIPRA）国际公共关系协会（IPRAIPRA） 中国公共关系协会（中国公共关系协会（1987.5.北京） 各省市公关协会（各省市公关协会（1986.12.上海公共关系协会上海公共关系协会） 这是全国第一个省级的公共关系协会， 也是全国第一个公共关系的社团全国第一个公共关
9、系的社团。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .
10、NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.19551955年年，国际公共关系协会（IPRAIPRA）在伦敦成立，其 总部设在日内瓦。这标志着公共关系已作为一门世界性的标志着公共关系已作为一门世界性的 行业而独立存在行业而独立存在。现在各国日益重视运用公共关系来沟通现在各国日益重视运用公共关系来沟通 信息，协调关
11、系，树立形象，争取支持。信息，协调关系，树立形象，争取支持。国际公共关系协会Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only.
12、 Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.中国国际公共关系协会（中国国际公共关系协会（CIPRACIPRA）是具有社团法人地位的全国性涉外专业组 织，成立于19911991年年4 4月月，总部设在北京。本 会由何鲁丽、蒋正华、铁木尔达瓦买提、 经
13、叔平、黄华、袁宝华、汪道涵、柴泽民担 任名誉会长。现任会长为全国人大常委、我 国前驻美国大使李道豫李道豫。宗旨：让世界了解中国，让中国走向世界让世界了解中国，让中国走向世界。 工作方针：指导、协调、服务、监督指导、协调、服务、监督 该协会开展公共关系国际间的交流，并努力促进 中国公共关系理论和实践活动的国际化Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Pr
14、ofile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011
15、Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Sl
16、ides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 中国公共关系协会中国公共关系协会成立于19871987年. 由公共关系专业机构、新闻媒体、教育、 科研机构、政府有关机构和企业界人士等自 愿组成，是经国家民政部批准成立的全国性 的、学术性、广泛性的非盈利性社会团体组 织。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Prof
