《cmp_intelligencepackage_2008》由会员分享，可在线阅读，更多相关《cmp_intelligencepackage_2008（26页珍藏版）》请在金锄头文库上搜索。
1、MeiHua Corporate Membership Plan Marketing Intelligence Package2007-2008Designed for:Advertising & media agencies PR agencies Market research houses Marketing consulting firms & full service providersBrings you not only intelligence, but also service & valueWe get your whole knowledge team empowered
2、 by handy informationLess trouble on re-orderingMeiHua Corporate Membership Plan Marketing Intelligence PackageWhy do we build a package for you?More services and extrasMore savingsMore targeted & directional MeiHua Corporate Membership Plan Marketing Intelligence PackageWhats in the package?Market
3、statistic libraryWho is advertising what - PublicationMarketing Insight ReportsBrand news tracking & archiving systemCross media advertising monitoringMeiHua Corporate Membership Plan Marketing Intelligence PackageMeiHua Corporate Membership Plan Marketing Intelligence PackageAccess 4,00,0000 advert
4、isements from your desktop Cross-media advertising monitoring back to 2003500 newspapers & magazines93 television channels20 major cities in China103 leading websites150 point of sales venuesCovering virtually all mainstream advertisersMeiHua Corporate Membership Plan Marketing Intelligence PackageK
5、ey features Convenient search & consolidated resultsFor most of tasks, the result is several seconds away. Typing in any brand keywords (either Chinese or English), the advertising records for print, TV, outdoor, internet and point of sales will be listed in a consolidated viewMeiHua Corporate Membe
6、rship Plan Marketing Intelligence PackageKey features Full size original creative contentAll for Nokia 7500 mobile phone as an examplePrint / 200 dpi original sizeTV / Pal TV quality MPEG2Outdoor / 2 close photoInternet / Original Flash/GIFWe even capture the product brochure/leafletFor all these: T
7、yping in “Nokia 7500”MeiHua Corporate Membership Plan Marketing Intelligence PackageKey features Full brand listing under each product categoryFor 5 years, we have captured near 100,000 brands in China under all product categories. It becomes the top resource for category researchMeiHua Corporate Me
8、mbership Plan Marketing Intelligence PackageKey features Batch download & easy reportingAll results can be easily downloaded as MS Word, Excel and PowerPoint documents. Even no other software needed.MeiHua Corporate Membership Plan Marketing Intelligence PackageKey features Team use & personalizatio
9、nEvery team user can has his/her own sub-account and personalized settingsAdministrator can add/edit/delete and run usage report for all sub-users.Every user has own monitoring foldersAdd brand to personal folderGet daily updates by EmailFree search engines are not good enough Help you track & measu
10、re competitors brand exposureCovering almost all internet newsSetup tracking by easy keywordsArchive news into your own accountExtensive PR measurement toolsSyndication by RSS and Email alertsNot only news story, but also exposure measure.MeiHua Corporate Membership Plan Marketing Intelligence Packa
11、geMeiHua Corporate Membership Plan Marketing Intelligence PackageKey features Real-time tracking over internetBy a simple keyword, all related news will be flown into your folder automatically.October 17th, NOKIA 7500 again!MeiHua Corporate Membership Plan Marketing Intelligence PackageKey features
12、Retrieving news full text and allow further edit.Using news archiving system, you can build flexible news tracking and clipping report.MeiHua Corporate Membership Plan Marketing Intelligence PackageKey features Archiving news with own categorization methodSelect news and add into archive. You can ch
13、oose to “tag” the news to enable future analysis. Tagging system is flexible and fully customizable by users.MeiHua Corporate Membership Plan Marketing Intelligence PackageKey features News categorization matrixRow & column, brand & news attribute, It is a clear view on competitive news tracking.Mei
14、Hua Corporate Membership Plan Marketing Intelligence PackageKey features My Daily E-Newspaper Everyday, you can read a consolidated “Newspaper” style page to cover all of part of your monitoring brands.Key cover story will be automatically highlighted.Download as Word DocEmail to yourselfMarket stat
15、istics as a data bank Business researchers dream comes trueCovering various of business statistics resourceFrom 500 publicationsNational, local and departmental statistic bureausOver 100 major statistic yearbooksLeading industry-specific research firms.Second hand information is about “rich” and “on
16、 the fingertip”MeiHua Corporate Membership Plan Marketing Intelligence PackageMeiHua Corporate Membership Plan Marketing Intelligence PackageKey features Keywords Search & Browse by industry & subjectSearch for company name, industry name, even product name, and find out the most relevant statistical informationKey features Tracking hundreds of economics indexStatistic Library has consolidated over 300 important economi
