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1、Economic Report 2014Agricultural MachineryVDMA AGRICULTURAL MACHINERY REPORT 2014 1 2 Foreword 4 Business Climate 6 Production and Trade 6 World 6 China 6 India 6 Japan 7 Korea 7 USA 7 Brazil 8 European Union 9 Turkey 10 Market and Product Trends 17 Regional Market Development 17 European Union 18 G
2、ermany 20 Poland 21 Romania 21 Croatia and Serbia 22 Ukraine 23 Russia 24 Kazakhstan 24 India 25 China 26 Brazil 26 USA 27 Africa 29 Charts and Tables 29 Agricultural Machinery in the European Union 30 Ex- and Imports Worldwide 31 Tractor Production and Markets in Selected Countries 31 German Market
3、 Volume for Agricultural Machinery by Segments 32 European Tractor Registrations 33 Key Facts of the Agricultural Sector in the European Union Condensed Version for the Public Condensed Version for the Public Content Table of VDMA AGRICULTURAL MACHINERY REPORT 2014 2 Foreword Dear Reader, The innova
4、tive manufacturers of agricultural machinery and tractors in Europe can look back on an unprecedented four-year upswing. The last financial and economic crisis affected our industry as severely as it did the overall economy, partially due to the lack of financing oppor- tunities for the sometimes hi
5、gh investment volumes. However, following a period of recession of only five quarters, in mid-2010 a clear recovery began, which in the meantime has brought us a turnover level a good third higher than the previous record value of 2008. Beginning with a changing trend in large markets such as German
6、y and the USA, prospects gradually bright- ened in almost all of the important sales markets. The exceptions were a few agricultural loca- tions in Southern Europe, where difficulties relating to the financial markets could scarcely be resolved and where pace of structural change in the agricultural
7、 sector remained slow. World production grows to more than 96 billion This Economic Report 2014 is being published at a time characterised by a reversal of the eco- nomic trend. Last year our industry increased its production worldwide by a further seven per-centage points and reached a new peak lev
8、el of over 96 billion. China and India have provided sustained support for their developing agricultural markets, with double-digit annual growth in investment in agricultural machinery. Latin America, with its major player Brazil, increased its agricultural production tremendously, thus satisfying
9、the growing demand for food and feed, for instance via the export of soybeans to China. Local machinery requirements are corre- spondingly increasing, leading to market growth in Brazil of over 20% in 2013. Local machinery production, which as in other protected markets is esteemed by the government
10、, expanded accordingly. In North America as well, the good agricultural yield situation resulted in out- standing development of the agricultural machinery market. With regional differences, the Eu- ropean market likewise remained at a peak level last year. A lower farm investment ratio occurred onl
11、y in Eastern Europe, primarily due to problems originating locally. VDMA AGRICULTURAL MACHINERY REPORT 2014 3Mainly weaker market trends in 2014 For the current year, there are already clouds on the economic horizon. In France, the second largest European sales market after Germany, a very perceptib
12、le downturn is now evident, which is not attributable solely to overall market saturation. Sales opportunities for modern agricultural machinery in Eastern Europe have been reduced to a minimum in the light of pro- tectionist measures of the Russian government and the generally difficult political s
13、ituation. In this economic climate, prospects for higher investment by farmers presently exist only for a few individual markets. Nevertheless, due to the basically persistent positive framework condi- tions, which are supported primarily by the continuing sound income situation in agriculture, the
14、effects of the downturn remain limited. Yours sincerely, Dr.-Ing. Hermann Garbers Chairman of the VDMA Agricultural Machinery Association Frankfurt, May 2014 VDMA AGRICULTURAL MACHINERY REPORT 2014 4 1. Business Climate Special economic trends for the agricul- tural machinery branch Modern agricultu
15、ral machinery is the key to more efficient farming. In line with the continually increasing demand for food and feed and the use of renewable raw materials for energy production, sales figures for agri- cultural machinery and tractors have in- creased considerably over the past five years. Whilst ov
16、erall the mechanical engineering industry depends heavily on the development of the economy as a whole, a glance at eco- nomic development in the agricultural ma- chinery sector proves once again that different rules seem to apply here, at least in part. A similar development for the mechanical engineering industry as a whole as well as for the agricultural machinery industry specifical- ly occurred during the last economic down- turn: After a
