《商务与物流专业介绍讲座》由会员分享，可在线阅读，更多相关《商务与物流专业介绍讲座（45页珍藏版）》请在金锄头文库上搜索。
1、2013级网络商务与物流外包方向新生入学专题讲座主讲人：史国欢 2013年10月Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.目录v一、网络商务与物流外包简介v二、“121工程”培养体系
2、Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.电子商务的定义1电子商务，又称网络商务，是利用计算机技术、网络技术和远程通信技术，实现电子化、数字化和网络化的整个商务过程。电子商务是以商务
3、活动为主体，以计算机网络为基础，以电子化方式为手段，在法律许可范围内所进行的商务活动过程。一、网络商务与物流外包简介所谓电子商务外包，就是企业以合同的方式委托专业外包服务商，根据自身拓展线上业务的需求，由电商外包服务商为其提供包含电子商务平台网站建设、技术维护、物流、经营推广、客户联络和服务、售后服务等一系列电子商务的全流程或者部分环节外包服务。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for
4、 .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.物流是物品从供应地向接受地的实体流动过程中，根据实际需要，将运输、储存、装卸、搬运、包装、流通加工、配送、信息处理等功能有机结合起来实现用户要求的过程。所谓物流外包，即制造企业或销售等企业为集中资源、节省管理费用，增强核心竞争能力，将其物流业务以合同的方式委托给专业的物流公司(第三方物流)运作。物流外包的定义1Evaluation only.Evaluation only. Created
5、 with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.电子商务的模式2Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Create
6、d with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.中国电子商务的发展现状3“十一五”期间，我国电子商务保持了持续快速发展的良好态势，交易总额增长近2.5倍，2010年达到约4.5万亿元。 青岛将建立电子商务港。北京、上海、广州和深圳成为中国四大电子商务市场中心 。 移动电子商务将成为电子商务发展的新动力。 Evaluation only.Evaluation only. Created wi
7、th Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspo
8、se.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Asp
9、ose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluat
10、ion only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0
11、.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Cop
12、yright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.在行业快速发展的背景下，人才与诚信、物流一起成为影响电商产业发展的三 大瓶颈之一。据2012年4月18日淘宝网淘工作频道数据显示，仅从2012年4月2日到18日 半个多月的时间里，全部电子商务职位需求数是88870条。 而从2000年来，教育部已经批准了339所本科高校和650多所高职高专设置 电子商务专业，每年大约有8万多毕业生。 也就是说高校每年培养的电子商务人才，只能满足这个产业半个月的人才需 求。 一个案例：中国电子商务的人才状况4Evaluation
13、only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.中国电子商务的人才状况4特征一：行业急速扩张，人才缺口巨大 Evaluation only.Evaluation only. Created with Aspos
14、e.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.中国电子商务的人才状况4特征二：电商人才稀缺，流动性大 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0
15、.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.中国电子商务的人才状况4特征三：电商企业人力资源成本高 1、薪酬增长压力是困扰企业HR部门的三大问题之一；2、招聘成本高，45%的企业平均招聘成本100-300元/人，36%的 企业平均招聘成本高于300元/人。Evaluation only.Evaluation only. Created with Aspose.Slid
16、es for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.中国电子商务的人才问题核心矛盾5矛盾一：快速的行业发展速度与人才供应不足的矛盾 1、电商行业每年以50%以上的增速快步发展，尤其是 大量传统企业转型电子商务更是引起人才的争夺； 2、电商属新型产业，人才存量不足，再加上高校人才 培养输出不足； 此矛盾形成电子商务领域巨大的人才真空人才真空。 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011
