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1、万科新里程（ 北块产品定位建议Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Sl
2、ides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.项目市场定位方向潜在 客户分析社会和经 济背景 分析项目条件 分析竞争环境 分析过滤 与 配对项目精确定位城市发展 分析+共性市场优化方案市场差异化方案蓝海红海符合万科 企业战略产品初步方案建议思考逻辑Evaluation only.Evaluati
3、on only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.
4、0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.项目市场定位方向潜在 客户分析社会和经 济背景 分析项目条件 分析竞争环境 分析过滤 与 配对项目精确定位城市发展 分析+共性市场优化方案市场差异化方案蓝海红海符合万科 企业战略产品初步方案建议Evaluation only.Evaluation only. Created with Aspose.Slides for .NE
5、T 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 C
6、lient Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.城市发展分析在城市之上，看居住 2008，城市居住空间导向Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-201
7、1 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.现代城市发展定律 居住区向城市外围辐
8、射因市中心地块减少，商业用地比例上 升，使中心板块从生活中心向商业中 心转变，生活居住地向外围区域辐射 扩展。中外环间 次级生活圈内中环间 主流生活圈内环内 商业中心世博板块未来预判内中环间成城市主流生活中心， 发展前景看好Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose P
9、ty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.城市置业格局的变化：内环“富豪化”，中环“中产化”，外环
10、“平民化”上海“三环”格局比较与发展趋势特征供应发展价格内环内中环沿线外环沿线区域发展成熟，地段尊 贵性充分体现重点发展区域，配 套逐步完善，未来 潜力较佳潜在发展区域，配 套落后，潜力一般受土地限制，供应 极其贫乏供应充足、稳定供应量极大地价优势促使价格 稳步攀升价格保持平稳运行价格存在进一步下 跌的空间高房价，完全沦为 富人置业区稳定的供应与价格 ，将成为主流中产 的主要置业区外来人员及本市中 低阶层选择区域Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.
11、0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Co
12、pyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.三林板块与城市关系三林处中环沿线，与CBD距 离适宜，如在交通、生活配 套支持下，易吸引客户群体 广泛。 另外，世博会赋予三林板块 历史性的战略契机。启示中环与世博，使三林备 受瞩目，购买群体范围 广阔，投资与自用俱佳Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides
13、for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Lt
14、d.Copyright 2004-2011 Aspose Pty Ltd.世博会，凭什么吸引居住者？世博推进新一轮浦东开发世博效应带动板块升级，提升 板块居住附加值会展经济导入商务功能，板块 功能格局发生变化世博将拉动上海整体经济发展两岸风情游览区成为外埠客户置业与投资热点 板块，客户面极大拓展Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5
15、.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose
16、Pty Ltd.3条大桥南浦、卢浦、徐浦4条隧道打浦路（复线）、西藏路、上中路 、龙耀路3条轨道交通6、7、8号线(2009年全线完工)规划城际磁悬浮设世博会-上海南站-嘉兴-杭州站轨道交通、越江隧道全面导入交通条件日益完善板块居住价值不断提升具备吸引浙江客户的条件Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for
