《电子商务销售技巧培训》由会员分享,可在线阅读,更多相关《电子商务销售技巧培训(59页珍藏版)》请在金锄头文库上搜索。
1、艺豪工贸驻南通办事处主讲人:俞晓佳Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.1v掌握基础销售技巧v有能力开展销售工作v提高销售业绩培训目的培训目的Evaluation only.Ev
2、aluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.2培训内容二、售前准备二、售前准备三、销售五个步骤三、销售五个步骤一、良好的一、良好的心态心态四、售后服务四、售后服务Evaluation only.Evaluation on
3、ly. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.3一、良好的销售心态一、良好的销售心态销售 的定义销售人员的心态设立目标良好的销售态度Evaluation only.Evaluation only. Created with Aspose.Sli
4、des for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.4销售是指运用专业的知识专业的知识,为顾客选择最适合其需要的产品产品,并提供周到的服务服务。(产品和服务是贯彻销售整个过程中最重要的两个因素)“销售”的定 义Evaluation only.Evaluation only. Created with A
5、spose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.5销售人员的心态销售人员的心态态度决定成功!积极、乐观积极、乐观自信、热情自信、热情Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Cl
6、ient Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.6正确的销售态度正确的销售态度J自然、自信J亲切、真诚J认真、负责J轻松、融洽Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created wi
7、th Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.7设立目标设立目标有目标,才有行动的方向和动力,有目标,才能衡量自己在行动过程中的 成功与否,从而体会到满足感与成就感记住:越努力越幸运,机会只留给有准备的人!Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
8、Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.8设立目标的原则设立目标的原则目标原则n具体的(我们具体到每天)n可度量的(业绩)n可达到的(不难也不易)n与策略相关(目标、产品)n有时间限制的(实习期2个月)Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profi
9、le 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.9培训内容二、售前准备二、售前准备三、销售五个步骤三、销售五个步骤一、正确的一、正确的心态心态四、售后服务四、售后服务Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
10、Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.10二、售前准备硬件设施硬件设施 准备准备软件设施软件设施 准备准备Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET
11、3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.11硬件设施准备电子商务需要有电子商务需要有 品牌和精致美观的网店品牌和精致美观的网店至关重要Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.
12、0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.12网店的重要性v树立品牌形象的媒介,能够提升品牌档次v吸引客户目光,方便客户浏览购买,增加成交机会Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-
13、2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.13网店要点v美观v清晰v统一v标准Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty L
14、td.14宣传资料:产品手册、产品系列展业夹宣传资料:产品手册、产品系列展业夹电商工具:电脑、高清相机电商工具:电脑、高清相机其它硬件设施准备文具:笔记本、笔、计算机、客户档案本文具:笔记本、笔、计算机、客户档案本Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Lt
15、d.Copyright 2004-2011 Aspose Pty Ltd.15软件设施准备知识知识产品知识产品知识技巧技巧销售技巧、沟通技巧销售技巧、沟通技巧形象形象热情、亲善的态度热情、亲善的态度Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyri
16、ght 2004-2011 Aspose Pty Ltd.16培训内容二、售前准备二、售前准备三、销售五个步骤三、销售五个步骤一、正确的一、正确的心态心态四、售后服务四、售后服务Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.17销售五步骤步骤一:接洽客户步骤二:了解需要步骤三:推介产品步骤四:连带销售步骤五:完成销售Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.