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1、上海交通大学EMBA学位论文 基于信息化战略百货零售业信息系统的研究 基于信息化战略百货零售业信息系统的研究 基于信息化战略百货零售业信息系统的研究 摘 要 摘 要 信息时代造就了消费者需求的多样性与多变性，引发了企业之间 激烈的竞争。企业为了增加竞争能力，又面临更多战略方法的选择与 技术应用等问题。溯本清源；战略方向在于增加企业的竞争能力，竞 争是变化的产物，而变化来源于信息的交流；因此，信息是战略的基 础，无论企业采行何种战略，其品质与成效皆与信息攸关； “运筹于帷 幄之中，决胜于千里之外” ，这是信息居战略核心价值最贴切诠释。 但是，信息技术虽然应用普遍，而预期却与成效有显著落差；人 们
2、总是觉得信息太多而知识太少。为解决此类问题，本文提出企业必 须一开始就从战略的高度俯瞰竞争过程，就能清晰的识别出正确的经 营方向和管理方法；同样的，不论信息技术如何变化，企业的信息系 统也必须以战略的视野去识别和理解企业的信息需求，才能与企业的 目标契合。 因此，如何对信息进行管理以及信息如何与战略结合形成 “信息 化战略、战略化信息”是企业面对竞争利用信息技术之根本。以战略 化的视野去看待信息技术带来怎样的竞争机会，从而影响企业的战略 规划，为实践企业的战略规划而组织的业务与作业，又促成信息系统 与技术在企业中应用的建立，而信息系统与技术的进步又再度形成影 响企业战略规划的机会。 为了专注这
3、个论题，本文选择了较具代表性的百货零售行业以及 某百货公司的案例作为研究对象，并从相关的理论内涵及实践上的应 用，分六个章节完整的、集成的阐述本论题；前四个章节，主要为对 本论题相关理论的整理剖析与重大问题的提出，作为本论题后续研究 的理论基础；后两个章节，则专注研究百货行业的战略活动、信息活 动和信息系统。 第一章为导论，界定论题的范围、目标与意义；第二章概述业战 略理论的内涵、战略应用技术的发展和关注的问题；第三章论述信息 理论的内涵、信息应用技术的发展和对信息管理的能力；第四章分析上海交通大学EMBA学位论文 基于信息化战略百货零售业信息系统的研究 战略理论与信息技术之间互动的关系、机理
4、及其应用发展方向；第五 章对百货零售企业的战略活动和信息活动进行案例实证分析，以了解 行业理论、战略理论和信息理论在企业实践的过程与问题需求；第六 章针对前述各章节的理论分析和实证研究，归纳提出可支持信息化战 略百货零售企业信息系统之部件、结构、功能与特性。 本文采实证分析为主、系统分析为辅的研究方法，透过相关文献 的整理，实地访问百货零售业相关应用之实践情况与发现，并以该行 业为联系主轴，深入分析战略应用技术和信息应用技术的机理、功能 及其对竞争力的影响；如何集成运用该些技术以形成何类信息系统去 优化企业对环境、资源、行动的战略管理，来有效地结合自身资源， 鋳造优势，强化竞争力，进而达到“信
5、息化战略，战略化信息”之目 标。本研究，将使其它的零售企业了解信息技术在营运管理和战略过 程的应用意义、本末与方向，从而可供借鉴。 最后，不论技术如何发展，新的问题仍将层出不穷，技术的进步 一日千里，但问题的本质从未改变。因此，企业的核心竞争力不在于 技术的本身，而在用利用技术的独特管理方法。 关键词：关键词：战略，百货零售，信息系统 上海交通大学EMBA学位论文 基于信息化战略百货零售业信息系统的研究 Information System Research of General Merchandise Retailing Based on Information Strategy Abstr
6、act In an information era, the consumers need is characterized with variety and changeableness, which result into fierce competition among enterprises. In order to enhance their competition ability, enterprises are facing increasing issues of strategy decision and technology application, etc. Basica
7、lly speaking, a strategy is made for the purpose of increasing enterprises competition ability. Competition originates from changes and changes come from information communication; therefore, information is the fundament of strategy. No matter what strategy is adopted by the enterprise, its quality
8、and effect always go with information. As a Chinese saying goes, “you can win a distant battle by making a research on comprehensive data”, which is the best explanation that information is the core in strategy-decision. However, though the application of information is universal, there is still a g
9、reat gap between the anticipation and its effect. People believe information is too much while knowledge is limited. In order to solve this problem, the author brings forth that an enterprise must get a bird view of competition with a strategy thinking from the very beginning; only by burying this i
10、n mind can it decide which operation direction should be chose and what kind of management is to be adopted. Likewise, no matter how the information technology changes, information system also must recognize and comprehend enterprises demand of information with strategy thinking, which can finally m
11、eet the object of enterprise. Thus, how to control and administer information and how to combine it with strategy to form “information strategy and strategy information” is the guideline for enterprises to utilize information when facing competition. With a view of strategy enterprises can judge wha
12、t competition opportunity can be brought forth by information technology that will affect enterprises strategical planning. Through practicing the strategical planning enterprise will organize information, which give birth to the 上海交通大学EMBA学位论文 基于信息化战略百货零售业信息系统的研究 fundament of the application of inf
13、ormation system and techniques and vise versa. Focusing on the above topic, the author chose general merchandise retailing and cases of some department store as the research object and present the connotation of concerning theory. The dissertation is divided into six chapters: in the first four chap
14、ters the author presented and explained the connotations of concerning theories and raised some critical problems, which is the theory basis of following research. In the last two chapters, the author focused on strategy activities, information activities and information system. Chapter one as an in
15、troduction lists the range, object and significance of the thesis; chapter two outlines strategy theorys connotation, the issues in the development of strategy application. Chapter four analyses the interactive relation between strategy theory and information techniques, its mechanism and its develo
16、pment direction of application; chapter five analyzes the real cases of strategy activities and information activities in the retail trade so as to understand the practice trade theory, strategy theory and information theory and enterprises demand of information; chapter six summarizes and analyzes the parts, structure, function and characteristics that can support informat
