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1、密 级： 学校代码：10075 分类号： 学 号：20110986 出版硕士学位论文 我国民营实体书店的 困境及发展对策 学位申请人： 李倩 指 导 教 师： 邹卫 学 位 类 别： 出版硕士 学 科 专 业： 出版 授 予 单 位： 河北大学 答 辩 日 期： 二一三年五月 Classified Index: Code: 10075 U.D.C.: No. 20110986A Dissertation for the Degree of Publication The plight of private entities bookstore in our country and the de
2、velopment countermeasures Candidate: Li QianSupervisor: Zou WeiAcademic Degree Applied for: Master of Publication Specialty: Publication University: Hebei UniversityDate of Oral Examination: May, 2013 摘 要 I摘 要 近几年来，民营实体书店倒闭搬迁的消息频频传来。民营实体书店面临着前所未有的危机，有人甚至发出实体书店将会消失的预言。针对这种社会现象本文详细分析了民营书店目前存在的问题，阐述了自己
3、对民营书店未来发展的看法。 首先回顾一下民营书店的发展历程， 详细阐述我国民营实体书店在国家政策下是怎样一步步发展起来的。它在我国精神文明建设中又起到了怎样的作用。第二部分主要分析了民营实体书店当前所面临的困境。在外部环境中，新兴的网络书店挤压着实体书店的发展空间；数字出版的发展挑战着传统的出版方式；老牌国有书店先天的优势使民营书店可望而不可即。在自身的发展中，民营书店也存在着诸多问题，如资金不足、管理缺失、信誉不好、库存积压等。在这场新的大洗牌中，不仅民营中小书店经不起考验，而且那些大型的连锁书店也存在危机。面对这些问题，民营实体书店的文化建设不仅需要政府的支持与帮助，最重要的是根据自身的特
4、点探索出一条适合自己的发展道路。根据以上分析，本文从实际出发提出了五点建议，希望这些民营实体书店能够实现可持续发展。特色化和专业化这两条发展模式比较符合民营实体书店的特点，可以更深入的加以探索。联合发展也是实现民营书店发展的一个思路，或是多家书店的联盟或是与网络书店的合作。本文从分析问题解决问题的思路来撰写，希望对民营实体书店的发展有所帮助。 关键词 民营书业 实体书店 特色化 专业化 Abstract IIAbstract In recent years, the private entities bookstore collapse move message has arrived. Pr
5、ivate entities bookstore is facing unprecedented crisis, one even sent the prophecy of entity bookstores will disappear. Aimed at this kind of social phenomenon, this paper analyzes the present problems of the private bookstore, expounds his views on private bookstores future development. First revi
6、ew the development course of private bookstores, detailing how private entities bookstore in China under the national policy developed step by step. It in the construction of spiritual civilization in our country and have played an important role in how. The second part mainly analyzes the current d
7、ifficulties faced by private entities bookstore.In the external environment, the development of the emerging network bookstore press against the entity bookstore space; Digital publishing development challenges the traditional way of publication; Old state-owned congenital superiority make private b
8、ookstore could only dream of that. In the development of their own, private bookstore also exist many problems, such as insufficient funds, lack of management, bad reputation, inventory backlog, etc. In the new shuffle, which not only private small and medium-sized bookstores can not stand test, and
9、 the big bookstore chain there is crisis.Face these problems, the cultural construction of private entities bookstore needs not only support and help from the government, the most important thing is that according to its own characteristics to explore out a suitable for their own development path. A
10、ccording to the above analysis, this article embarks from the actual put forward five Suggestions, hope these private entity bookstores can achieve sustainable development. Characterization and specialization of the two development model more accord with the characteristics of private entities books
11、tore, can be more in-depth to explore them. Joint development is to realize a train of thought on the development of private bookstores, or several bookstore alliance or cooperation with network bookstore. Starting from the analysis of problem to solve the problem to write, hope will be helpful to t
12、he development of the Abstract IIIprivate entities bookstore. Keywords nongovernmental book industry The bookshop differentiation professionalization 目 录 IV目 录 第 1 章 序言1 1.1 研究背景和意义1 1.2 研究现状2 1.3 研究方法、创新点3 1.3.1 研究方法3 1.3.2 本文创新点3 第 2 章 我国民营实体书店的发展现状5 2.1 我国民营实体书店的发展阶段5 2.1.1 开始起步阶段5 2.1.2 扩张调整阶段5 2.1.3 提升变革阶段6 2.2 我国民营实体书店的作用
