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1、因你而变ADAPTABLE TO CHANGE FOR YOU1总编辑寄语Chief editors note22003年12月1日，腾讯网（www.QQ.com）正式创立。至今已近十年，在行业持续发展带来的变化和考验中不断成长，取得了业内各方认同的佳绩。目前腾讯网覆盖用户超过4.6亿，其中新闻频道日流量突破5亿，娱乐频道日均用户浏览时间超过50万小时，从用户数、流量和收入来说都已位于行业前列。2012年第三季度以来，腾讯网络媒体广告业务收入超越其他门户，成为中国最大的在线营销平台。一路走来，我们从容适应了海量资讯模式下的门户1.0时代，以及以交互和分享为典型特征的门户2.0时代，也逐步摸索出
2、一条符合互联网实际、可持续发展的道路。然而，互联网行业的发展及用户的需求正在朝夕间快速变化，全球社会化浪潮的兴起引发媒体环境和用户媒介消费习惯的变化，传统的通过门户获取新闻资讯的时代一去不复返。在新的用户需求背后，是媒体必须转变的大势，强调个性、便捷、社交的网络资讯环境将成为吸引用户的主要因素。腾讯网作为中国最具影响力的互联网媒体平台，海量的用户所积累的大数据平台为自身提供了优先洞悉和自我驱动的先机。我们打通了腾讯网络媒体事业群下的核心产品及平台，将腾讯微博、腾讯视频与腾讯网紧密结合，缔造了一个全新的媒体形式，形成了可以满足多层次多维度用户需求的媒体矩阵。我们引领变革，从用户最常使用的首页和新
3、闻页着手进行改造。着力打造“下一代腾讯网”，我们将强化新媒体平台的融合与对用户需求的挖掘，进一步增强对大数据的洞察和价值转化能力，为了解用户行为、满足用户的精品阅读需求提供科学的数据基础。最终为实现个性化、便捷化、社交化的新型媒体而努力。QQ.com was founded on December 1st, 2003. Over the past 10 years, it has grown steadily amidst the changes and challenges brought about by the fast-developing Internet industry, and
4、 has been recognized throughout the industry for its many outstanding accomplishments. At present, QQ.com is very popular, with a user base of over 460 million Internet users, among which the daily traffic of news channels reached 500 million and the daily browsing time of entertainment channels sur
5、passed 500,000 hours. It ranks top in the industry in terms of traffic, ad revenue and the size of its user base. Since 3Q 2012, QQ.coms online advertising revenue has surpassed other portal rivals in China, making it Chinas biggest online marketing platform. Along the way, we have managed to achiev
6、e great success in the portal 1.0 era, characterized by mass information, and the portal 2.0 era, typically characterized by interaction and sharing. However, the development of the Internet industry and the needs of users change every day; the rise of the social tide worldwide brings about changes
7、in the media environment and in users media consumption habits. All these factors indicate that the era of using traditional portal access to news and information is gone forever. Behind the new user demands lies the irresistible trend of media revolution: only an online information environment with
8、 emphasis on individuality, convenience and social networking can succeed.As one of the most influential online media platforms, the huge amount of data accumulated from our vast number of users provides QQ.com itself with the opportunity to gain insight and be in a better position to be self-driven
9、. We connect the core products and platforms of Tencent Online Media Group and closely integrate them with Tencent Weibo (), Tencent Video () and Tencent portal (QQ.com) to form a brand-new media format which shapes a media matrix to meet with multi-level and multi-dimensional user demands. We start
10、 off with the most commonly used home page and news page. The next-generation QQ.com will strengthen the integration of new media and the mining of user demands to acquire customer insight and transform the value of big data, thus providing a scientific basis for understanding user behaviors and sat
11、isfying the demands of our users with tailored reading. We are on the right track in sparing no efforts in nurturing a personalized, convenient and new socialized media. “ 下一代腾讯网 ” 仅仅是一个开始“ The next-generation QQ.com ” is just a beginning3相信“下一代腾讯网”仅仅是一个开始，我们将紧紧跟随用户的需求而实时的改变，着重满足用户对信息可视化、社交化、移动化需求，打
12、破门户网媒长时间的同质化竞争现状，通过产品设计和数据融合寻求差异化布局，最终目标是要构建能读懂用户的大数据门户。I believe the next-generation QQ.com is just a beginning. In the future, we will maintain real-time changes to closely follow user demands, especially the demands for information visualization, socialization and mobilization. Meanwhile, we will
13、 break away from the long-existing homogeneous competition among portals, differentiating ourselves by unique product design and data integration. Our ultimate goal is to build a big data portal which can read users minds.腾讯网总编辑 陈菊红 Caitlyn Chen,Editor-in-chief of QQ.com4中国最具影响力的互联网媒体平台The most infl
14、uential online media platform in China腾讯网络媒体服务于全球华人用户，聚合腾讯网、腾讯微博、腾讯视频三大平台，致力成为中国最具影响力的网络媒体平台。 The Tencent online media platform serves Chinese users globally. It integrates three platforms, Tencent portal (QQ.com), Tencent Weibo () and Tencent Video (). Tencent is dedicated to becoming the most infl
15、uential online media platform in China.5三大平台构建综合型社会化媒体平台Three major platforms to build a comprehensive social media platform腾讯网媒体平台重要产品及 频道架构体系图Important product and channel structure diagram of Tencent online media platform以腾讯网、腾讯微博、腾讯视频三大平台为核心，通过无线终端APP随时随地的阅读体验，为用户打造一个实时、定制化、专业化的新一代网媒平台。Create fo
16、r users a real-time, customized and professional new generation of social media platforms centered around Tencent portal(QQ.com),Tencent Weibo() and Tencent Video (), allowing users access anytime, anywhere via wireless terminal APP.6新闻信息 news information区域垂直生活服务 a regional network of vertical life services社会化媒体资讯 social media information产 品 products腾讯网中国最大的中文门户网站(www.QQ.com) ，腾讯公司网络媒体事业群旗下，集新闻信息、社会化媒体资讯和产品、以及区域垂直生活服务为一体的大型综合门户网站。根据Ale
