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1、1Research Report on Market Opportunities of China English Training 1) Government policy to English TrainingRegarding English training, presently there are no clear laws or policies on the particular regulation in China; however, the Ministry of Education has already promulgated new policies on Colle
2、ge English Test band 4 and 6. At the beginning of 2005, the Ministry of Education announced which noticeably regulates the CET 4, CET 6 as well as student possibility of graduation. It indicates that the results of CET4 and CET6 will never be the basis of graduation evaluation. CET4 and CET6 was eve
3、r the principal determination of graduation for most of students, as a result, it was forming a giant industry relating to examination training. Every year more than 10,000,000 examinees makes tutorship and training market of CET4 and CET6 become a gold mine. According to statistics, about more than
4、 300,000 students attend train course of CET4 and CET6 every year. If training expenses of student calculate for RMB500 yuan according to each, English training market reaches RMB150 million yuan. Suppose that more than 10 million each of examinees buy the teaching material at RMB50 yuan every year,
5、 the market of teaching material is at least RMB500 million yuan. Undoubtedly, the issue of the new policy will make the demand on this market drop.2) Development status of English TrainingCurrent Chinese English training market shows the following main characteristics:First, stressing on dealing wi
6、th examinations, but neglecting real techniques. Present trainings provided by domestic English training 2market primarily are to deal with examinations, but attach not much importance on vocational English. Different from traditional English training, vocational English training not only aims to co
7、mmand language but also aims to closely combine with the personal professional diathesis and techniques along with working contents. For most of foreign or multinational enterprise personnel or potential personnel, dealing with examination is not the aim of studying English, vocational English has s
8、tronger instruction. At the present time, domestic English training is resting on the phrase of Business English training. But actually, Business is not the entire work of foreign enterprise employees, the teaching contents of vocational English training involved personal professional diathesis and
9、techniques. Insufficient attention paying to professional English training, is loosely relate to most of domestic enterprises havent adopt to professional English as recruitment and assessment means. Only the stationed organization of the Multinationals and joint ventures adopt professional English
10、to examine English communication skills of employees in the international working environment at present. Some experts note that with cognition of professional English improving, professional English training will have vast development potentiality, even can become the main product of domestic Engli
11、sh training market.Second, private capital is facing the pressure of foreign capital. On the one hand, the investment subject of the English training market relies largely on the private capital in our country presently, the quantity of the private training organizations has already accounted for mo
12、re than 90% of total amount of English training organizations. It is all market-oriented in the aspects of the ideas of running 3school, mechanism of management, marketing tactics, teacher motivation and products innovation, therefore private capital has stronger competitiveness. On the other hand,
13、the foreign capitals and joint ventures gradually become the fresh combatants in domestic English training market. Especially, some the foreign institutions utilizes the characteristic of foreign lands of English itself, praise oneself with “original packaging“ , “ traditional “ , “ standard “ in pa
14、cking. These institutions have already mostly accumulated training experience in other countries before entering China, have already truly possessed greater competitive advantage in such aspects as the compiling of teaching material, selecting of teacher and techniques of teaching. In addition, gene
15、rally foreign capitals and Chinese-foreign joint training institutions are rich in fund, they often choose the best location of the city and top-grade office building to set up the teaching place, and equip with the relatively advanced teaching facilities, and their target students and charges relat
16、ively higher. Even set foot in traditional low end market, their price is much higher than domestic competitors. Generally speaking, these foreign English training organizations pay more attention to branding. They are all different from the domestic training organization in the aspects of teaching place, teaching environment, teaching mode and etc, they create more tangible and invisible value to customers. At the same time, they offer more favorable conditions to teachers than there domesti
