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1、 学 期 论 文作作 者者:时孟洁学学 号：号：915113100103学学 院院 :理学院专专 业业:光电信息科学与工程题题 目目:The popularity of Korean TV drama and its impact on Chinese TV drama.指导者：指导者： 张玉张玉 年 月得分：得分：TitleTitle The Popularity of Korean TV Drama And Its Impact on Chinese TV Drama.AbstractAbstractKorean TV dramas have gained a huge success i
2、n Chinese market in past thirty years. This paper aims to analyze the reasons why Korean TV dramas are so popular and successful, and the impacts on Chinese TV dramas. Based on the results from the questionnaire and interviews with students and adults. Its found that many factors determine the succe
3、ss of Korean TV dramas in China. The contributing elements for its success are the similar but more fashionable culture with China, the unique artistic fascination and the perfect marketing strategy to the aboard. Also by comparing, Chinese TV dramas still need to improved in many elements and there
4、 is a lot we can learn from Korean TV dramas.Keywords Korean TV dramas, Popularity, Chinese TV dramas, Impact0 1 IntroductionRecently,following a series of previous popular Korean TV drama such as Miss mermaid, Full House,Autumn Fairy Tales.etc.A Korean TV drama called Descendants of the Sun has cap
5、tured wide attention and discussion in China, which quickly cultivates an increasing number of loyal audiences especially young female adults and even some idols, and also enjoy great admiration and success in Chinese market. Actually, Chinese TV dramas have been deeply influenced by the entry of Ko
6、rean TV drama. The artist route that Korean TV dramas have opened is in line with the nature of TV dramas and also of great national features in subject source, writing method, acting style, emotional scale and aesthetic quality(Yang Shizhen, 2002).Korean TV dramas are able to actualize the effectiv
7、e balance and integration between the multiple artistic elements such as culture and everyday life, dialogue expatiation and action tenseness, planar arrangements and tridimensional edit etc(Xie Jianhua,2003). These professional research conclusions are generally based on the relevant theory, but th
8、e conclusions drawn from the audiences views on the Korean drama are usually different. Investigating the audiences about the popularity of Korean TV dramas makes us more accurately understand the true reasons why Korean can attract a large number of different cultural levels of the audience in Chin
9、a, so we are keen to find out the secrets behind Korean TV dramas success and try to improve Chinese TV dramas. This paper focuses on the reasons why Korean TV dramas are so popular in Chinese market based on audiencesviews and explores its positive impacts on Chinese TV dramas. The results of the q
10、uestionnaire are presented in part 3. Along with the data analysis and results discussion. Then discussion is given in part 4. Finally a brief conclusion is showed in part 5.2 Research Method In order to get to know peoples view about Korean TV dramas and the reasons behind its popularization and su
11、ccess, an online questionnaire survey is carried out. Altogether, 52 persons are asked to join this survey and 52 valid questionnaires are collected. The questionnaire covers the following questions: Did you ever see the Korean TV drama? How do you get to know about the Korean TV drama? In the proce
12、ss of Korean drama becoming popular in China, what do you think is the most primary factor? From the broadcast effect of the Korean drama, which is the most attractive to you? What do you think are the success of Korean dramas in the process of making 1 and marketing? From the broadcast effect, what
13、 do you think is the Chinese market on the TV series the most prominent problem at present? And the last question is what do you think are the problems in the production and marketing of Chinese TV play? I also had some interviews about the personal opinion about Korean TV dramas with my friends. Be
14、sides, the public comments, news report and other related information are collected from Wikipedia , Baidu and Wan Fang.3 3 ResultsResultsFig.1. Did you ever see the Korean TV dramas?According to Fig.1, 40.38% people surveyed say they have seen some Korean TV dramas, but dont chase the dramas. 28.85
15、% people say they have the experience of chasing dramas. and 17.31% people say they dont ever see a Korean TV drama wholly. Only 13.46% people say they never see a Korean TV drama.2 Fig.2.How do you get to know about the Korean TV drama?According to fig.2, its clear that near half of the people surv
16、eyed get to know about the Korean TV dramas through television, Internet, newspapers and other medium. And another half of them learn the information from their friends recommendations. Only a minority watch the TV drama by other ways.Fig.3.In the process of Korean drama becoming popular in China, what do you think is the most primary factor?Fig.3reflects that most people
