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1、1Zhongli Xunta Wedding Celebration CompanyDaisy 05Joanne 08Wendy17Joyc2Table of contents1.Planning-31.1 Vision statement- 3 1.2 Mission statement-3 1.3 Objects-3 1.4Business description-4 2.Target Market-42.1 Customer -4 2.2 Social target-4 3.SWOT-53.1 Strengths-6 3.2 Weakness-6 3.3 Opportunities-6
2、3.4 Threats-74.Marketing Plan-74.1Marketing -Objectives(SMART) -7 4.2Sales or service Forecast-7 4.3Expense Forecast-7 4.4Linking Sales and Expenses to Strategy-7 4.5Contribution Margin-75. Human Resources Plan-85.1Job descriptions-8 5.2 Hiring strategy-9 5.3 Organizational structure-10 5.4 Person d
3、evelopment plan-106. Environmental Responsibility Plan-116.1 Environmental Objectives-11 6.2 Ecological footprint strategy-11 6.3 Evaluation procedures-117. Social responsibility Plan-127.1 Social Objectives-12 7.2 Implementation strategy-12 7.3 Evaluation procedures -1231. Planing 1.1. Vision state
4、ment Five years from now on, our company will be the leader of the wedding celebration companies in Nanjing, with 2 branches. Our company will be a company with thorough departments such as human resources department, management department, financial department, training department and so on, and ha
5、ving a number of professional wedding planners, photographers and makeup artists.1.2. Mission statement . Zhongli xunta Wedding Celebration Company strives to meet the needs of its customers for weeding by offering a marvelous and unforgettable weeding ceremony. Providing jobs for those who have dif
6、ficulty find jobs right nowthe laid-off workers by hiring them to helping us decorate the wedding place, carrying equipments. By listening to our customers, we offer them a weeding which is exactly the way they dreamed whether it is a Chinese, European or other styles. Our services includes packaged
7、 wedding preparation, film and video, reception, ceremony, and honeymoon according to the needs of customers1.3.Objects To exceed clients expectation about their wedding by organizing a meaningful one that the whole family will cherish forever. Our plan for the wedding will be based on the talk betw
8、een the couple and us and tailored specifically to meet the needs of the clients. Every step we do will involve devoted efforts. The basic principle we obey in the beginning period is to promote our brand name, and increase customer loyalty and then we can make profit.The service we provide are as f
9、ollows: 1.Plan and organize the whole process of wedding 2.Rent wedding cloth for the couple, offering photography and doing make-up 3.Cooperate with the cake shop to design the wedding cake 4.Rent cars and provide car decoration 5.Record the whole process of the wedding and make VCR or DVD as requi
10、red 6.Help to buy other wedding supplies 7.Providing wedding consultancyLocation Our company will locate in Hunan Road, Nanjing, beside Weiwei xinniang, because the brand Weiwei xinniang is famous, which can make us noticed. Though the rent may be a little high, Hunan Road is a great place which attracts many young people, and the rent is comparatively lower to Xinjiekou.Key success factors1. Serve our clients needs with prompt and efficient action42. Serve our clients with the most creati
