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1、试卷代号：1143 中央广播电视大学 2007-2008 学年度第一学期“开放本科”期末考试 英语专业 商务英语(上) 试题 2008 年 1 月 注 意 事 项一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏 内。考试结束后， 把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。二、仔细阅读题目的说明：并按题目要求答题。答案一定要写在答题纸指定的位置上， 写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题。使用铅笔答题无效。Paper 1 Listening Test (30 points) Information for candidates There are three
2、parts to the test and you will hear each part twice. There will be a pause before each part to allow you to look through tile questions and other pauses to let you think about your answers. Write your answers in the spaces indicated in the test paper. Part I You will hear a short talk. As you listen
3、, mark the following statements True or False according to the information you have heard. ( 10 points)1. This talk explains wily many small businesses fail.2. When people siart a new business they are usually optimistic about its future.3. Many small businesses fail in thc UK and US because of work
4、ing capital problems.4. In their first two years ghoul half of small businesses gu om of business.5. Most of the failed companies dont have enough customers. Part 2 You will hear part of a presentation about a British companY. As you listen, answer questions 6 - 10. (10 points)2000, our fifteenth ye
5、ar, was another record year.Turnover was up over (6) % to almost 14 billion reflecting strong organicgrowth, the first time furth quarter inclusion of Young a blank questionnairc from your marketing research; newspaper cullings about the type of business, trends, etc. , price lists; sample advertise
6、ments; press releases, ami so on. Even competilors! information may be useful.Number the pages, then add a contents page with page numbers al the front, so thai readers can turn to areas they are particularly interested in quickly. Use headings, subheadings and paragraphs Io break np the text and ma
7、ke il easier on the eye than large cbunks of lext. Underlining, hold text and italics can also bc attractive, but dont use too many different typefaces.Stationers sell plastic folders quite cheaply under 2.00. We recommend putting the business plan itt one, preferably in you businesss main colour. W
8、e use dark blur for our reports and think il is worth dm small investment.Application: Always submit your plan well in advance of the deadline. If you are meeting your bank manager, deliver tbe plan some days before. Make several copies of your business plan: it is very bad if you,r only one, which
9、equals days of work, gets lost. Remember Ilia! different branches of tbe same hank may have different attitudes or money available lo lend. Mark statements 6- 10 True or False according to the information provided in tile text above.6. Your business plan will help you measure how successful your bus
10、iness is.7. The way a business plan is written is more imporlanl than what it says.8. A good business plan shows that you are serious about wanting up in business.9. You should put any extra information which supports your plan into appendices.10. It is easier for someone reading business plan if it
11、 is one long continuous text.试卷代号：1143中央广播电视大学 20072008 学年度第一学期“开放本科”期末考试英语专业 商务英语(上) 试题答案及评分标准(供参考)2008 年 1 月 Paper 1 Listening Test (30 points) Two points for each item. Part 11. T 2. T 3. T 4. Ir 5. F Part 26)49 7)28.4 8)11.1 9)third 10)1999 Part 3ll. A 12. B 13. B 14. A 15. B Paper 2 Vocabulary
12、and Structure (30 points)I . Match the words oil the left with their definitions on the right. (8 points) One point for each item.1.F 2.D 3. E 4. C5.B 6. H 7. A 8. G II. Choose a word from the list for each space in the passage below. Make changes il necessary.(22 points) Two points for each item,1.
13、 successful 2. reach 3. ahead 4. consideration5. relationslip 6. mumm 7. administrative 8. benefits9. venture 10. employment 11. seeing Paper 3 Short-Answer Questions (15 points) Answer the following questions based on what you have learned from tbe textbook. You should ose complete sealences. Award
14、 a maximom iff 15 points.1. SMART, a planning tool, stands fox specific, measurable, achievable, relevant, and timed. They are a set of criteria by which marketing objectives are assessed.2. TQM, Iota quality rnanagement, is an approach to management which involves a complete dedication to the idea
15、of quality. Total means thai everyone in the organisation is involved in the final product or service to the customer. Quality concerns the ohjeclive. measurable and manageable criteria that everyone must onderstand and commit to. Management ix a proactive rather than a reactive process, recognising that TQM is a managed process which involves people, systems and suppovling tools and techmiques.3.
