《示范教案period1welcometothisunit(unit1advertising)》由会员分享，可在线阅读，更多相关《示范教案period1welcometothisunit(unit1advertising)（5页珍藏版）》请在金锄头文库上搜索。
1、 http:/ 或 http:/中鸿智业信息技术有限公司Period 1 Welcome to this unit The General Idea of This Period Advertising plays an important role in our daily life.So in this section,firstly the students will enjoy some advertisements and talk about them.Get the students to know there are two kinds of advertisements,on
2、e is a commercial advertisement and the other is a public advertisement.Then look at the six pictures on Page 1 and describe them in their own words.Thirdly,let the students discuss the advantages and disadvantages of the adver-tisements.Finally,ask the students to have a debate on the information t
3、hey have gathered. Teaching Important Points Encourage the students to talk about their ideas about advertisements. Teaching Difficult Points To make sure every student in class has a chance to express himself or herself. Teaching Methods Individual,pair-work and group discussion. Teaching Aids A mu
4、ltimedia computer and a blackboard. Three Dimensional Teaching Aims Knowledge and Skills Give the students some information about advertisements. Process and Strategies The students will enjoy some advertisements and talk about them. Look at the six pictures on Page 1 and describe them in the studen
5、ts own words.Discuss them in groups. Let the students discuss the advantages and disadvantages of the advertisements in pairs. Ask the students to have a debate on the information they have gathered.Work in groups. Feelings and Value Enlarge the students knowledge and make them think about the advan
6、tages and disadvantages of advertisements. Teaching Procedures Step 1 Revision Translate some words and phrases orally. 广告；运动；在社会中；说实话；买一种产品 Step 2 Lead-in T:（show some pictures）Boys and girls,look at the screen please.Do you know them?http:/ 或 http:/中鸿智业信息技术有限公司S:Yes.They are two advertisements. T:
7、Yes.They are famous advertisements.One of them is about Coca Cola,and the other is about the “Project Hope”.How do you like them?Do they belong to the same kind of advertisements? S:They are very exciting. S:I think they are two different kinds. S:Yes.One is a commercial advertisement and the other
8、is a public advertisement. Step 3 Pair-work T:Quite good.Advertisements are a good way to help sell products or services.They are also a good way to make people aware of the needs of others and the dangers around them.Now open your book and turn to Page 1.There are six pictures below and try to desc
9、ribe them in your own words.You can discuss them with your desk-mate.After several minutes,I will ask you to talk about them.Are you clear? S:Yes! (Several minutes later,The teacher can ask the students to describe them.) S:In the first picture,there is a girl in an eye.She wants to go to school. S:
10、The second picture is a commercial advertisement.It encourages people to learn soft-wares. S:The third one is about Oxlin Airlines.It is also a commercial advertisement. S:The fourth one is a PSA.It asks us to keep the earth green and not to cut down trees. S:The next one is also a PSA.It is about a
11、nti-drugs.It teaches us about the bad effects of taking drugs and we should get rid of drugs. S:The last picture is about a kind of shampoo.It is a commercial advertisement. T:Very good.You did a good job! Step 4 Questions T:Since you have just finished your description,I am sure that youre familiar
12、 with them.So the next task for you is to talk about the following three questions.This time,you should do it by yourself.I will give you five minutes. 1.Which advertisements make you want to buy a product or service? Why? 2.Which advertisements make you think about problems in society or about peop
13、le who need help? Why? 3.Do you believe that advertisements tell the complete truth? Why or why not? (Five minutes later.) S:Commercial advertisements make me buy products. S:Public service advertisement.It makes us think about social problems. S:No.In my opinion,some advertisements are not complete
14、ly true. Step 5 Group Discussion T:Weve talked so much about advertisements.Can you say something about the advantages or disadvantages about them? S:We can learn more information by means of advertisements. S:Advertisements save our time. S:Sometimes we are cheated by advertisements. Advantages:. D
15、isadvantages:. T:Do you think there are more advantages or disadvantages in advertisements?Why? Now have a four-person discussion.(The teacher sets the first group as an example.)http:/ 或 http:/中鸿智业信息技术有限公司Step 6 Debate T:If you think there are more advantages in advertisements,please put up your ha
16、nds. T:Now lets have a debate.I would like to divide the whole class into two groups,please change seats,and prepare for your debate with your partners. Step 7 Summary and homework T:Today we talked about the advertisements.After class,Go on talking and read the text on Page 2.In your reading,you should underline the new words and look them up in the vocabulary or
