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1、InvoiceDateInvoice #Bill To:Ship To:P.O. NumberTermsRepShipViaF.O.B.ProjectQuantityItem CodeDescriptionPrice EachAmountTotal2 1 1.1 1.1.1 1-3201256070030% 1.1.2 3 1.2 1.2.1 1.2.2 124 3PEST4SWOTSWOT5AHP1.3 PESTSWOTAHP1.1 5 1.1 1.4 1.4.1 PEST SWOT AHP 6 1.4.2 12PESTSWOTAHP7 2 2.1 (Crisis)(Ierbinger)(B
2、anon)(Banks)(Herrnann)(Rosenthal)(Foster)()2.2 2.2.1 8 56782.2.2 2.3 2.3.1 Steven FinkPhilip Henslowe9 Ian IMitroff&Christine MPenrose2.3.2 Risk2.3.3 10 1FitzpatrickBeaverAltmanZAirman2070AltmanHandmanNarayananZZETALapedesFaber2Miehanl RegisterBartonABCABC(Away)(Better)(Compatible)3R45P*2.4 11 12 3
3、1995600053180126201390023.1 PESTPESTP(Political Sstem)E(Economic)S(Social)T(Technological)3.1 3.1 PEST 3.1.1 13 20082013201252000314602120018903.1.2 1201213621048.7212.8179.7277.9852.9625.2%137- 20.22%227.84%-9.39%137.41% 314 2010201212%22%201020123702464201214112.5102.5%1768.5104.7 3.2 20002012 182
4、92156271635685619734987069993110501226513371141134734020004000600080001000012000140001600015 3.3 20002012 201213486.71577.8100.297.4 3.4 20002012 2012 20126601.5891.994.4 90.4 188.4223.1284.5400.3493.2680.6869.7977.61074.511001328.81688.51768.502004006008001000120014001600180020000200040006000800010
5、0001200014000160001697203025083346452254177178851198451083011884134661348716 1242.275.696.899.7 1661.9178.4103.5106.6 3.1.3 IS3.1.4 3.2 3.2.1 17 65%3603.2.2 60%25%3.5 3.2.3 20132.385.6%18 1.62760057001900201376.56%66.37% /211197.78%40.45%3.3 3.3.1 1WZ1998400020%332KL2000100045%4120003YF2010110080%19
6、 3.3.2 120131517.6262%43.2%49.8%56.9%2010201339.7%33.3%21001%0.46%34YF15%12% 5WZKFWZKF20 3.4 3.4.1 20022004300201020121053.4.2 20101021 3.4.3 20082009201120123.4.4 201130%201226% 3.4.5 1998351.220002004362003201122 20123.5 PEST23 4 4.1 4.1.1 4.1.2 4.1.3 .24 4.1.4 80%4.1.5 4.2 25 SWOT4.2.1 SWOT SWOTS
7、WOTStrengthWeaknessOpportunitThreat SWOTSWOTSWOT222.726 20SWOT 27 SO WO ST WT 5.1 SWOT 4.2.2 SWOT4.3 SWOT28 5 5.1 5.1.1 5.1.2 2429 5.2 AHP AHPAnaltic Hierarch ProcessAHP2070“5.2.1 530 5.2 5.2 5.2.2 1 2 125.3 0.634 0.283 0.074 0.6 0.3 0.1 0.7 0.2 0.1 0.2 0.3 0.5 31 5.3 5.2.3 10.634+0.6+0.1=1.334 0.28
8、3+0.7=0.983 0.074+0.5=0.574 11.334+0.983+0.574=2.891 20.634+0.6+0.1=1.334 0.283+0.7+0.1=1.0983 0.074+0.3+0.5=0.874 21.334+1.0983+0.874=3.291 5.2.4 212 5.3 5.3.1 1 2 32 1 . 5.4 / / / /- 1*100% / / / /- 1*100% +/ / / 33 5.5 5.5 2 3 4 34 5.3.2 ABAB5.3.3 5.3.4 35 5.3.5 5.3.6 5.4 AHP36 37 6 6.1 WZKLYF6.1.1 WZKLYF6.1.2 WZKLYF6.1.3 38 WZKLYF6.1.4 WZKLYF6.1.5 WZKLYF6.2 WZ20131063%39 KL20131057%YF20131042%6.3 40 6.4 41 7 10085%50%AHPPESTSWOTAHPWZKLYF42
