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1、 中工联创（北京）国际装备制造研究中心（CERC）China International Equipment Manufacturing Works Union Research Center (CERC)中工联创是谁？I.WHAT IS CERC?中工联创(北京)国际装备制造研究中心(CERC)创办于首都北京，是国内首家专注于装备制造产业的跨学科综合性研究咨询机构。 China International Equipment Manufacturing Works Union Research Center (CERC), founded in Beijing the capital of
2、China is the first research and consulting institute for interdisciplinary, comprehensive study in the equipment manufacturing industry.CERC 以 “产业经济学”和“整合营销传播学”理论为指导，以发现产业价值，服务装备制造业，促进装备制造业发展为目标；围绕装备制造业全产业链，组织开展研究咨询、媒介整合营销和公关活动。Guided by the theory of industrial economics and integrated marketing co
3、mmunications, CERC aims to serve the equipment manufacturing industry by digging deeply to uncover hidden industry value and fast growth. CERC carries out research, consulting, integrated marketing, and public relations activities for building up the equipment manufacturing industry chain.CERC 立足中国，
4、服务装备制造业全产业链。Targeting the whole equipment manufacturing industry chain, CERC offers service to institutions, industrial parks and upstream and downs tream firms.CERC 立志成为服务全球的装备制造产业专家。CERC has set up the goal to be the foremost global specialist research consulting organization in the equipment manu
5、facturing industry.CERC 汇聚着国内外一流的产业专家、整合营销传播专家和科学家，更吸引大批深孚众望的专业资深人士加盟。CERC has already attracted an integrated group composed of industry experts, scientists, branding specialists, and senior media practitioners, and more senior-level experts will soon be added to the team.二、中工联创能做什么？II.WHAT CAN CER
6、C DO? 研究咨询 Research and Consulting提供发展规划、市场调研和竞争策略等各种研究咨询服务；We provide a variety of research and consulting services, including drafting development plans, conducting market research and crafting competitive strategies为决策者提供竞争性产业情报；equip enterprise decision-makers with competitive industry intellige
7、nce对企业进行舆论监测，及时预警，并提出发展建议。and give enterprises a competitive advisory edge by carefully monitoring public opinion and building early warning mechanisms. 整合营销传播整合营销传播 Integrated Marketing Communication (IMC)为企业制定基于市场和发展战略的整合营销传播方案，并组织实施；We make practical and powerful IMC plans based on sound marketin
8、g and developmental strategies, and organize their implementation accordingly.提供纸媒、网络和影视等全方位的专业媒介服务。We also provide comprehensive professional intermediary services including paper, Internet, film and TV, and more. 公关活动公关活动 PR Events & Planning组织大型行业会议、论坛和和招商活动；CERC organizes large professional conf
9、erences, forums and investment activities.通过事件营销，扩大企业影响力，提升企业品牌度和知名度；Integrate enterprises resources and extend their influence via event marketing, promoting brand recognition and popularity.满足企业个性公关需求，为企业发展拓展战略空间。Make every effort to meet enterprises special PR needs and expand their strategic spa
10、ce for development.三、中工联创曾为谁服务？III. OUR CLIENTS中工联创（CERC）为全球装备制造产业链提供专业服务：CERC has provided a wide range of services to the following equipment manufacturing clients, who comprise a far-reaching global industrial chain:四、为什么选择中工联创？IV. WHY CERC?我们有专注的精神。是国内首家专注于装备制造产业的跨学科综合性研究咨询机构。Spirit of dedicatio
11、n. CERC is the first specialized research and consulting institute for interdisciplinary, comprehensive study in the equipment manufacturing industry. Our specialization means our experts have a deep knowledge of your industrys needs.我们有丰富的资源。我们的研究团队是这个行业力量最强的，我们与政府机关、行业组织等建立了良好的关系；我们与各种媒介保持良好沟通。Ric
12、h resources. The good relationships weve built with many state ministries, industry organizations, and other institutions, and our close communication between CERC and different media outlets, enables us to gain a significant advantage over other competitors and stand alone in the front.我们有优秀的团队。 CE
13、RC 有一支在装备工业行业从业多年的研究咨询、整合营销传播和公关活动的团队。Excellent team. CERC is proud of its excellent research and consulting team, which has many years of experience in the equipment manufacturing industry.我们提供解决方案。CERC 能为客户提供研究咨询、市场调查、产业情报、整合营销传播、品牌塑造、会议策划和公关活动等一系列专业服务。Effective solutions. CERC has provided a seri
14、es of widely acclaimed specialist services to our clients. Specifically, they include: research and consulting, market research, industry intelligence, media marketing, brand molding, conference planning, PR events, and more.刘洋 公关传播部 部长Lucyliu PR& Communication Dept MinisterTel：010-68008330Fax: 010-68008330Email：Http:/地址：北京市西城区车公庄甲 4 号物化大厦 A2403Add.: A2403,Wuhua Building, Chegongzhuang, Xicheng District, Beijing
