《东风雪铁龙-广州车展参展方案》由会员分享，可在线阅读，更多相关《东风雪铁龙-广州车展参展方案（42页珍藏版）》请在金锄头文库上搜索。
1、1东风雪铁龙2009第七届广州国际汽车展览会Dongfeng Citroen2009 The 6th Guangzhou Auto Exhibition市场部 品牌形象分部20091029公关传传播PR Communication广告宣传传Advertisement 车车展概况 General Situation展具方案 Proposal of Exhibition Facility运营费营费 用Operation Expenses现场现场 活动动Activities车展概述 General Situation展会概况 展会名称：2009年第七届广州国际汽车展览会Event：2009 The
2、6th Guangzhou International Auto Exhibition 展会时间：2009年11月18日11月25日 （共8天）Duration ：From Nov 18, to Nov 29, (Total : eight days) 展会地点：广州国际展览中心Venue：Guangzhou International Conference mainly using static exhibition to collect sales clues 基本信息 Basic Information核心活动介绍 Introduction Of Core Activities新闻发布会
3、 Press Conference演出活动动 Performance观观众互动动 Challenge Campaign to Loeb auto beauties catch the eyes of visitors.模特来走秀 Auto ModelsPerformance演出活动推荐 Performance Recommendation演出活动推荐 Performance Recommendation炫耀机械舞 Electric Boogaloo Display机械舞是运用身体各部位的肌肉和关节，随 着音乐的节拍，加上自己丰富的想像力，创造 出令人惊讶的舞步。 The Electric Bo
4、ogaloo allows dancers to utilize muscles and joints of each body part and add rich imagination to create astonishing steps along with the music. 把机械舞带入广州车展，专业演员在展位上 大显身手，与东风雪铁龙充满科技感的各车型 调性十分符合； Professional dancers strut their stuff to display the electric boogaloo, exactly tallying with each style
5、of Dongfeng Citron full of sense of science some interactive activities are set up to welcome visitors to join in.聘请礼仪小姐派发宣传资料，协助收集观众资料， 现场填写有效资料的观众均可获赠小礼品。Ritual girls are invited to dispatch advertising information and assist in collecting visitors data; small gifts are prepared for visitors who f
6、illing up their valid information at site.活动概述现场活动 Field Activity专业主持 Professional MCs资料收集 Information Collection互动活动建议 Interacting Activity Recommendation挑战战勒布PS3游戏环节戏环节 介绍绍 Challenge campaign to Loeb (PS3 game introduction)借助勒布在WRC专业赛车的影响力，公布其中国行在4S店玩PS3的成绩，让参展的观众与勒布进行PK。凡所用时间少于勒布所用时间者，将得到一份优胜奖；即使
7、挑战失败，同样也可以拥有一份纪念奖；同时，每天将会评出一名当日的最快记录，授予特等奖Announcing his PS3 racing game scores ran during his China tour, and attracting audiences to challenge Loeb by using his influencing power in WRC. All challengers, who race faster than Loeb, will get a winning reward; even though they race slower, they will
8、also get souvenirs; at the meanwhile, there will be one fastest records per day, and he/she will gain a special reward 奖奖品推荐 Rewards recommendation勒布挑战赛： 1.优胜奖：奖励雪铁龙WRC车队签名 印刷版照片一张 2.纪念奖：赠送雪铁龙WRC车队印刷 版照片一张 3.特等奖：奖励雪铁龙WRC车队签名 世嘉车模一个 Challenge campaign to Loeb: 1.Winning reward: a printed photo with s
9、ignatures of Citroen WRC team 2.Souvenirs: a printed photo of Citroen WRC team 3.Special reward: one C-Quatre mould with signatures of Citroen WRC team互动问动问 答 Interacting Q & A有奖互动： 答对者: 奖励雪铁龙WRC车队签名照片 印刷版一张 Rewarding Interaction： Correct answer: a printed photo with Citroen WRC teams signature as a
10、 reward奖奖品推荐 Rewards recommendation以活力问卷的题目为依据，组织观众进 行有奖问答 Organizing audiences to do the rewarding Q & A based on the “Vital Questionnaire” paper互动活动建议 Interacting Activity Recommendation媒体日演出活动流程 Performance Rundown For Media Day序号 Series时长 Length环节 Content备注 Remarks05车模走秀 Model show通过模特走秀把观众吸引到展台
11、 Attracting audiences to the stage by the model show11主持人开场 MCs opening介绍表演节目及互动环节 Introducing programs and way of interaction 25炫耀机械舞 Electric Boogaloo Display 31主持人串场 MCs phrases介绍下一个表演的节目 Introducing next performance45魔术表演 Magic Performance57问答互动 Interacting Q & A提问4个与世嘉和活力车手有关的问题 Asking four que
12、stions concerning with C-Quatre and Vital Pilot61MCs closing时长：20分钟/次 频率：2场/天 Length: 20 minutes/time Frequencies: 2 times/day专业日演出活动流程 Performance Rundown For Professional Day序号 Series时长 Length环节 Content备注 Remarks05车模走秀 Model show通过模特走秀把观众吸引到展台 Attracting audiences to the stage by the model show11主
13、持人开场 MCs openning介绍表演节目及互动环节 Introducing programs and way of interaction 25炫耀机械舞 Electric Boogaloo Display 31主持人串场 MCs phrases介绍下一个表演的节目 Introducing next performance45魔术表演 Magic Performance57问答互动 Interacting Q & A提问4个与世嘉和活力车手有关的问题 Asking four questions concerning with C-Quatre and Vital Pilot610挑战勒布
14、 Challenge to Loeb“挑战勒布”PS3游戏，对参与者给予奖励 Challenging Lobe with PS3 and issuing participants rewards71MCs closing时长：30分钟/次 频率：3场/天 Length: 30 minutes/time Frequencies: 3 times/day活动排期 Activity Arrangement 时间 Time媒体日（18日） Media Day (18th)专业日（19日-20日） Professional Day (19th-20th) 9:00 10:00 演出活动（10:30-11
15、:00） Performance 11:00新闻发布会(11:00-11:30) 12:00 13:00演出活动（13:30-13:50） Performance演出活动（13:30-14:00） Performance 14:00 15:00 16:00演出活动（16:00-16:20） Performance演出活动（16:00-16:30） Performance 17:00 18:00 现场现场 活动动Activities广告宣传传Advertisement 公关传传播 PR Communication车车展概况 General Situation运营费营费 用Operation Ex
16、penses展具方案Proposal of Exhibition Facility核心内容及稿件规规划Core Contents & Article Plan传传播内容 Ccommunication Contents稿件示例 Article Example发发布媒体 Release Medias发发布频频次 Frequency广州车展 Canton Auto Exhibition人本科技 创享生活东风 雪铁龙 、雪铁龙联 手打造2009广州车展豪华阵 容People enjoy and create lifes through technologies-Dongfeng Citron and Citron create the elegant lineup for 2009 Canton Auto Exhibition华南媒体通发South China Media40“活力无限，勇往直 前”特别系列节目 开机仪式 Starting
