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1、文 献 出 处 ：Burton J. The Research of WeChat Public Account Information Service PlatformJ. Library Hi Tech News, 2017, 1(4): 5-15.原 文The Research of WeChat Public Account Information Service PlatformBurton JAbstractWith the further development of mobile and Internet, people gradually to instant messagi
2、ng communication from the Internet to mobile instant messaging applications, and start at any time, any place way of communication, different from SMS and MMS, mobile instant messaging applications in mobile network to realize cross-platform and terminal set voice， text, image，low cost high efficien
3、cy service. On August 17, 2012，WeChat launched a public platform, brought a new opportunity for individuals and businesses. Through this platform, individuals and enterprises can build their own WeChat public accounts, and implement and characteristic groups of words, pictures, voice of omni-directi
4、onal communication and interaction.WeChat public platform, which immediately by business, media，public institutions，star personal and individual users popular, and makes the WeChat public platform after sina weibo has become a has the important status of the new media operation platform.Keywords: We
5、Chat, public information service platform, interactive mode,design1IntroductionMobile Internet mobile networks and the Internet through mobile terminal equipment, is the product of the traditional Internet and mobile communication each other fusion. Mobile Internet becomes an extension of the tradit
6、ional Internet in space，help mankind to get rid of the geographical restrictions，make people can be in any place with a mobile network can access to information. The vigorous development of the mobile Internet，instant messaging applications from PC to mobile devices. Represented by WeChat the rise o
7、f a new type of mobile instant messaging applications，more and more individuals and enterprises use WeChat public platform to build their own brands and on creating value and wealth. WeChat public platform provides public information interaction between user and fan function, but the function is lim
8、ited, make public, users canft more good represent your brand, and use the developer mode will spend too much cost.WeChat become important user entry mobile Internet era. Vast amounts of user to contain the huge marketing and promotion value.WeChat based on communication and social the two core func
9、tionsof illicit close sex, continuous mining user requirements and to establish their own industrial chain, developed to a social marketing， communication， media, tools, and five WeChat implementation in this paper the public information service platform is mainly composed of data communication subs
10、ystem, message processing module library，micro stand visual editing subsystem and the analysis of the fan behavior data collection subsystem of four parts, routing rules for these modules together.2WeChat public interaction analysis2.1WeChat product libraryWeChat product library itself is equal to t
11、he product information database, brings together the information of all products, offline online is based on all marketing activities center. A WeChat contains all the product information from the public accounts, at any time can be one-on-one to give accurate product information to customers.WeChat
12、 product library is dependent on certain WeChat public platform and on the basis of the fans, with preferential activities and the activities of the propagation mode to existing customers and potential customers in the form of activity gathered in WeChat public platform, and according to different c
13、ustomer we regularly organize various activities to stick and old customers to activate the new users, and these activities tend to beShared and disseminated.In obtaining a product/service information in the process, mainly divided into passive access and take the initiative to get two stages, the t
14、wo stages of offline and online combined, combines the portability of a smart phone，the first phase is mainly a one-to-many model, by pushing or recommending, interesting，and is actively seeking to obtain phase, contains two more for more information. In the previous stage, mainly on the public part
15、y customer one-to-many information push; Then after the interest, the user in the process of actively seeking, there are a large number of send a request to product library offline or active scan qr code, access to product information; Finally, after the user move, to a certain product or service in
16、formation for precise positioning.2.2WeChat customer service systemAt present, a lot of intelligent customer service application in service industry sectors such as Banks, airlines，and intelligent customer service play and the role of more and more. For example, China southern airlines WeChat customer service can check-in formalities, choose a seat, query flight information, query the destination city of the weather, and provide professional service for pearl member. China merchants WeChat cu
