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1、MAX-MALL 商务写字楼楼书文案P1-2 空P3前所未有,只因超越所有Unprecedented, only because surmounted allP4涤纶纸P5-6MAX-MALL 创新一体化商业模式之写字楼The office building我们不仅是这个时代潮流的跟随者,我们同时也在引领这个时代在闵行,MAX-MALL,正在填补一项空白,创造一种商业模式一切,源于我们对上海、对闵行,对您的商务需求的深入洞察缔造高端商务新概念MAX-MALL 与您一起,诠释新型办公理念。In whole plan design performance history, MAX-MALL thr
2、oughout key annotation new work idea. In order to high pursue standard, the omni-directional commercial space, accurate armor, EOD all sorts of 21st century internationalization office popular classical commerce pattern, effective introduction MAX-MALL. Except boosts the Minhang area the commercial
3、domain development, but also will initiate the broad in scale enterprise commerce innovation movement.P7-8势成大事业者,必因势而动Because of the trend the alternant person can succeedP9-10大势600百万白领,而且数字还在增加,上海,需要多少商务空间?The economy in Shanghai上海经济持续增长,写字楼市场不断上扬,2008奥运、2010世博,后 WTO 时代来临,上海经济在新的市场环境中依然持久稳步发展,吸引到越来
4、越多的跨国公司在上海设立地区总部。相应的第三产业如法律、咨询、金融等现代服务业迅速发展,服务商品增多,形成了“总部经济”和“楼宇经济” 。这两大经济体系被各区政府所重视,CBD 建设提上政府重点规划内容。与之对应,上海的中高档写字楼供应整体规模仍然偏小,传统 CBD 区域接近饱和,寸土寸金。两大因素直接碰撞,引导上海写字楼市场的持续升温。越来越多的国内外企业需求,催生写字楼市场空间不断上扬。2,008 Olympic Games, 2,010 th are abundant, the latter WTO time approaches. The Shanghai economy still
5、lasting with steady steps develops in the new market environment. Corresponding modern service industry rapid development and so on tertiary industry like law, consultation, finance, the service commodity increased, has formed “the headquarters economy“ and “the building economy“. We believed the Sh
6、anghai economy the development tendency wont slow down in very long period of time, the more and more many domestic and foreign enterprises demand, will stimulate to movement the office market space to rise unceasingly.浦东有陆家嘴,长宁有虹桥,黄浦有南京路,闵行,理应也有!Minhang manufacture blue print随着近年市区人口向近郊大量迁移,人口总量急速增
7、长使闵行逐渐显现副城市的地位。由于南上海的龙头徐汇区,正在努力将徐家汇商务区升级为 CBD,与其相邻的闵行也受到大潮推动,预备在中高端商务领域发展。应对区域发展的态势,政府制订了生态闵行、人文闵行、科技闵行的远景规划。目前区域拥有18个公园、24块绿地,已经打下生态环境基础。上海交通大学、华东师范大学两所高校积淀悠久人文,为闵行营造特色商业氛围;INTEL与 MICROSOFT 先后入驻,IT 巨头奠基科技闵行。生态、人文、科技的外部环境初步形成,未来的中高端商务区已在酝酿,将造就一个不断增长的海量写字楼市场。Xu Hui District is upgrading its business
8、district to become another of Shanghais CBD while its neighbor Min Hang District, under Xu Huis influence, is ready for its own up division commercial affair development. Min Hangs local government, according to the current situation of its local development, schemed a whole set of measures to form
9、the ecological cornerstone. Higher Education contributes to the specialty of the local commercial atmosphere. Intel, Microsoft and other IT powerhouses set up the technical foundation. The settlement of the local ecological, humanistic and technical environment will establish an exponentially increa
10、sing market for office buildings.P11-12趋势与其寸土必争,不如另辟天地 The outer circle market heat由于市中心写字楼容纳量日趋饱和,办公成本居高不下,中心城区外沿写字楼市场开始升温。在外资增加注入,大量企业纷纷谋求在上海一席之地的同时,市中心土地紧张、供小于求的矛盾也日益突出,带来的结果就是市中心甲级写字楼租金日益高涨。上海中心城区商务成本过高的压力,传导到了企业运作的层面,便成为跨国公司分流,大量企业由市中心迁往郊区。联合利华、飞利浦、阿尔卡特等多家全球知名企业都将其制造业部分从原先的中心城区迁往远郊。这一系列迁徙运动表明,跨
11、国公司的郊区化运动已经开始。受其带动,也有越来越多的中小企业和服务业出于运营成本的考虑,将目光对准了具有商务发展潜质的郊区。闵行现有的配套和毗邻徐汇、卢湾的地缘优势正好匹配中心城区外沿的特性,区域写字楼市场正在快速升温。Pours into in the foreign capital increase, the massive enterprise seeks while Shanghai small space, the town center land tense, for the contradiction which is smaller than asks also day by
12、day is prominent, the result which brings is in abundance the town center a-grade office rent grows to ever greater heights. Minhang existing forms a complete set and adjoins Xuhui, the Lu Wan geography superiority just right match city Chinese and foreign along the market characteristic, the region
13、 office market fast is elevating temperature.MAX-MALL,让闵行高档写字楼不再缺席 Upscale office building与适合的区域环境和迅速升温的写字楼市场相比,闵行现有的商务项目供应仍然较为落后。整体办公形态以“住宅式办公、工厂式办公”为主,区域高端商务市场尚为一片空白。MAX-MALL 准甲写字楼,在整个闵行都在为提升商务形象而努力的时候,耀世而出。带来的不仅仅是填补空白的魔方,而是必将掀起一股高端商务的浪潮,将闵行区域陈旧的、落后的办公体制席卷而去。为企业带来更人性化、更有效率、更具竞争力的企业形象。MAX-MALL 将引发大
14、规模企业入驻闵行的运动,使闵行商务版图全面升级。Compares with the suitable region environment and the rapid elevation of temperature office market, the Minhang existing commerce project supply was still backward. Will be able to manifest humanity, to have the efficiency, can promote the enterprise competitive power and the
15、 enterprise image, MAX-MALL initiates the large-scale enterprise to enter in Minhangs movement, will cause the MinhangP13-14天然中心商务区潜质,银都路渐成新亮点 The center business area potential在闵行区域的商务版图中,我们找到了未来发展的关键点。银都路横挑闵行西部的莘庄工业区和东部的新浦江城;莲花南路贯穿北部虹桥地区和南部紫竹高科技园区。两条要道交会点辐射两大高校、紫竹科技园区、Intel、Microsoft 软件园,坐拥八大住宅板块。
16、在梅陇未来规划中,将融入集金融、制造、信息、文化及行政于一体的政务中心,为八大住宅板块提供工作生活的整合服务。该区域完美的规划、生态环境、便捷交通网络、一应俱全的商务生活配套,有形成中心商务区的天然条件。MAX-MALL 坐落于莲花南路银都路,愈积愈浓的商务氛围,对任何一个企业来说都是一个发展的新平台,是全面提升企业竞争力不可或缺的机会。In in the Minhang region commercial domain, we had found the key point which the future will develop. In Meilong in the future plan, including the collection finance, the manufacture, the information, the culture and the administration in body government affairs center place, will be eight big housing tectonic plates