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1、 “订单式订单式“地产论文：购物中心设计方法初探地产论文：购物中心设计方法初探【中文摘要】购物中心随着我国的城市化进程,经济的发展和居民消费能力的增强近年来在城市中大量建设,购物中心集多种商业业态为一体,满足居民“一站式”消费要求,为方便居民生活和繁荣城市经济作出很大贡献。但是,并不是所有的购物中心建成后都能成功经营,产生良好的经济效益。有很多地段位置不错,设计也较合理的购物中心并没能获得商家垂青,成功经营。商业建筑不同于一般的销售性住宅建筑,住宅建筑如果出现市场定位不准等原因影响销售,可以通过价格杠杆和销售策略调整来进行应对。而衡量商业建筑成功的唯一标准就是商家能否在其中成功经营,商业建筑一
2、旦经营失败,成为“死铺”,那是任何价格手段和营销策略都难以挽回的结果。所以,购物中心的设计绝不仅仅是单纯的商业建筑设计,它涉及到对整个购物中心的准确商业定位,商业业态的合理规划布局,满足商业经营的具体技术要求等,而这些都要求设计者与其它商业工作部门紧密配合,共同完成,而不是简单的先定位设计建造,再招商这种静态的过程。购物中心设计从一开始就要以商家的经营技术要求作为基础进行产品设计,只有项目经营的非常好,又充分发掘了其独特的文化和商业价值,才是一个成功的设计。本文对购物中心的规划设计过程进行研究,从前期商业概念设计到方案设计,再到施工图设计及现场技术服务进行梳理,详细阐述了“订单式”购物中心的设
3、计理念及设计过程,说明购物中心的开发设计过程是一个先根据商业经营要求进行量身定做设计,再进行建造的过程,设计自始自终都围绕着商家要求进行设计,并对设计过程中的设计原则和节点控制等进行研究,阐述设计过程中怎样进行有效控制和管理。笔者通过对国内外购物中心的设计研究和自身在购物中心设计建造过程中的设计管理实践总结一些心得和体会,希望能为从事购物中心设计的工作者提供一些参考。【英文摘要】The shopping center turns progress along with the city of the our country, the development of the economy and
4、 residents consumes the to build up ofwith ability in recent years a great deal of construction in the city, the shopping center gathers various business industry as integral whole, satisfy “one-stop” consumption of residents a request, is convenient residents to live and prosper the city economy to
5、 make to lift a hand to contribute very greatly.But, ising not all shopping centers to set up empresses can succeed to conduct, producing a good economic performance.There are quite good a lot of district positions, design also with reasonable of the shopping center canned acquire companys house to
6、concern, succeeding to conduct.The business building differs from the general sale residence building, if the residence building appears the market fixed position to prohibit etc. the reason influence sale, can pass the price lever and sale strategy adjustment to carry on reply.But measure unique st
7、andard ofwith the business building success be companys house and can succeed to conduct therein, the business building once the management fail become”die spread”, those is the result that any price means and the marketing strategies are all hard to save.So, the programming of the shopping centers
8、design is the pure business building programming design in no case and only, it involve to to the reasonable business fixed position of the whole shopping center, the reasonable programming of the business industry layout, satisfy a concrete technique request of this kind of business management etc.
9、, but these all request to design and other professional close matches, common completion, not simple of position the design construction first, then canvass business this kind of in brief static process.The shopping center programming the design will be request with the management technique of comp
10、anys house from the first Be a foundation to carry on the product design, only the item conduct of very good, and then discover its special culture and business value well, just is a success of design.This text to the programming of the shopping center design process to carry on a research, formerly
11、 expect the business fixed position concept to design to the project a design, go to again construction diagram design and the spot the technique service carry on comb, in detail elaborate the design principle of the order type” shopping centers and design process, explain the development of the sho
12、pping centers a design process is a position first canvass business, design again construct process, design from the jump from eventually all surround companys house request carry on a design, and carry on a research towards designing the design management in the process and node control etc.,elabor
13、ate the design process in how to carry on valid control and management.The writer passes the design of the design research and oneself at shopping center to the domestic and international shopping center to construct the design management fulfillment in the process to talk some insights with realize
14、, hope for be engaged in the shopping center design of the worker provide some references.【关键词】 ”订单式“地产 商业业态规划 主力店技术条件 设计控制管理【英文关键词】 ”The order type” real estate Business industry rules Main store technique condition Manage a design【目录】购物中心设计方法初探 摘要 6-7 Abstract 7-8 第 1 章 绪论 11-14 1.1 课题提出的背景 11 1.2
15、 课题研究的目的和意义 11-12 1.3 基本思路和研究方法 12-13 1.4 论文框架 13 1.5 小结 13-14 第 2 章 购物中心概述 14-19 2.1 购物中心的发展简介 14-15 2.2 购物中心定义及分类 15 2.2.1 购物中心的定义 15 2.2.2 购物中心的分类 15 2.3 购物中心运营特征 15-17 2.4 本文所研究的购物中心的类型及特点 17-18 2.5 小结 18-19 第 3 章 购物中心的规划设计特征 19-22 3.1 购物中心的一般开发流程 19 3.2 购物中心的设计特征 19-20 3.3 购物中心的策划营建模式”订单式”商业地产 20-21 3.4 小结 21-22 第 4 章 购物中心的前期概念设计 22-32 4.1 项目初级分析 22-23 4.1.1 项目规划条件分析 22 4.1.2 项目商业分析 22-23 4.1.3 项目成本测算 23 4.1.4 项目概念设计定位 23 4.2 项目概念设计 23-31 4.2.1 购物中心的概念设计 24-27 4.2.2 与购物中心相关城市设计 27-31 4.3 小结 31-32 第 5 章 购物中心的方案设计 32-52 5.1 购物中心的商业技术要求
