《汇丰银行商务英语写作培训》由会员分享，可在线阅读，更多相关《汇丰银行商务英语写作培训（127页珍藏版）》请在金锄头文库上搜索。
1、这是汇丰银行内部培训员工用的写作课程。它把写作分为五步：计划、组织、草稿、修改和编辑。分成 8 章讲解。讲解的时候举具体的例子做示范，对提高商务写作能力很有帮助。今天我们先来了解一下教程的体系和学习计划。HSBC Writing Course-“Writing for Results“Chapter 1 Plan your writingChapter 2 Organise your writingChapter 3 Draft and revise your writing to make it completeChapter 4 Revise your writing to make it
2、 cohesiveChapter 5 Revise your writing to make it clear and conciseChapter 6 Revise your writing to make it courteousChapter 7 Structure difficult lettersChapter 8 Edit your writingIntroductionWelcome to “Writing for Results“, a course that can help you enhance your English writing skills.HSBC has d
3、esigned this course for its staff in the Asia Pacific region. HSBC staff study this course to improve the e-mails, memos, faxes and letters they write at work.If youve never written business documents before, youll find this course extremely useful. Even if youre familiar with business writing, this
4、 course can still help you.“Writing For Results“ will help you write in a modern style. By the end of this course youll be able to write business documents that are: better organized, more complete, clearer and more concise, more courteous, more correct.The most important feature of the Writing Proc
5、ess is its five stages:plan-organize-draft-revise-editGood writers follow the five stages of the Writing Process to-meet their readers expectations-get the results they want. Chapter 1 PlanObjectives:By the end of this chapter, youll be able to plan your writing. Youll do this by deciding: -why you
6、are writing -how you want your reader to respond -what you want your reader to knowWhy do you plan?What is the value of planning? Think about this.Have you ever sat at your desk not knowing how to begin? Very often, you may find writing difficult because you start writing right away. In other words,
7、 you overlook the importance of planning before you write. Unfortunately, “if you fail to plan, you plan to fail.“ So you need to plan your writing . and then write according to your plan. If you plan well, your writing is more likely to get the results you want.How can you plan your writing?Effecti
8、ve writers use 3 strategies.WHY are you writing? WHAT do you want the reader to do? WHAT does the reader need to know?These 3 questions provide a good framework for planning. Lets look at them one by one.Why are you writing?The business world is full of busy people. They dont want to waste time read
9、ing meaningless letters, memos, faxes and e-mails. They dont want to guess why youre writing to them. Thats why its very important for you to state your purpose for writing very clearly at the beginning.Look at the following letter:20 September 200XMr Robert Roman 13/F 151GloucesterRd Wan Chai Hong
10、KongDear Mr RomanHSBC CREDIT CARD 541180017633 8766Thank you for your letter dated 18 September 200X.We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the
11、card is uncollected within a certain period and is returned to the Card Centre for cancellation.Please therefore pick up your renewed card at your earliest convenience.We are pleased to be of service.Yours sincerelyS TSESimon Tse Customer Service Officer Card CentreSimons letter is not as effective
12、as it could be. Its actually quite difficult to identify his purpose. You may have had to guess.Simon probably wanted to dotwothings: -to ask Mr Roman to collect his credit card and -to explainhow the annual fee for credit cards is charged.So, you need to identify your purpose for writing. Your read
13、ers need to know why you are writing to them. Therefore, you should state your purpose for writing very clearly at the beginning. You can do this by writing a sentence which begins with a set phrase followed by a verb. For example,Im writing to / I would like toexplain/ requestWhen you use this meth
14、od to state your purpose, the verb you choose is very important. Why? Because it helps your reader understand why you are writing. Here are some of the verbs you can use: announce, complain, confirm, explain, inform, notify, propose, request and suggest.WHAT do you want the reader to do?After you de
15、cide why you are writing, you need to determine your readers response. Your readers need to know exactly what you want them to do. Therefore, you should be very specific when determining your readers response. Compare the following two sentences:1. Please therefore pick up your renewed card at your
16、earliest convenience. 2. Please pick up your new card at our Central branch by 31 May.Sentence 2 is more specific than sentence 1.Remember: when you decide what you want your reader to do, you need to be as specific as possible.WHAT does the reader need to know?So far, youve learned how to determine your purpose for writing and your readers response. But how can you determine what your reader needs to know? The answer depends on: -why
