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1、 Page 1 of 6 . 经销商在线培训、直播培训及内训工作管理办法经销商在线培训、直播培训及内训工作管理办法（暂行稿）（暂行稿）1.1.目的目的规范上海大众汽车 VW 品牌特许经销商 E-learning 在线培训、网上直播培训和内训工作。通过该管理办法加强对 E-learning 在线培训、网上直播培训和内训的管理和控制，确保经销商 E-learning 在线培训、网上直播培训和内训工作有效推进实施，提升经销商人员整体素质和能力。 2.2.适用范围适用范围本规定适用于所有正式营业的 VW 品牌特许经销商。3.3.管理规定管理规定3.13.1 经销商培训网用户及权限经销商培训网用户及权限
2、经销商培训网帐户分为：公司帐户和个人帐户公司帐户：经销商代码+000，初始密码：123456%，建议由内训师进行管理。公司帐户用以进行经销商培训工作管理，包括了解总部培训信息、培训申报、培训情况查询、人员信息维护等。公司帐户在意向新开业经销商期间由 SVNT 根据意向新开业经销商培训申请表信息负责开通。个人帐户：职员编号（可通过公司帐户至经销商职员信息中查询） ，初始密码：123456%个人帐户用以进行在线培训、论坛交流、了解培训信息等。新增售前人员通过 V-STAR 系统维护信息后自动导入培训网生成个人帐号；新增售后人员通过公司帐户自行添加人员信息并生成个人帐号。意向新开业经销商信息由 SV
3、NT 负责导入生成。Page 2 of 6 . 3.23.2 E-learningE-learning 在线培训管理规定在线培训管理规定3.2.13.2.1 新入职人员新入职人员 E-learningE-learning 在线培训规定在线培训规定新入职销售顾问及内训师在获得培训网个人帐号后必须首先学习经销商培训网首页提示的“新入职在线培训包” 。“新入职在线培训包”由经销商能力发展与培训科（SVNT）负责进行定义和更新。通过“新入职在线培训包”培训考核并取得规定学分，是新入职销售顾问及内训师申报各项线下培训的必要条件之一。“新入职在线培训包”作为岗位资质培训的一部分，在新入职销售顾问及内训师完
4、成并通过线下培训后，一同予以发放培训合格证书。3.2.23.2.2 E-learningE-learning 在线培训考核政策在线培训考核政策E-learning 在线培训作为一种新型的培训方式，和常规培训一样被列入经销商培训政策。E-learning 在线培训以章节为学分计算单位，每个课程包含三至五个学分不等。经销商学员通过个人帐户选择和岗位相对应的课程进行学习、满足各个章节最低学习时间要求并通过章节测试后，方可获得学分。考核指标：必修岗位课程学习完成率必修岗位课程学习完成率必修岗位课程学习完成率为经销商必修岗位获得规定学分人数和必修岗位总人数的比率。经销商单店列入考核范围内的 E-lear
5、ning 在线培训课程的必修岗位完成率大于等于 80%视为合格，反之将作为否决条件影响经销商销售激励政策中销售管理奖。3.33.3 网上直播培训管理规定网上直播培训管理规定网上直播课程每家经销商通过课程指定岗位的用户名登陆经销商培训网直播培训模块参训。考核指标：必修课程参训情况必修课程参训情况针对必修的网上直播培训课程，每家经销商必须按照通知要求报名参训并在线点到，否则视同常规课程的无故缺席进行处理，每家需承担网上直播培训费用 2000元。Page 3 of 6 . 3.43.4 经销商内训管理规定经销商内训管理规定3.4.13.4.1 经销商内训定义经销商内训定义本政策中提到的内训包括： 总
6、部内训任务，即总部通过经销商内训平台发布，要求经销商在规定时间内完成的主题内训。 经销商自主内训，即内训师根据本店实际情况自主组织的店内内训。3.4.23.4.2 总部内训任务考核政策总部内训任务考核政策考核标准：是否在规定时间内完成内训，并在经销商培训网提交合格的内训小结。合格的内训小结需包含以下内容： 参训人员名单； 参训人员考核成绩（成绩为 100 分制） ； 内训师对此次内训的总结及反馈（100 字以上） ； 培训现场的图片资料。未成功实施内训的特许经销商视同常规课程的无故缺席进行处理，每家需承担培训费用 1000 元。3.4.33.4.3 经销商自主内训考核政策经销商自主内训考核政策
7、经销商内训师应在每月上旬针对新进员工、满意度弱项及其它实际需求参照总部发布的模板自主制定培训计划备查并按计划实施相应的培训。4 4有效时间：有效时间：该管理办法为暂行办法，在正式版本公布之前有效。5 5备注：备注：上海大众汽车有限公司保留对该管理办法的解释权与更改权，为避免歧义，本规定内容以中文版本为准。Page 4 of 6 . Regulation on E-learning and Internal training of Dealer (Temporary)1. PurposeRegulate SVW VW brand franchised dealers on E-learning,
8、 webcast training and Internal Training. We hope to strengthen and control E-learning, webcast training and internal training by the regulation and promote the implementation efficiency and improve the overall quality and ability of dealer personnel.2. ScopeThe regulation applies to all the VW franc
9、hised dealers3. Regulations 3.1 User name and the right of Dealers Training WebThere are two types user name of Dealers Training Web：Company user and Private userCompany user：Dealer code+000，initial password：123456%，we recommend it be managed by internal trainer.Company user is to manage dealers tra
10、ining work, including receiving information from headquarters, training application, checking training status, maintaining trainee information, etc.Company user account is issued by SVNT during the new dealer opening period based on new dealer training application form. Private user: employee number
11、，initial password：123456%Private user account is for E-learning, forum, receiving training information, etc.Private user account for sales employee is generated when the information of employee is transferred from VSTAR system into Training Web. Private user account for after-sales employee is issue
12、d by dealer by using the company user account. New dealers information is generated by SVNT.3.2 E-learning regulations3.2.1 E-learning regulations for new employeeNew Internal Trainers and Sales Consultants must finish “E-learning package for new employee” after receiving Training Web personal accou
13、nt.“E-learning package for new employee” is defined and updated by SVNT.New Internal Trainers and Sales Consultants must pass and get credits of “E-Page 5 of 6 . learning package for new employee” before applying for other training. “E-learning package for new employee” is part of position qualifica
14、tion training. Position certificate will be issued after new employee finish both E-learning package for new employee” and offline training. 3.2.2 E-learning exam policy E-learning, as a new way of training, is included in dealer training policy.Each course equals 3 to 5 credits. Dealer can get the
15、credits after passing the test of the course.Indicator: completion rate of compulsory position Completion rate of compulsory position is the number of compulsory potions that get the credit divided by the total number of compulsory positions. Completion rate of compulsory position equals or over 80% is passed. Lower than 80% will affect the sales management prize in dealer sales incentive p
