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1、Aesthetic and Semantic Differential Survey: UPA Web Site Visual DesignYou have been randomly selected from our volunteer database to participate in a survey test for the UPA web site redesign project.Thanks in advance for your participation! Your feedback is very important to us.Goal of this study:
2、To gather user feedback on the visual design of the UPA web siteExpected Completion Time: 25-30 minutes.Expected Return Time for Completed Study: End of day, Sunday, September 30, 2001 If you will not be able to complete this study in this timeframe, please let us know so that we can immediately rec
3、ruit another volunteer. Important: Please note that these are very rough mockups. They are not intended to represent a final design with regard to content, button names, graphic design, font choice, or usability/interaction design. They are simply attempts to generate some possible “looks” for the s
4、ite. Therefore, wed like you to respond primarily to the aesthetic aspects of these designs, and not to the actual textual content.Instructions: Type your responses to questions 1-7 in this file. E-mail your completed file to redesignupassoc.org.1. Please view the following page: http:/ check one sc
5、ore for each of these questions:The professional association whose web site looks like this is: Unfriendly_1_2_3_4_5_6_7Friendly Amateurish_1_2_3_4_5_6_7Professional Ineffective_1_2_3_4_5_6_7Effective Dull_1_2_3_4_5_6_7Interesting Outdated_1_2_3_4_5_6_7Up-to-date Serious_1_2_3_4_5_6_7Fun Weak_1_2_3_
6、4_5_6_7StrongThis visual design is: Cluttered_1_2_3_4_5_6_7Simple Unbalanced_1_2_3_4_5_6_7Balanced Unpleasant_1_2_3_4_5_6_7Pleasant Delicate_1_2_3_4_5_6_7Bold Confusing_1_2_3_4_5_6_7Clear2. Please view the following page: http:/ check one score for each of these questions:The professional associatio
7、n whose web site looks like this is: Unfriendly_1_2_3_4_5_6_7Friendly Amateurish_1_2_3_4_5_6_7Professional Ineffective_1_2_3_4_5_6_7Effective Dull_1_2_3_4_5_6_7Interesting Outdated_1_2_3_4_5_6_7Up-to-date Serious_1_2_3_4_5_6_7Fun Weak_1_2_3_4_5_6_7StrongThis visual design is: Cluttered_1_2_3_4_5_6_7
8、Simple Unbalanced_1_2_3_4_5_6_7Balanced Unpleasant_1_2_3_4_5_6_7Pleasant Delicate_1_2_3_4_5_6_7Bold Confusing_1_2_3_4_5_6_7Clear3. Please view the following page: http:/ check one score for each of these questions:The professional association whose web site looks like this is: Unfriendly_1_2_3_4_5_6
9、_7Friendly Amateurish_1_2_3_4_5_6_7Professional Ineffective_1_2_3_4_5_6_7Effective Dull_1_2_3_4_5_6_7Interesting Outdated_1_2_3_4_5_6_7Up-to-date Serious_1_2_3_4_5_6_7Fun Weak_1_2_3_4_5_6_7StrongThis visual design is: Cluttered_1_2_3_4_5_6_7Simple Unbalanced_1_2_3_4_5_6_7Balanced Unpleasant_1_2_3_4_
10、5_6_7Pleasant Delicate_1_2_3_4_5_6_7Bold Confusing_1_2_3_4_5_6_7Clear4. Please rank the three designs in order of your preferences, where 1 is your favorite and 3 is your least favorite:Design1 _ Design2 _ Design3 _5. With regard to the design you indicate as your favorite of the three, what specifically did you like about it?6. With regard to the design you indicate as your favorite of the three, what specifically would you do to improve it?7. What aspects, if any, of the other two designs did you like?
