(MBA管理课程)销售管理之(整合式)营销

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1、核准通过,归档资料。未经允许,请勿外传!第一章 整合营销的内涵 1. 整合营销的灵魂 2 2. 概念的挖掘 4 3. 整合概念的检索系统 7 4. 产品类别与产品属性 12 5. 无形因素定位与竞争者定位 14 6. 生产国定位与相对价格定位 16 7. 品牌分销商定位 18 8. 其他相关的定位方式 21 第二章 整合营销的兴起 1. 全新的商业模式 26 2. 营销观念的整合 30 3. 价值范畴与价值链 33 4. 追求品牌价值的策略 37 5. 整合营销的对象与方向 43 1 MBA 9JWKffwvG#tYM*Jg&6a*CZ7H$dq8KqqfHVZFedswSyXTy#&QA9w

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