卓越医药保健品牌和营销2011

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1、conferencesRobert G. Allen上海,中国2011年 7月 7日 - 8日卓越医药保健品牌和营销2011 卓越医药保健品牌和营销2011 通过优秀的通过优秀的品牌和品牌和市场策略来强化市场策略来强化品牌品牌、延续竞争优势、延续竞争优势在您的市场策略中执行 “3D”效果: Differentiation, Delivery of Brand Message 和 Demand Driving，以建立未来关键的成功因素。为什么不能错过此次会议：为什么不能错过此次会议：快速发展的经济、持续进行中的医疗改革和不断进步的生活水平推动了中 国制药行业的快速成长。随着人们的健康保健和自我医

2、疗意识高涨，消费 者保健行业也蓬勃发展中。 这种爆炸性的成长将会一直持续到2011年，或 更久。制药行业的市场营销专才将会面对更严峻的市场竞争- 降价热潮、 仿制药品竞争、日渐模糊的产品特色化和更多专利过期等不利因素，将会 给市场营销专才带来在盈利上无限的压力。但是，一个好的品牌和市场策略将会确保您在这个高度竞争的市场中保持 领先优势。这两天的卓越制药品牌管理和市场营销国际论坛，将会聚集真 正的市场营销领导专才来探讨、交流意见和解决方案，让您在这个庞大但 充满挑战的市场中保持成长和领先。参加的益处：参加的益处： 紧抓紧抓最早的机会渗入世界第二大的消费者健康医疗市场 挖掘挖掘产品特色化的新技巧，

3、和仿制药的竞争中脱颖 标杆标杆其他行业最优秀的市场营销策略，脑力激荡创意营销手法 以最低最低的风险和成本，最大化最大化盈利和持续性发展 量身定制定制品牌和新价值的沟通信息，增加各个不同阶层和背景的顾客契 合度 精明利用利用多种媒体渠道和创新工具以强化顾客和您的品牌契合度和交流 通过创意品牌策略，达成达成卓越品牌效应和忠诚 善用病人和消费者教育，制造制造、 增加增加市场需求 “不管您的产品是什么，您最终还是在教育行业 里。关于您的业务的好处、如何更有效地应用 您的产品、和如何持续性改善他们的生活，您 的客户需要不断被教育您 的客户需要不断被教育。”谁有必要参加谁有必要参加来自以下部门的副总裁、总

4、监、总经理、高级经理、经 理：来自以下部门的副总裁、总监、总经理、高级经理、经 理： 市场/市场和销售 品牌 产品 贸易市场 商业智能 商务 市场研究/消费者研究 公共事务/公关/外部事务 市场战略/Medical Marketing/Scientific Marketing来自以下行业： 主要：来自以下行业： 主要： 制药 - 处方药 - 非处方药 - 消费者保健 - 营养产品 - 健康辅助次要：次要： 疫苗 卫生和个人护理 医疗器材 生物科技/生物制药Iridium SponsorFor more information and registration, please contact L

5、ee Chew Wan Tel: +603 2723 6748 Email: Shanghai, China7th that this Contract is valid, binding and enforceable; and that he/she has no basis to claim that any payments required under this Contract at any time are improper, disputed or unauthorized in any way. Client acknowledges that they have read

6、 and understood all terms of this contract, including, without limitation, the provisions relating to cancellation.marcus evans CP 21 Suite 2101, Level 21 Central Plaza 34 Jalan Sultan Ismail, 50250 Kuala Lumpur Malaysia Code: EBusiness OpportunitiesA limited amount of exhibition space is available

7、at the conference. Sponsorship opportunities covering the lunch and documentation also exist. For further details contact Pat C on (603) 2723 6600 or e-mail Pharma Branding and Marketing Excellence 2011 Payment Method Payment is required within 5 working days on receipt of invoiceCredit Card:Please

8、debit my Visa Mastercard Amex DinersCard Holders Name: Card Number: Security Code: Signature:Expiry Date: / MYFees Conference fee Book before 6th May 2011 and pay only USD1,595 + GST / VAT (if applicable) per delegate Book before 3rd June 2011 and pay only USD1,795 + GST / VAT (if applicable) per de

9、legate Book after 3rd June 2011 and pay full price USD1,995 + GST / VAT (if applicable) per delegate Translation service I am registering as a delegate and I need the translation service at USD200 Premier Plus - Bring 3 or more delegates to this event and benefit from a 10% SAVINGS off the regular p

10、rice Online Documentation - USD500. You will be provided a username and password to access the documentation onlineAll options include luncheon, refreshments & service charge. In accordance with delegate requests and our positioning as one of Asias foremost business intelligence providers, marcus ev

11、ans will now make its conference documentation available online. A website and password will be provided to you approximately two weeks before the event. Indemnity: Should for any reason outside the control of marcus evans conferences, the venue orspeakers change, or the event be cancelled due to an

12、 act of terrorism, extreme weather conditions or industrial action, marcus evans conferences shall endeavour to reschedule but the client hereby indemnifies and holds marcus evans conferences harmless from and against any and all costs, damages and expenses, including attorneys fees, which are incur

13、red by the client. The construction, validity and performance of this Agreement shall be governed in all respects by the laws of Malaysia to the exclusive jurisdiction of whose Courts the Parties hereby agree to submit.Name:Position:Email:Name:Position:Email:Name:Position:Email:Organisation:Address:

14、Town:State:Postcode:Tel: ()Fax: ( )Nature of Business: Company Size: 1-9 10-24 25-49 50-99 100-249 250-499 500-999 1000+ Authorisation Signatory must be authorised to sign on behalf of contracting organisation. Name:Position:Signature:Date:/ /This booking is invalid without a signature.Date:7th & 8th July 2011 Venue:Shanghai, China