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1、 毕毕 业业 论论 文（设文（设 计）计）题 目：婴幼儿电子玩具设计 （英文）： Electronic Toys Design for Infants 院 别： 机电学院 专 业： 工业设计 班 级： 09 工业设计 姓 名： 姚良月 学 号： 2009094543009 指导教师： 刘兴 日 期： 2013 年 5 月 婴幼儿电子玩具设计婴幼儿电子玩具设计婴幼儿电子玩具设计摘要摘要高科技的儿童教育电子产品市场是一个极具发展潜力的市场。该市场发育尚不完全，缺乏领军产品，此时若能及时坚定地切入，用全新的、能引起消费者和媒体关注的产品理念，用较大的开拓市场力度，树立新产品的行业先锋的形象，就能成为
2、逐步兴起的儿童电子教育产品市场的真正受益者。信息时代网络技术异军突起。新一代高科技儿童电子教育产品，找到了互联网技术与公司行业目标（做最好的儿童电子教育产品集成供应商）的最佳契合点：这就是利用互联网技术在公司拥有自主知识产权的智能语音 IC 技术和科学的幼教理论体系基础上，创新儿童教育，使该系列产品成为网络化儿童教育的先锋，并且提供了中国亿万年轻父母为孩子教育投资的最优化方案，从而也使公司的卓越技术找到了产业与市场（产业化）的最佳结合点。随着中国及深圳半导体芯片技术的迅速发展，以此作为依托，企业必将在“低成本实现语音压缩合成 IC、以及用低成本实现含有人工智能技术的语音识别 IC”等领域里实现
3、重大突破，从而为高科技儿童电子教育产品迅速形成系列化，奠定坚实的市场基础。通常，新产品与新品牌在上市初期不一定被市场认同，这需要加大市场推广力度以规避风险。但是，必须看到，就市场而言，该类产品将很快度过市场导入期，进入高速成长期，其较高的毛利水平除了吸引众多厂商参与，创造市场繁荣和孕育更激烈的竞争之外，也将吸引一些实力强大的经济实力创造出名牌产品和名牌企业，开拓一个品牌营销时代。关键词关键词：电子玩具；儿童 ；市场 ；新产品electronic toys design for the infants and young childrenSummaryChildren education ele
4、ctronic products market is a very potential market. The market is not fully developed, lack of leading products, at this point if you can timely firmly, with new product idea, can lead to consumer and media attention, with the larger efforts to expand the market, establish new product industry pione
5、er of the image, can be gradually rise real benefits from the child electronic education product market.The information age network technology boom. Children a new generation of high-tech electronic education product, found the Internet technology and company business objectives, do the best childre
6、n education electronics integrated supplier) of the best point: this is the use of Internet technologies with independent intellectual property rights in the company of children education theory system of the intelligent voice IC technology and science, based on the innovation education for children
7、, this series of products has become a network of childrens education, and provides the optimization scheme of hundreds of millions of young parents to children education investment, thus make the company outstanding technology (industrialization) found the industry and market the best combining sit
8、e. With the rapid development of China and shenzhen semiconductor chip technology, use this as the backing, enterprise will be in the “low cost to realize speech compression synthesis IC, and with a low cost implementation contains artificial intelligence technology of speech recognition IC“ achieve
9、 breakthroughs in areas such as, to the rapid development of a high-tech childrens electronic education product seriation, lay a solid market foundation.Usually, new products and new brands at the beginning of the listing not recognized by the market, the need to increase marketing efforts to avoid
10、risk.But must see, in terms of market, the product will soon through market period, entered the high-speed growth period, the higher the gross margin level in addition to 婴幼儿电子玩具设计attract numerous manufacturers participate in, to prosper the market and more fierce competition outside, will also attr
11、act some powerful economic strength to create the famous brand products and famous brand enterprises, develop a brand marketing era.Keywords: electronic toys, childrens market of new products婴幼儿电子玩具设计目录目录目录.1 前言.1 第一章 市场调查.2 1.1 儿童玩具市场调查.2 1.1.1 儿童玩具及其分类.2 1.1.2 玩具设计原则.3 1.2 电子玩具市场调查.6 1.2.1 电子玩具分类.6 2.1 目标人群的确定.8 2.2 03 岁婴幼儿生理及心理发展特点.8 2.2.1 03 岁婴幼儿的认知发展特点.8 2.2.3 03 岁婴幼儿语言能力发展特点.8 2.3 03 岁婴幼儿主要玩具类型及其缺陷.8 3.1 设计定位.
