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1、 图书馆特色信息快报图书馆特色信息快报 （2006 年第 6 期总第 10 期） 顾问：叶兴国 主编：罗玉英 副主编：谢丹迎 王群 编辑：田文夫 唐永辉 向玲 李岩 胡灏 艺术设计：庞海峰 Email：目 录 一、经贸动态 9 月宏观经济指标分析.1 自主创新体系问题探讨.6 9 月权威视点.11 9 月热点透视.15 二、金融动态 2006 年上半年中国国际收支报告（摘要）.18 中国巨额外贸顺差高烧不退 政府遭遇调控难题 .19 我国金融业混业经营的发展及其监管 .20 我国系统性金融风险因素分析和防范对策 .25 人民币的“篮子” 30 外资银行管理条例有望下月颁布 .31 人民币升值加
2、深出口商忧虑 .31 七国集团再次呼吁人民币升值 .32 中国和韩国在 IMF 获得更多话语权 .32 三、商务英语动态 A Discourse Analysis Of Business Letters Written By Iranians however these figures in the NNI letters were 62, 187, 33 words respectively. The average lexical density of NE and NNI business letters were 0.38% and 0.36% respectively. 3. 2.
3、The Schematic Structure of Follow?up Business Letters The linguistic approach to genre analysis has used the notion of schematic structure in mapping the macro-structure of texts (Swales, 1990).differently by linguists. Swales (1990) provides a definition of gemunicative purpose of discourse. Accord
4、ing to his definition, a genre comprises of a class of communicative events, the members of which share some set of communicative purposes. These purposes constitute the rationale for the schematic structure of discourse. Swales (ibid.) argues that from a language teaching perspective, it is useful
5、to think of genre as consisting of a series of “moves“. A move can be thought of as part of a text, which achieves a particular purpose within the text. Each move is taken to embody a number of constituent elements called “steps“. In a model of schematic structure, Swales (1990: 141) specified the f
6、ollowing series of stages or moves (along with their component steps) for the introductions to academic research articles (RA): In a model of schematic structure, Swales (1990: 141) specified the following series of stages or moves (along with their component steps) for the introductions to academic
7、 research articles (RA): 图书馆特色信息快报图书馆特色信息快报 商务英语动态 2006 年第 1 期总第 5 期 _ 上海对外贸易学院图书馆 37 编辑: 向玲 claimshing a niche ating a gap or uncing present research in business communication: offellow-up English business letters in this study indicates that the schematic tters is as follows: inking centrality and
8、 /or making topic generalization (s) and /or reviewing items of previous research Establicounter-claiming or indicquestion raising or continuing a tradition Occupying the niche outlining purposes or annoannouncing principal findings indicating RA structure In a similar model, Bhatia (1993) proposed
9、the following schematic structure of moves and steps for sales letters Establishing credentials Introducing the offer ring the product or service essential detailing of the offer indicating value of the offer Offering incentives Soliciting response Using pressure tactics Ending politely The survey o
10、f fostructure of these leMove 1 Establishing a lStep 1 referring to previous contact and / or Step 2 acknowledging pieces of information Move 2 Soliciting informationStep 1 requesting / specifying product / service details and / or ionet ils Step 2 requesting / specifying transact daMove 3 Prompting
11、 further contactStep 1 expressing expectation of reply / attention eps: Move/Step Noters NNI Letters Table 1 compares the occurrence of these moves and sts in the corpuNE Let1.1 12 14 1.2 8 7 2.1 8 18 2.2 18 10 3.1 20 21 Table 1. Distribution of Moves aSteps in NE and NNIsiness Letters. nd Bu图书馆特色信息
12、快报图书馆特色信息快报 商务英语动态 2006 年第 1 期总第 5 期 _ 上海对外贸易学院图书馆 38 编辑: 向玲 Move 1 Estaing a link This mov be realized eans of one or twos: Step 1 referr previous conand / or NE letters, 12 had “referring to previous contact“ step (48%) and 8 hae of occurrence of these steps in - Th.(NE letter # 7) ur telephone co
13、nversation please find attached the New Proforma Invoice. (NNI ks for your fax dated 14.07.2000. (NNI letter # 8) ng this move, one or two steps may be used: that the occurrence rates of steps 2.1 and 2.2 were 32% and 72%vely. irrevocable letter of credit. (NE. (NE letter # 16) s (a mistake in the original letter) been dispatched by flight No. 721 from Tehran other Prompting further contacts expectation of reply / attention d P/I soon. (NNI letter # 2) etter # 9) - If you have any queries or require further information please do not h
