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1、苏州科技学院硕士学位论文 摘 要 I 摘 要 城市化的快速发展使小城镇形象在继承与更新中暴露出一系列的问题，如城镇 历史文脉缺失、地域风情弱化、形象日渐趋同等，导致越来越多的自然与人文资源 在生态效益、经济效益与政绩效益的博弈中丧失殆尽。那些依靠旅游产业带动发展 的小城镇也渐渐失去原有的活力， 沦为一种低俗守旧、 日趋衰微的大众旅游“自留” 地。 在城乡一体化建设的背景下，论文围绕小城镇形象塑造的核心命题，以生态旅 游开发理念为切入点，通过强化环境生态维育理念，突出视觉审美的旅游品质，促 成有着生态资源的小城镇持续、良性的发展。小城镇生态旅游开发的核心，是在面 对旧有的传统旅游模式对小城镇环境
2、的负面影响下而产生的新理念、新方法。论文 以生态价值为导向，建立新的规划理念，采取新型的自然旅游形式，使之形成新的 发展模式。进一步分析小城镇生态旅游的特征与优势，明确旅游行为与小城镇形象 的关联性，梳理旅游对小城镇形象的影响因素，探求生态旅游对小城镇形象塑造的 引导途径。把城镇识别系统应用于城镇形象建设中，将生态思想融入到旅游理念、 视觉、行为三个层面，分别提出形象塑造的策略与建议。 本文对小城镇形象的研究以生态旅游为导向，把“自下而上”的生态理念作为 小城镇形象塑造的先决条件，既保护了生态系统的完整性，又保证了旅游资源的永 续利用；以营造特色为宗旨，在保留原真的生态聚居与生活模式的前提下，
3、建设富 有生态特色的旅游城镇。本文在动力机制上为小城镇可持续发展提供新的思路，为 我国具有生态旅游资源的小城镇提供理论参考和依据。 关键词：小城镇形象，生态旅游，城镇识别系统，生态，陈家镇 Master Dissertation of Suzhou University of Science and Technology Abstract II Abstract The rapid development of urbanization exposed a series of problems to the image of small towns in the inheritance and
4、 update, such as the lack of historical context, the weakening of regional customs, and the growing convergence abuse of image, leading to more and more natural and human resources lost in the game between the reasonable use and the economic interests and the political achievement benefit. The small
5、 towns rely on the tourism industry are gradually losing their vitalities，thus reducing to a vulgar， conservative and decay “tourism privately owned area“. In the background of the city and countryside integration construction, in order to improve the town with ecological resources to the continuous
6、 and positive development, the thesis around the core of town image, take the concept of ecotourism as the key point, through the idealism of strengthening the ecological dimension sterile and outstanding the tourism quality of visual aesthetic. Basing the old traditional tourism model, which have n
7、egative effects to the small town environment, generating a new concept, a new mode and a new method. The thesis settle on new planning concept in the direction of ecological value and take a new natural tourism style to form a new development pattern. By the way of analyzing the characteristics and
8、 advantages of the town ecotourism , explicating the relationship between travel behavior and town image and extracting the influence factor of travelling brings to the town image, then to find a guidance that the ecotourism play a positive role on the town image. It should apply the town recognitio
9、n system to the construction of town image and bring ecological concepts to the three levels which are travel philosophy , travel visual, travel behavior. Then put forward the strategies and advice to the town image. In this paper，the research for the image of the small towns is on the guide of the
10、ecological tourism，taking “bottom-up“ ecological concept as the precondition of the image of small towns，not only protecting the integrity of the ecological system, and also ensuring the sustainable utilization of the tourism resources. For the purpose of building characteristics, in the premise of
11、retaining the Original really ecological inhabit and former life mode, constructing tourist towns rich of the ecological characteristic. The paper provides new ideas to small towns for sustainable development based on the dynamic mechanism，provides the theory references and basises for the small tow
12、n owning ecological tourism resources. Keywords: the image of small town，ecological tourism，City Identity System， ecology，ChenJia Towm苏州科技学院硕士学位论文 目录 III 目 录 摘 要 . I Abstract . II 目 录 . III 图表目录 . VII 第一章 绪论 . 1 1.1 研究背景 . 1 1.1.1 城镇形象建设之 基 . 1 1.1.2 生态旅游发展之 势 . 1 1.2 研究目的和意义 . 2 1.2.1 研究目的 . 2 1.2.2 研究意义 . 3 1.3 概念界定 .
