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1、标准的亚马逊申诉信来了，帮你实现小目标亚马逊老大贝索斯搞的蓝色起源公司把可以重复利用的火箭图都设计好了，这次是真的要上天。那么你的理想目标是什么呢？亚马逊旺季就要来了，Are you Ready？旺季来临之前，卖家都会根据不同的节日提前备货，做好售后服务，保证账号安全。然而健康的账号是前提，对于惨遭封号的卖家，先定一个小目标：通过申诉拿回账号。话不多说，小编这就送上几个亚马逊申诉成功的模板，希望有所帮助。1、ODR 表现差强人意，账号被冻结这时候申诉成了唯一救活账号的途径，下方是一件成功拿回销售权的申诉信供参考：Dear Amazon Seller Performance Team,We un
2、derstand that recently our performance as a seller on A has fallen below both Amazons and our own standards of quality.I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of
3、 1%.Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.Plan of Action: We are taking the following steps to improve our performance:1. Review all of products
4、 to make sure that the pictures and descriptions are accurately match with our products.2. Most importantly, we will complete the investigation more quickly and proactively（within12 hours） to any problems with customer orders to keep our customers moreinformed and help prevent A-z guarantee claims a
5、s much as possible, then replacement or a full refund will be done within 24 hours3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.信件中提到了关于造成如此状况的原因，还有给予准确的时间范围。并且将补救措施以条列式
6、清楚简明的回答给亚马逊官方，这些都是值得借镜参考的部份。二、新账户被封号当遇到新账户被亚马逊封号时，也能够透过发送邮件给亚马逊官方来解释情况，进而获得回复新账号的机会，以下也是一封相同情况并成功回复账号的信件内容：I understand that recently our performance as a seller on A has fallen below both Amazons and our own standards of quality. I believe there are two main reasons this has happened:Disorganizatio
7、n in our inventory management has resulted in late shipments and, even worse, unavailable items.When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.I believe it is mainly because of our inadequate communicat
8、ion that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of 1%.Plan of Action: We are taking the following steps to improve our performance:Improve inventory control by reducing the number of items offere
9、d until we have systems in place to more adequately handle the number of orders we are receiving.Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.In addition, we will more agg
10、ressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.In evaluating our selling practices, we found a mistake in our inventory upload file.Our Plan of Action:Our inventory file has been reviewed. All misclassi
11、fied condition items have been re-categorized to follow Amazons Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes. All of our vendors inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our accou
12、nt, we are looking forward to hearing from you.信中开头先明白承认自己的疏失，表达出诚意。之后将问题清楚分割成两个部份，然后依序以条列重点的方式将改进方法提出，最后在以加强语气强调改进的决心并想要收到回信的迫切。总结来说，信件内容的重点如下1.表达诚意，先认错再说：I understand that recently our performance as a seller on A has fallen below both Amazons and our own standards of quality. 2.清楚分明的格式：Disorganiz
13、ation in our inventory management has resulted in late shipments and, even worse, unavailable items.When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.3.简要的原因：I believe it is mainly because of our inadequat
14、e communication that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of 1%.4.不卑不亢的结尾，提出解决方式：All of our vendors inventory will be reviewed before adding to our inventory. Please let us know what should be
15、done to reinstate our account, we are looking forward to hearing from you.三、通用模板写信给亚马逊依照情况的不同内容有千百种，要怎么表达才比较合适呢?这次我们用实例来修改，让大家能够更明白写给亚马逊回信时需要多注意的细节。也可以让大家明了写信时的概念，得以之后运用在各种不同情况上。Please help edit the following appeal：（比较不正确版本）We are contacting you regarding our seller account suspension. We realized
16、the delay in shipping orders does not comply with Amazons performance target of less than 4%, nor, our target of less than 2%.We have reviewed our metrics and have determined the two areas that need to be addressed. Shipping and Inventory Availability.We realized we need constant monitoring of our seller account. To achieve our goal of less that 4% late shipping, we are monitoring our Amazon account continuously, instead of during
