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1、Executive SummaryThe Spot is a new night club that will focus on attracting the students of State University, with a student population that exceeds 22,000 and growing by 15% each year. The night club will be located one block away from the main campus. The area already has three bars that have been
2、 thriving for the past 10 years. Each establishment has long lines waiting for entry each weekend. Recently, commercial space has become available next to the campus when two adjacent business relocated. The Spot will consolidate this space into a 5,000 square foot night club. The location is on the
3、 main street most often used by students. Once opened, the Spot will have the exceptional management team to guide its success. The Spots three owners, Robert Shaw, Jill Morse, and Sheila Thompson, have over 25 years of night club management experience between them. Robert has been the manager of To
4、ms Landing, the most popular bar in the university area, for the past five years. Jill and Sheila are co-owners of Olympus, a popular downtown night club that has dominated the citys club scene for the past four years.1.1 MissionIts not the lights; its not the liquor; and its not the sound. Its the
5、people!And its the FUN! Successful nightclubs are based on an accurate understanding of the core customers. The mission of the Spot is to create a nightclub environment that satisfies the changing tastes and expectations of our core customers; i.e. college-age women. If the women come, the men will
6、follow. In order to achieve this goal, we must constantly improve our response to the customers entertainment needs.1.2 Keys to Success Provide exceptional service that leaves an impression with our core customers. Consistent entertainment atmosphere and product quality. Managing our internal financ
7、es and cash flow to enable upward capital growth. Strict control of all costs, at all times, without exception.1.3 Objectives Capitalize on excellent location opportunity. Launch the venue with a highly publicized grand opening event in the spring of Year 1. Maintain tight control of costs, operatio
8、ns, and cash flow through diligent management and automated computer control. Maintain food costs below 33% of food revenue. Maintain total beverage costs below 25% of beverage revenue. Exceed $1 million in annual sales by the third year of plan implementation.Company SummaryThe key elements of The
9、Spot are:1. Focus on attracting college-age women. The company will focus on design and musical themes that have mass appeal to college-age women.2. Location. One of the major advantages that the Spot will have over its competition will be its location next to the university campus.3. Exceptional se
10、rvice. In order to reach and maintain a unique image of quality, the Spot will provide attentive and friendly service.2.1 Start-up SummaryThe Spot has three owners, Robert Shaw, Jill Morse, and Sheila Thompson, who will each invest $70,000. Need actual charts?We recommend using LivePlan as the easie
11、st way to create graphs for your own business plan.START-UP FUNDINGStart-up Expenses to Fund $112,500Start-up Assets to Fund $97,500TOTAL FUNDING REQUIRED $210,000AssetsNon-cash Assets from Start-up $20,000Cash Requirements from Start-up $77,500Additional Cash Raised $0Cash Balance on Starting Date
12、$77,500TOTAL ASSETS $97,500Liabilities and CapitalLiabilitiesCurrent Borrowing $0Long-term Liabilities $0Accounts Payable (Outstanding Bills) $0Other Current Liabilities (interest-free) $0TOTAL LIABILITIES $0CapitalPlanned InvestmentRobert Shaw $70,000Jill Morse $70,000Sheila Thompson $70,000Other $
13、0Additional Investment Requirement $0TOTAL PLANNED INVESTMENT $210,000Loss at Start-up (Start-up Expenses) ($112,500)TOTAL CAPITAL $97,500TOTAL CAPITAL AND LIABILITIES $97,500Total Funding $210,000Need real financials?We recommend using LivePlan as the easiest way to create automatic financials for
14、your own business plan.START-UPRequirementsStart-up ExpensesLegal $2,000Stationery etc. $500Consultants $0Insurance $1,000Rent $4,000Research and Development $0Interior Refit $30,000Expensed Equipment $20,000Air Cond. Upgrade $5,000Audio/Lighting $10,000Bar Equipment/Supply $10,000Fees and Permits $
15、7,000Bathroom Upgrades $5,000Initial Marketing $3,000Opening Salaries Deposits $15,000Other $0TOTAL START-UP EXPENSES $112,500Start-up AssetsCash Required $77,500Start-up Inventory $0Other Current Assets $0Long-term Assets $20,000TOTAL ASSETS $97,500Total Requirements $210,0002.2 Company OwnershipTh
16、e Spot has three owners, Robert Shaw, Jill Morse, and Sheila Thompson.Robert Shaw has a BS in business administration from State University. He successfully managed three bars over the past 10 years. He is currently in his fifth year as manager of Toms Landing, the most popular bar in the university area.Jill Morse holds a BA in marketing. She has held a marketing positions with Nike and Sony before starting the Olympus nightclub with S
