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1、湖南第一师范学院外语系课程教案第 1 页课 题 Unit 1 Package Design 授课时数 8 授课类型 Lecture教 学目 的1.To clarify the importance of package in life2.To Try the students ability of observing教 学重 点1. language points and grammatical structures in the text; 2. expressions about appearance of objects, animals or human beings; 3. writ
2、ing: expository writing, giving opinions教 学难 点1. to understand and use concepts related to package designing, labeling, and the design of signage; 2. some complicated sentences and expressions; 3. the summary of the text.主要知识语言点grab, seduce, artifice, motivate, connote, evoke, impact, standout, subl
3、iminal, garish, rub it in, aspire to, deck out, react to, not so much as , have the look of, no wonder, grow into附 记或教学说明教学过程学时分配Periods 1-2Teaching Materials: Part 1 Listening & Speaking Activities Teaching Steps:Step 1 Requirements for the students:1. attendance: dont be late2. exercise: four time
4、s this semester3. class activity: preview and review each lesson; take part in every kind of class activity.The above three points will count in your final score.Step 2 Brainstorming 1) Expressions of size:colossal, miniature, huge, vast, immense, stout, chubby, plump, bulky, roly-poly , titan , mam
5、moth, elephantine, small, diminutive, midget , tiny, teeny weeny 2) Expressions of shapes:crooked, oval, undulating, angular, square, round, rectangle, hooked, humped, pointed, oblong, linear, symmetrical, truncated, bowlegged, snub-nosed, hunchbacked, curved, bulge, five feet long, two feet high an
6、d four 湖南第一师范学院外语系课程教案第 9 页教学过程学时分配feet wide, a space six by ten feet 3) Expressions of material / texture:wood, paper, plastic, fabric, silk, rayon, batik, nylon, wool, onionskin, cotton, tissue, parchment, silky, velvety, smooth, coarse, grainy, gritty, rough4) Prepositional phrases of appearances
7、:like velvet, in yellow, on the crooked path , with plastic, towards obesity , along with a snub-nose 5) Figurative language:(The con-man was) as smooth as silk, (His ego was) colossal, a midget in the land of titans, crooked (smile), serpentine-like (thinking), shaped like an hourglass, (He ate) li
8、ke a horse, (ran) like a cheetahStep 3 Listen to the tape and answer questionsStep 4 Speaking Activity: Discuss and answer questionsPeriods 3-6Teaching Materials: Part 2 Reading Comprehension and Language ActivitiesTeaching Steps:Step 1 Pre-reading ActivitiesStep 2 PresentationPre-reading Task: Disc
9、uss1. Some people claim that the package of a product not only gives customers visual pleasure, but is also part of the commodity, while others insist that it is a sort of waste, even a deception. What is your opinion?2. Do you like things, for example, the soap you buy, packed in a plain package or
10、 a colorful or even a fancy page? And why?New Words and Phrases1. wrap up: vt. to put paper or cloth over something to cover it: e.g. The present was beautifully wrapped in gold paper. (wrap sth in sth)if you wrap your arms, legs, or fingers around something, you use 湖南第一师范学院外语系课程教案第 10 页them to hol
11、d it: e.g. He wrapped his arms around her waist. (wrap sth around sb/sth)2. has the look of a pop art joke: Pop art is a modern art movement that appeared in the US and British inthe late 1950s. It is influenced by television, advertising, comics, etc. Artists in this school used objects of mass-cul
12、ture, such as soup cans, food, machines, or pictures of film stars, as subject matter of their paintings, which were often brightly-colored. Some of the best known pop artists are Jasper Johns in the US and Andy Warhol in the UK.have the look of: looks like; look: the appearance that someone orsomet
13、hing hase.g. Mr. Flynn had a tired, ill look in his eyes.3. rest on/upon sth: 1) to depend on somethinge.g. Success in management ultimately rests on good judgment.2) formal to be based on a particular idea or set of factsc. if your eyes rest on something, you notice it and look at it4. bear up: to
14、stand up to; to support; to show courage or determinationduring a difficult or unpleasant timee.g. How has he been bearing up since the accident?5. the doughnut tower is mostly metaphor not so much a work of art asthe idea of one: The doughnut tower is not good enough for the work of art,just an ide
15、a for a work of popular art. It is symbolic.not so much A as B: rather than; used to say that one description ofsomeone or something is less suitable or correct than anothere.g. The details are not so much wrong as they are incomplete.a work of art: Notice the word work is used as a countable noun m
16、eaninga piece of work, such as an object of artistic creation, a book etc.6. row upon row: many rows of something. Notice other similar idiomaticexpressions in parity structure: cheek to cheek, head to head, face to face,heart to heart, hand in hand, shoulder to shoulder, and side by side.7. what they really do is seduce: Packages and packaging are aimed atcoaxing, enticing people into buying products.湖南第一师范学院外语系课程教案第 11 页seduce: vt. often passive
