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1、The Capital, 原译为“汉城”，现译为“首尔”,The National Flag& Portrait of the People,Korea is one of the most homogeneous countries in the world, racially and linguistically. It has its own culture, language, dress and cuisine, separate and distinct from its neighboring countries. Hard work, filial piety and mode
2、sty are characteristics esteemed by Koreans. They are proud of their traditional culture and their modern economic success. Education is highly valued as the path to status, money and success.,View of Nandaemun South Gate Seoul,南天门,Tower in Seoul,A View of Seoul,World Trade Center Seoul,Women Dresse
3、d in Traditional Folk Costume,Dance of Traditional Guards,Body Language and Non-verbal Communication,Koreans consider it a personal violation to be touched by someone who is not a relative or close friend. Avoid touching, patting or back slapping a Korean.,Direct eye contact between junior and senio
4、r businesspeople should be avoided. This is seen as impolite or even as a challenge.,Do not cross your legs or stretch your legs out straight in front of you. Keep your feet on the floor, never on a desk or chair.,Always pass and receive objects with your right hand (supported by the left hand at th
5、e wrist or forearm) or with two hands.,To beckon someone, extend your arm, palm down, and move your fingers in a scratching motion. Never point with your index finger.,Corporate Culture and Negotiation Style,Koreans expect Westerners to be punctual for social occasions and business meetings. Call if
6、 you will be delayed. However, you may be kept waiting up to a half hour. This is not a sign of disrespect, but reflects the pressure of time on Korean executives.,Professionals meeting for the first time usually exchange business cards. Present your card and receive your colleagues card with both h
7、ands.,Building trust and relationships is vital to establishing a successful business relationship. This requires patience. Koreans prefer to do business with people they know.,The first meeting is to establish trust, so business should not be discussed. Be formal in meetings until the Korean delega
8、tion loosens up.,Negotiations are generally long and require several trips. Be prepared for business meetings to go well beyond business hours.,Koreans generally start negotiations at an unreasonable position and prepare to compromise. Koreans are tough negotiators and admire a firm, persistent nego
9、tiator, but refrain from being too aggressive.,A low, deep bow from Koreans at the end of a meeting indicates a successful meeting. A quick, short parting bow could mean dissatisfaction with meetings. Send a meeting review outlining all discussions and agreements to your Korean counterpart after you
10、 leave Korea. Make several visits during negotiations and after business is established.,Yes is not necessarily “yes.” Koreans avoid saying no. Try to phrase questions in a manner that doesnt require a yes or no answer. Example: Instead of saying Could we sign the agreement by next Friday?” say When
11、 is the earliest date that we could expect to sign this agreement?,Other Useful Hints,Never use words like fellow, guy, this man or that man. This is considered demeaning.,Expect Koreans to ask personal questions. This is viewed as showing a polite interest in your life.,Koreans are not Chinese. The
12、y are distinct from other Asians in food, language and culture.,Deny a compliment. Dont say thank you. It is impolite and shows a lack of humility.,Never expect Koreans to admit to not knowing an answer when questioned. They may give an incorrect answer or an answer they think you would like to hear
13、 to make you feel good or to save face.,Dont talk about Koreans or their customs or culture within earshot of a Korean, even if you are saying good things. Do not talk about politics.,Special Advice for Women,Foreign women may have difficulty doing business in Korea. Although women are becoming more
14、 accepted in the Korean business place, Korean men generally prefer to negotiate with men.,Korean women seldom shake hands. A Western woman can offer her hand to a Korean man, but should not to a Korean woman.,Generally, women wait for Korean men to make the first move.,Foreign businesswomen should always act elegant, refined and very feminine.” Laughing and loud talking are frowned upon.,
