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1、0渡口网络广告联盟监控管理系统摘 要广告一直是各公司介绍产品的有力手段，现在广告市场竞争日益激烈，面对广大的广告市场，渡口网络公司需要对自己的广告的投入是否能够达到预期的效益进行实时的监控以及也能够在广告市场中获得自己的一席之地 提出设计一个广告联盟监控管理系统。该系统能够有效的监控渡口网络公司在各网站所投放广告关注程度，可以让渡口公司合理的分配有限的广告费用，使达到广告的效率最大化，同时该系统还能够吸引其他的公司把自己的产品广告放在平台上，供其他网站主到各大网站用以宣传，而渡口网络公司可以作为中介不仅获得可观的利润，又可以作为一种宣传渡口网络公司本身的一种强有力手段。渡口网络公司以技术领先为
2、理念的一家现代化公司，提示设计出广告联盟监控管理系统，此平台不仅给广告商提供宣传自主产品的机会，同时给网站主提供加盟宣传某广告商产品。本课题将解决目前广告的监控不力和效率低下的问题，同时还要能对公司的所有网络广告进行全面的管理。本系统利用 Browser/Server（浏览器/服务器）结构，采用系统开发技术 Visual Studio 2005 来可实现在线投放广告、查询各种信息及进行管理员在线管理等功能。本系统体现了办公自动化，资源信息化，传输网络化，并减轻了业务人员的工作强度和工作压力，避免了各种人力、财力的浪费。本文的主要内容是详细介绍广告联盟监控管理系统。首先，介绍系统的开发背景；随后
3、进行全面的系统分析，并介绍具体的系统设计原则，重点介绍系统的开发过程，并阐述系统结构、介绍系统应实现的主要功能，简单介绍了本系统在开发中所遇到的关键技术，最后介绍一下系统实施的有关情况。关键词：广告联盟 B/S 结构 ASP.NET 数据库设计 点击欺诈1Ferry Union advertising network monitoring and management system ABSTRACTAdvertising has been the company introduced a powerful tool products, the advertising market compet
4、ition is becoming increasingly fierce, Confronted with the advertising market, Ferry companies need networks of their advertising into whether we can achieve the desired benefits for real-time monitoring and can also in the advertising market had its own place to design an advertisement Union monito
5、ring and management system. The system can be an effective control of the ferry network company put the website advertising concern, Ferry companies can allow a reasonable allocation of limited advertising costs and achieve maximum efficiency in advertising, Meanwhile, this system can also attract o
6、ther companies to integrate their products on advertising platform, for other websites to the main website for the major publicity, while crossing network as an intermediary companies can not only substantial profits, it as a propaganda network ferry company itself as a powerful tool.Ferry network t
7、echnology companies leading to the concept of a modern company, suggesting design advertisements Union Monitoring Management System This platform not only for advertisers to advertise products independently, while the site owners to join a promotional advertising the products. This will resolve the
8、current issue of advertising monitoring ineffective and inefficient. the same time, but also be able to right all the companys comprehensive network of advertising management. The system uses Browser / Server (browser / server) structure, systems development using Visual Studio 2005 technology can b
9、e realized to put online advertising, Inquiries and information manager for online management, and other functions. The system embodies the office automation, 2information technology resources, transmission networks, and the reduction of the operational staff work intensity and the pressure of work
10、to avoid a variety of human, financial waste. The main contents of advertisements Union detailed monitoring and management system. First, the introduction of the system development background; Then conduct a comprehensive analysis and on the specific system design principles, focuses on the developm
11、ent process, and explained the structure, the system should be introduced, the main function, gave a brief review of the development of the system were encountered in key technologies, the final implementation of the system tell us about the situation. Key Words: Advertising Union B / S structure AS
12、P.NET Database Design Click fraud1目 录摘 要 .1ABSTRACT.2第一章 绪论 .31.1 研究背景 .31.2 研究的目标和内容 .31.3 国内研究现状 .41.4 研究的意义 .41.5 系统开发的一般方法 .5第二章 基础知识 .62.1 动态网页技术 .62.2 数据库技术 .72.3 开发工具 .72.3.1 Microsoft Visual Studio 2005.72.3.2 Microsoft SQL 2005.92.3.3 Power Designer.9第三章 系统设计 .103.1 系统设计的任务 .103.2 功能模块结构设计 .103.3 物理结构设计 .123.3.1. B/S 两层模式 .123.3.2. B/S 两层模式的优点 .133.4 数据库设计 .143.4.1. 数据库基本表结构 .143.4.2. 数据库数据传输 .17第四章
