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1、The 100 Rules of Business on the Net 1.Be sensitive to customers with older systems. Offer a text-only option for viewing your site on the splash page. 2.Remember that your customers are paying to be online. Provide fast and easy access to your information and content. Dont abuse their time. 3.Organ
2、ize material logically from the customers point of view. Ideally, the splash page will be main page on a site. Be sure to include clear directions for navigating the site on the main page. 4.Keep in mind that the main page of a site serves a variety of functions. It is a map, a front door, and a mar
3、keting message all in one. 5.Use the splash page to set the tone and personality of the site, but do so selectively. The tone of the Web site should correlate with the personality of the company. 6.If appropriate, include a time and date stamp. It helps to keep the site current. 7.Use Last Modified
4、dates and traffic counters only if you want your customers to know when you last modified your site or how many visitors you have had. 8.When suing icons, particularly those embedded in a graphic design, make sure that they are easy to see and that their function is obvious. Test the design on ten t
5、o twenty users to make sure your customers will understand. 9.Include text versions of all icon links. 10.Avoid offending new users to the Net by using heavily-laced jargon or by adopting a “hipper-than-thou” attitude. 11.Do not use bells and whistles just because you can. As bandwidth increases, th
6、is issue will become less relevant. Until then, heavy use of graphics, video, and audio programs is time-consuming for the user. 12.Disclose compatibility information, such as, “This page is best viewed by Netscape 3.0 and above.” 13.Be sure to include links to the software necessary for a full appr
7、eciation of your site. If you say your site uses RealAudio, then make sure it links to a download for RealAudio. 14.Avoid useless pages that serve no purpose. If a page doesnt show or tell the user something, or provide a service, then your site doesnt need it. 15.Include an e-mail address link wher
8、e appropriate. 16.Include a “Return Home” link on every page. 17.Remember the three-click rule and organize sites logically. The three-click rule states that users will not stay onsite if it takes more than three clicks to access the information they need. 18.Include a FAQ page and an “About the Com
9、pany” profile on your site. Links to this information should be clearly marked on the main page. 19.Make sure the profile contains all relevant information about the company including snail mail address, telephone and fax numbers, and the appropriate contact with title. 20.If your site sponsors real
10、-time chats, have a system for monitoring the chats. This gives the user a sense of security, and it gives you control. 21.If you use bulletin board postings, be sure to keep them updated and interesting. Design topics appropriate to your community, which will foster conversation. 22.If appropriate
11、to your site, use current events to spice up chats and bulletin board discussions. It is the responsibility of the host, not the visitor, to initiate interactive communication. 23.Anticipate the needs of your users. If your site has databases, provide a search engine on site. 24.Annotating lists is
12、a valuable and time-saving service you can offer your customers. The more useful information you can provide, the better the quality of your site. 25.Keep all links live and test periodically. 26.If you are using your site to launch-and-learn your product make sure that you have a product. Users do
13、not expect perfection in beta products, but they do expect the product to be almost fully functional. 27.Use a logical URL. 28.Register with every possible source of traffic. Search engines are the primary pathways to your corporate front door. 29.Run test searches to make sure your site comes up wi
14、th each of the search engines. 30.Think through keywords clearly. Imagine how a customer would look for your service or product if they didnt know your company or Web site name. 31.Shield your site if it is still under construction. Only go live after thoroughly testing with real users. 32.Give the
15、user a reason to stay. Use contests, trivia, and other such promotional tactics to draw a user in. If they have come to access a service, provide it up front. Do not make your customers wade through pages of information, if they have come to use your calculator. 33.Reward users for giving up valuabl
16、e marketing information. For example, offer a company tee shirt for completing a profile. 34.Systemize your response to e-mail requests. An immediate response stating that message has been received assures users that you are on the ball. Also, give the user an indication of how long it will be before they can expect a response. 35.Subtle reminders are unobtrusive. Suggest that a user, “Add this page to your bookmarks.” 36.Encourage other sites, incl
