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1、,Exploring the Global Consumer Tech Industry,Steve KoenigSenior Director, Market ResearchKoenigSteveGo here for slides: CTA.tech/salesandforecasts,You Are Here#CES2017,Retail CE sales tracking at more than 340,000 retail stores in 80 countries.U.S. sell-in (shipments) data for dozens of CE categorie
2、s on a monthly basis.,+,=,Global Consumer Technology Spending Forecasts,Consumer ElectronicsAudio and Video AccessoryHeadphoneUniversal Remote ControlDocking SpeakersBluetooth Pairing Speakers onlyDocking Speakers Excl. Bluetooth Pairing onlyAuto MultimediaCar EntertainmentCar AudioCar SpeakerCar Vi
3、sionFixed Car NavigationPortable Car NavigationHome AudioAudio Home SystemHome Theatre SystemMusic SystemHi-Fi Single ElementLoud SpeakerHi-Fi LoudspeakerSoundbar Speaker,Product Categories,Home VideoHome DVD Player and RecorderHome DVD PlayerHome DVD RecorderHome HD DVD+ Blu RayPersonal AudioPortab
4、le Media PlayerRadio DevicesClock RadioPortable RadioRadio BoomboxE-ReaderRecording MediaMemory CardOther Recording MediaCD RDVD RUSB Memory,Consumer ElectronicsTVLCD TV3D LCD/LED TVLED TV,Smart LCD/LED TVCRT TVPlasma TV3D Plasma TVSmart Plasma TVTV Set-Top BoxVideogame Console,Product Categories,IT
5、MonitorOther PC PeripheralsExternal HDD,Keying Device (Keyboard)PC SpeakerPointing Device (Mouse),PC,Desk PCAll-in-One PCDesk PC (ex AIO)Mobile PCNetbook PCNotebook PCComputing TabletMedia TabletPrintingPrinterPrinter Cartridge,PhotoDigital CamcorderAction CameraDigital Camcorder ex-Action CameraDig
6、ital Still PhotographyDigital Still CameraCompact CameraCompact System Camera (Mirrorless)DSLR CameraInterchangeable Lens,Product Categories,TelecomMobile HandsetsMobile PhoneSmartPhoneOther TelecomHeadsetHeadset ex-Mobile StereoMobile Stereo HeadsetLine PhoneFixed Line PhoneMobile Line PhoneWearabl
7、esHealth & Fitness TrackerSmart EyewearSmartwatchWrist Sport ComputerLocatorConnected WatchHearables,Analysis Considerations: Geographical, Financial,DevelopedNorth AmericaWestern EuropeDeveloped APAC,EmergingCentral /Eastern EuropeLatin AmericaEmerging APACMiddle East/ AfricaExchange Rates (FX)Sale
8、s TaxTech Subsidies,0.81,0.96,6.94,118.50,1.34,#CES2017,CES.tech,LAS VEGAS NV,JANUARY 5毡， 2017,ConsumerTechnology1 M阳.a.lon,2016: The Year of the Unexpected,h,Global Economic Picture,6%,6%,13%,12%,17%,18%,19%,21%,22%,22%,8%,8%,8%,7%,7%,7%,8%,8%,8%,8%,7%,7%,24%,24%,25%,27%,27%,27%,23%,23%,24%,22%,22%
9、,21%,2012,2013,GDP* distribution by Region - USD,C&E Europe/CIS,Developed Asia,Emerging Asia,Latin America,Middle East & Africa,North America,Western Europe,* Source: IMF, OCT 2016,Wo rld GDP2016 = 3.1%2017 = 3.4%,2017 Global Economy:,Realignments, Long-Term Trends, New ShocksUncertainty underscores
10、 outlookBrexit, trade risks and TrumpSome firming of commodities pricingSentiment toward emerging markets improving Asia looking strongAdvanced economies wrestle with new political landscapeUSA, UK, Korea, BrazilChina: consumer spending strong, capital spending weak,Technologys Magnificent Seven,Sha
11、re: Total:,Global,Source: GfK/CTA Digital World,Consumer Technology Assocation,#CES2017,CES.tech,LASVEGAS，NV,JANUARY 5-8，2017,h,Technologys (New) Magnificent Seven,2017 = 81%754 billion USD,Share: Total:,Global,Mobility Makes the World Go Round,25%,23%,23%,21%,19%,18%,38%,35%,34%,31%,29%,29%,4%,4%,3
12、%,3%,2%,2%,33%,38%,40%,46%,50%,51%,2012,2013,2014,2015,2016fcst,2017fcst,Global Digital World Values (USD) share by Category,Smartphones 47%,Consumer Technology AsScx.ldl lon,#CES2017,CES，tech,lASVEGAS，NV,JANUARY 5-8，2017,Smartphones: Super Massive,61,38,24,14,11,9,260,352,379,401,4316%,432,32117%,2
13、1%,3%,3%,0%,-10%,-5%,0%,5%,10%,15%,20%,25%,0,Standard50,100,150,200,250,300,350,400,450,2012,2013,2014,2015,2016fcst,2017fcst,Global Mobile Values (USD bn),390,402,416,442,441,Smartphones,Phones,Global Handset Volumes Steady,920,735,594,-427%6,421,370,673,1,004,1,231,1,320,1,399,1,444,8%,9%,5%,1%,0%
14、,-10%,-5%,0%,5%,10%,15%,20%,25%,0,200,400,600,800,1,000,1,200,1,400,1,600,1,800,2012,2013,2014,2015,2016fcst,2017fcst,(Units in Millions)Mobile PhoneSmartPhoney/y Mobile,1,742,1,825,1,7961,8191,814,1,597,Smartphones Value Share by Region (USD),Developed Asia 10%Latin America 7%C&E Europe/CIS 4%,North America 18%,Emerging Asia 39%,Middle East & Africa 10%,Western Europe 12%,Developed 40%,Emerging 60%,2011 2012 2013 2014 2015 2016 2017,Think Globally, Connect Mobilly,Global Tech Device Sales Revenue,51%,Other Device Categories,Smartphones and Tablets,63%,2017 Tech Spending,
