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1、abstract the soul is current spending to negotiate the staffs import and export paintings, language of an j is used to apply to Chinese - Due to difference was spending in language and its social issues of soul, hire those knowledgeable programmers certain characteristics of the two * itself back.Fr
2、om the Angle of intercultural communication, this paper analyses the characteristics of business English majors, thus wasting energy to achieve the purpose of cross-cultural communication in business English is a branch of the English language, is the international business activities for a special
3、system of professional services of English for special purposes. It is based on the basic English grammar and vocabulary, syntax structure, but also has its unique linguistic phenomenon and content. This is the common features of English language, and has its own characteristics. In international tr
4、ade increasingly competitive today, business English is a widely used. In the language of business English for its artistic pursuit of the goal, but with clear logical thinking ability, organization, the accuracy and the structureof the service closely. From the Angle of cross-cultural communication
5、 in cross-cultural communication and judgment of the three principles - the cooperative principle and politeness principle, principle of business English.Intercultural communication, A linguist in glen rice of (m), p. g. h. In 1967: people always talk, the exchange with a common desire , so people c
6、an understand each other in verbal communication with abide by cooperation with some principles to achieve the dream. Grices cooperative principle of cooperation (including cooperation or) four kinds: QUANTITYMAXIM standard (provide), and shall not be more than satisfy need material qualitative inde
7、xes (QUALITYMAXIM), that you say is true, not false, said self-knowledge is lack of sufficient evidence, dont say, REVELANTMAXIM standard (say) that is linked together, MANNERMAXIM standard (way), this is concise, clear, avoid cover to avoid ambiguity. 但在实际言语交际中, 人们都不遵守合作原则,甚至故意违反合作原则、表达特别的意义, 一些学者提
8、出的“礼貌原则(polite - NESS 飞到 “合作”的完美”的原则 ,以帮助“会话含意理论”,这些问题的答案,GEOFFEY(英国学者水蛭)(1983), 格伦大米 ,虽然可以解释这个合作原则与之间的联系,公义,但并不能完全解释为什么人们保持与违反合作原则的语言现象。只要跟着合作原则的真正价值和意义,逻辑的命题, 所以,传统从社会心理学的角度出发 ,提出了他的对话交流合作原则、礼貌原则来弥补不足。礼貌原则包括六次。这个原则和时代的意义,可以解释言内的关系,可以补充和保存义格赖斯合作原则。适当的标准(TACTMAXIM):减少有害的表达别人的观点,让别人尽量少受苦, 试图使人有更大的效益,
9、 慷慨的 GENEROSITYMAXIM 标准(),试图使自己, 获利越少,让自己遭受尽可能地,识别准则:(ApprobationMaxim 贬低别人):尽量少,尽可能多的赞美别人, 谦虚。(ModestyMaxim): 减少尽可能多的赞美你、贬低自己,一贯标准:(AgreementMaxim): 减少双方的分歧 ,双方同意增加,SympathyMaxim 同情的准则:(包括): 减少: 试图增加的同情。Second, the principle of cooperation and business English communication and business letters, as
10、 an example, this paper expounds the business English communication should follow the principle of glen rice cooperation. A good faith should follow the principle of cooperation in four aspects. Business efficiency,time is money, efficiency is, therefore, must hold a letter information must satisfy
11、peoples needs, but also cannot exceed people need information contents, namely the quantity, must observe the rules is complete, clear and specific concise must be completed. The contents of the letter accurately and letters must be true, measuring, dont say false words, exaggerated, but lack of evi
12、dence, namely business letters must follow the communication standards. The essence of the relation of the standard is limited investment is the most effective output. As is known to all, fundamental purpose of business is pursuing economic benefits maximization - with minimal investment the maximum
13、 output. In order to show the target, businessmen and want to establish good social relationships to improve work efficiency, and the related standard, so, want to become their daily oral communication consciously choose to pragmatic rules. Naturally, in order to achieve the best effect of language
14、communication, communication, and should be avoided to ambiguity, expression, the organization shall abide by word clear rules of conversation.Third, the politeness principle and business English under the communication from several aspects, this paper will discuss the pragmatic politeness principle
15、s apply to business English. 1 proper standards of international trade, how to grasp the proper standard is very important. Use appropriate language and social factors must be considered. 2, modesty and generosity of criteria: these guidelines reflected in business English is to use attitude attitud
16、e, they seldom use ( self (attitude, especially business transactions. Business English letter, especially the news spread newsmessage - sales letters (can) and other letters) often hold attitude in English, and often called attitude , the perspective-taking, from other interests, and respect, considerate, bless each other, make each other interests, fully embodies the politeness principle. Many westerners extremely toregard writing attitude problems, therefore, in writ
