《For the vocational colleges marketing strategy 4P strategy analysis（为高职院校营销策略4 p策略分析）》由会员分享，可在线阅读，更多相关《For the vocational colleges marketing strategy 4P strategy analysis（为高职院校营销策略4 p策略分析）（15页珍藏版）》请在金锄头文库上搜索。
1、1For the vocational colleges marketing strategy 4P strategy analysisAbstract papers according to the nature of the marketing activities and procedures, Qingdao Vocational and Technical College, for example, vocational colleges marketing strategies and 4P strategy was discussed. SWOT analysis of Qing
2、dao Vocational and Technical College, on this basis on market positioning from the product, price, distribution, promotion four aspects of Qingdao Vocational and Technical College, as well as vocational colleges provide countermeasures. Paper Keywords vocational colleges, marketing strategy, 4P stra
3、tegy, SWOT analysis Vocational education marketing concept, a market center “Social Priority” Higher Vocational Education management activities is seen as a continuous process to meet the market demand, that meet production, construction, management, service first starting line needs, by providing v
4、aluable higher technology applied expertise or service to meet the social demand 2occupational talents to achieve the schools own survival and development goals, and to promote economic and social development of vocational colleges in marketing activities should first Investigation of the needs and
5、desires of its customers. thus identifying market opportunities, and then to determine the target market and market positioning. then through some of the marketing mix, and finally to the customers needs and aspirations of the target can be achieved. According to the nature of marketing activities a
6、nd procedures, Qingdao Vocational and Technical College, for example, the marketing strategy of vocational colleges and 4P strategy preliminary discussion. Use marketing strategic positioning direction of the development of vocational colleges and give priority to the development of professional Mar
7、keting of vocational colleges should pay attention to the demand from the job market to make strategic decisions in a careful and detailed market research, market 3segmentation, target market selection and market position based on the formulation of marketing mix strategy. (A vocational colleges sho
8、uld segment the market, to build their own target market Social demand for higher vocational talents are different, schools can proceed from their own school conditions, different segments of market segmentation, choose to serve their target market. Vocational colleges according to their own school
9、history precipitation and resources, the SWOT analysis (strengths, weaknesses, opportunities and threats based on the analysis of its prominent features, and social needs of different specifications, quantity, category higher vocational talents selected most attractive whom provide the most effectiv
10、e service segments as a target market, design and develop training program to meet the needs of the target market, and to develop appropriate marketing strategies combination. Qingdao Vocational and Technical College, the following SWOT analysis: 1, internal strengths 4(strength geographical advanta
11、ge: College is located in economically developed areas, coastal cities - Qingdao, Shandong Qingdao, a beautiful environment, climate and moist mountain and sea, scenic. Qingdao has like Haier, Hisense, Tsingtao many international and domestic first-line brand enterprise. Qingdao or identified by the
12、 State Higher Vocational Education Development comprehensive reform of the city. Institute located in Qingdao Development Zone bonded port area, as well as many world-renowned enterprises the unique geographical development of the Institute provides excellent social culture and economic base not onl
13、y attract the majority of students come to school, more likely to recruit talented people to join the Academy, also provides convenient conditions for school-enterprise cooperation. brand advantage: The college has become the backbone Exemplary Vocational and Technical College of Shandong Province,
14、the first “Chinas vocational education Outstanding Principal” get the institutions, 5the national vocational education advanced unit, the first national demonstration vocational colleges. Training for regional economic development and transport a lot of talent, won the recognition of the employer an
15、d the public has a certain reputation in the local. Training Base advantage: College CNC training base has a national vocational education and practical training base of the national vocational education electrical electronics and automation technology training base, Qingdao Vocational education tra
16、ining base. Secondary colleges such as beer house, T-Garden compartments cafe features practical training base. In addition, the college has been built in the well-known enterprises such as Haier, Aucma, Shangri-La off-campus training teaching base 110 advantages in human resources: College is in the original Qingdao Education College, Qingdao workers on the basis of combined development to school for over 60 years of the Vocational school history .99 h
