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1、1For ideological and political work in the Internet Age Vocational innovationAbstract: as a platform for information dissemination on the Internet, mobile communications environment is the formation of ideological and political work as the main means for communication of information, persuasion and
2、education, vocational colleges, faced with opportunities and challenges. Vocational Institute from the analysis of network conditions information environment of the school to start, combined with the characteristics of the network information environment and the reality of the ideological and politi
3、cal work in higher vocational colleges, innovative ideas and ways of the Internet age vocational colleges ideological and political work. Paper Keywords: Internet, vocational colleges; ideological and political work, innovation Internet technology rapid development of the world into the information
4、age. As an information platform, the Internet is considered to be the rise of media following the press, 2radio and television, the biggest feature in all types of media compatibility. Traditional media and network integration, formed a strong platform for the dissemination of multimedia, such as Pe
5、oples Daily, CCTV, Zhongguang Wang, Xinhua, etc., combined with the continuous development of communication technologies and networks, emerging media, such as the BBS forums, microblogging, QQ , MSN, flying letters, and so on. the continuous expansion of the Internet as a platform various forms of m
6、edia, learning in peoples daily life, work had a profound impact in colleges and universities to the Internet, mobile communications The platform of the new broadcasting environment is taking shape, the ideological and political work as the main means of information communication, persuasion and edu
7、cation, vocational colleges, it faces both opportunities and challenges of the situation. from vocational colleges in the analysis of network conditions information environment, combining the characteristics of the network information environment and vocational colleges, the status of the ideologica
8、l and political work, innovative ideas and methods of ideological and political 3work of network era of vocational colleges. Information environment is characterized by an Internet era, vocational colleges (A network as a platform for new media information environment is taking shape. According to t
9、he statistical report of the China Internet Network Information Center of Chinese netizens reached 485 million as of the end of June 2011, coverage reached 36.2%, in which groups of students in the overall Internet users accounted for 29.9%, much higher than other professions which college students
10、are more students the main users of the Internet for the development and application of new media technologies to provide a broad stage, video-on-demand, online music, instant messaging technology, network Animation, microblogging, the Internet encyclopedia, and other media forms continue to emerge,
11、 with each passing day, to attract more students from the traditional media such as newspapers, radio, television and books to the computer next to the media contact investigation in a Henan Province, up to 74.4 % of the students contact with the network as their most media, the average time 4spent
12、online more than 20 hours / week, followed by TV, books and newspapers can be said that has been formed in vocational colleges on campus to the Internet and other media-based information environment. Timeliness of the (two new media, interactive means of communication strongly attract college studen
13、ts. According to the principle of communication, “a quid pro quo QA / strenuous level = selection probability on the network information, the knowledge structure is diverse and convenient means of a variety of retrieval fast, the guarantee of reward has been fully recognized; exertion, the opening o
14、f the mobile Internet has made the Internet more and more convenient. As of the end of June 2011, Chinas Internet users use the mobile Internet reach 318 million, 65.5% in the proportion of overall Internet users in the author-conducted survey of college students in Henan media exposure also showed
15、that college students use the mobile Internet has reached 91.2%. With mobile means of communication, students in the campus to maintain network media contacts anytime, anywhere. the 5interactive features of the network is another important reason students choose the online medium on the network, stu
16、dents can not only very convenient to accept the information from all sides, but more importantly is that they can feedback their views to the disseminator of information, according to their interests, viewpoints acquisition saw and heard, and publish the information collected through microblogging, forums, communications software, which led to the concern of the majority of Internet users. (Three less ability to identify to become college students access to informatio
