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1、1After 90 correct understandingToday, after 80 thirty, 90 has entered the workplace, to become the backbone of the young consumer group. Brands more attention to this part of the crowd behind the huge potential market, but confusing to them with 70, 80, after the different Born in the Internet era,
2、the explosive growth of technology has long been accustomed to them, but also easy to be hard-wide impress you? traditional media on whether they are still valid? mastered the channel to grasp winning opportunities do? . right after 90, you have a correct understanding, do you really understand them
3、, know the necessary? Intergenerational Symbol: plastered label generation With 90 college campuses and even walked into the community, the public and the media for them to affix themselves bored, provocative, rebellious and even decadent label, while the most common label, is probably do not fly wa
4、s. A famous satin exacerbated emotional colors of this label: If the boss says overtime, overtime after 70 will silently, asking for a raise after 80, and 90 after smartly resign. While some advocate 2Do not symbolic 90, but we must admit irrefutably, as the new younger generation, 90 has 70, 80 do
5、not have the features. Market research firm SINOTRUST after 90 survey: 90 is basically a 4-2-1 family structure spire, generally by family pet, relatively affluent material life. Their values is different Their strong sense of substance that affluence is the bottom line of the future life, beyond th
6、e age of reality and pragmatic. Additionally, 90 personality stronger, more independent and have a strong sense of rebellion, dare to question authority, strongly with the public performance different personalities. It is also why they pursue innovation, trends and exclusive, happy to enjoy the fast
7、-paced life, like high concentrations, fast-paced ultimate experience. their quality of life and have more individualized pursuit. Media Contact: mobile social-oriented generation As an Internet aboriginal, 90 from the sensible beginning, together with the network grow. CNNIC2011 released shows that
8、 Chinas Internet penetration rate reached 36.2%, while CMI The survey showed that students in the schools Internet 3penetration rate of 100%. they unfold on the network both entertainment and information exchange, but also using the Internet to provide vast amounts of information from around the wor
9、ld for the purchase decision-making. broader perspective, more advanced mind, more avant-garde lifestyle, more diversified channels for receiving information, so that the brand after 90 demanding. Social networking is the most commonly used after 90 network services, they become increasingly depende
10、nt smartphones, mobile Internet use has become a habit for them, completely unaware that their actions are in the Internet. Interestingly, everyone in the on these social networking sites when using different terminals, publish different information out of self-display is also very different persona
11、lity. Consumer attitudes: Money to spend both generation There are too many statistics and forecast figures show the 90 strong consumer force: 42.4% of the 90 had at least one experience in online shopping, online shopping 90 than non-net purchases after 90 months spending more, after 90 consumer te
12、ntacles longer satisfied in FMCG spin, 90 and became the cars emerging consumer power, China 4is likely to surpass Japan to become the worlds largest consumer of luxury goods, and 90 luxury consumption in China will become the main force . In fact, 90 After more than ever a person has more intergene
13、rational consumption of resources, according to Hurun statistics, after 60 Chinese entrepreneurs have a wealth of 39.21%, and 90 after the parents of this generation is that Chinas one-child system Let 90 after spending decisions in the family and even have a veto. But this year, this situation will
14、 be officially changed. True sense of the first batch of 90 students gradually out of the ivory tower and into the workplace, which means that they are about the economic backing from the parents, and gradually become a new labor and the main consumer markets . In addition, 90 ahead of consumption,
15、while good, showing more than 70, 80, after more mature financial management capability: they will be very adept to bargain with the boss, singing, eating, often spending hours looking for a discount, style popular domestic mobile phone they Like love, not the parents give pocket money to spend one-time, 40% of which will often used for daily consumption, while the remaining 60% save 5down to buy a favorite bulky. 90 Consumer although you can spend big bucks But quite sane.
