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1、1Actual combat: do a good job of straightforward weight to do soBig promotion period, now the train to how to play? Straight train account has been unable to do, how to deal with? Now the deduction is too high, is there a good way to do the account weight? Now, are a vicious cycle, the account weigh
2、t is low, can not get to show, only a high price, click to spend high, this is a pit! Burn a lot of money, the account did not get up! I hope I can share this content, spend money to learn is also worthy of sharpening firewood workers, adjust the good, save money, but also enough, after all, is once
3、 and for all the operating skills! Since there are more friends to find a ghost sword, I will share a hair, so that friends look at how the operation of the ghost sword is the weight of the train! Look at a map, you know, why should we pay attention to the weight of the train account! 2Average click
4、 cost, so high What type, mens class Mody, or what competition is a big product, local tyrant can be so burn! Tate can find me, lets talk about business! And then his home to do is the home products, selling summer sofa cushion. Look at the data, together to the store to diagnose it. PC-side quality
5、 score seventy-eighty-eight, wireless score looks good ah PC-side basically did not put, but out of a very low price, mobile side ranked burning front, comprehensive view of the first three in the move Look at the offer. Four or five of the level of the high bid. The result is not to show much, dedu
6、ctive very touching. Although it seems good to click, but the cost of drainage is too high. The daily necessities of the profits are not much, with the same price competition. So burn down, not ordinary people, you can continue to engage in. Look at a case of operation, you can directly understand t
7、he importance of the weight of the account. Data on a lip balm product: 3Quality score of 10 points, put the location, hot words placed in the first place or move the first three appear. But look at the price, the bid is only a few cents, you can get a good show. Such a stable weight to get enough e
8、xposure at low prices, at the same time, click-through rate, conversion rate can be guaranteed! Comprehensive analysis, two accounts, are 10 points word, put the location are both front. One to bid four or five, in order to get a small amount of show, another account only a few cents, you can get a
9、good show. Why the bid gap is so big, there is a big gap between the show. The two categories of peer competition is not small, make-up baby more competitive. The same is 10 points keywords, we must consider the weight problem. Here to tell you a point, you know, in the operation through the traffic
10、, the quality of the score is a direct expression of weight. However, the keywords quality score is 10-, the same 10+. The same is 10 points keywords, but the weight difference is 10-, meaning that the actual score of less 4than 10 points. Often concerned about the account quality score changes in t
11、he business must have encountered. The keyword has been shown to be 10 points, but the point of the key when the show is 9 points. And 10 +, it is better to understand, showing 10 points, but the actual score is higher than 10 points. There is such a distinction, is to put the business in the busine
12、ss when the train. To avoid multiple businesses choose the same keywords, the same match, the same bid, the quality score is the same. All the same, how to show, we must join the other reference weight! Thinking through the direct flow through the train, the premise is to open the traffic gate befor
13、e the weight, stability, weight, in order to gain the most! Remember the train, not the burn tool, but the drainage tool! Do not mistake the firecrackers, you think through the train through the drainage, thinking to hand hand flow (weight can not bring up, only burn money) before the first to get t
14、he most important issues. Not learn to go, would like to run quickly, will be exhausted their own. All kinds of problems emerge in an endless stream, you 5do not know how to engage in the end! Well, since it is a very important question to see how this is coming out. The rest of the ink, I will focu
15、s on you, how to optimize the weight, so that you will not lose at the starting line! Do a good job of weight, go straight to optimize every step! The key points, keywords, click-through rate, and conversion rate that affect the weight of the train will have an impact on the weight of the through tr
16、ain operation. So the operation of the time, the account of each optimization point, can not be ignored. Have to operate the overall field of vision, rather than just staring at one aspect, life change. Get, and not necessarily the result of your efforts. The direction of the wrong, effort in vain, in the promotion, operation of the shop, this is the truth! Optimize the weight, that is, in the optimization of keywords, the primary nature of t
