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1、 Revised as of 23 November 2020HND大综合案例The Early YearsDiamond communications was established in 1971 as a wholly owned subsidiary of the post office, then a public corporation. The company was originally called UK CarCom and control passed from the Post Office to the then state owned British Telecom
2、. At this time the head office for UK CarCom were relocated to Edinburgh. In 1984 the UK government sold a majority stake in British Telecom, and sold the whole of UK CarCom. A controlling share in UK CarCom was purchased by a consortium of London based venture capitalists, with the remaining shares
3、 being placed with the main banks and small investors. The new owners had seen the opportunities that were opening up as a result of the deregulation of telecommunication markets. Deregulation involved the removal of many government rules and regulations and the encouragement of competition in the m
4、arket, a process that was to be enthusiastically adopted by many countries. Under British Telecom, UK CarCom had specialized in developing car phone technology. And prior to the sale had started to research and develop mobile phone and network technologies the company with its new owners was well pl
5、aced to take advantage of the rapidly changing and developing telecommunications markets. 钻石通信?成立于1971年,作为一家全资附属公司的邮局,然后一家公众公司。该公司最初称为英国CarCom和控制从邮局传递到当时国有的英国电信。此时头部英国CarCom办公室迁往爱丁堡。在1984年,英国政府出售英国电信公司的多数股权,并整个销售英国CarCom的。份额的控制在英国CarCom的购买由总部设在伦敦的风险投资家组成的财团,与主要银行和中小投资者,其余股份被放置。新的业主看到了商机,开放电信市场解除管制的结
6、果。放松管制涉及去除许多政府规章和鼓励竞争的市场,是一个过程,要满腔热情地被许多国家采纳。根据英国电信,英国CarCom专业车载电话技术开发。在出售前已经开始研究和开发手机和网络技术公司与新业主很好地利用迅速变化和发展的电信市场。British Telecom had allowed UK CarCom to operate under a number of names in different European countries, where they worked in partnership on small projects with the then mainly state o
7、wned telecommunications firms. In 1985 the new owners decided to end this fragmented brand approach and at the same time decided that the name UK CarCom was no longer appropriate. They adopted a single name that could be used on the international stage, and rebranded the firm Diamond Telecommunicati
8、ons Plc.英国电信已经允许英国CarCom的一些名字在不同的欧洲国家,在那里他们与主要国有电信公司曾在小型项目合作下运作。 1985年,新业主决定结束这种分散的品牌战略,并在同一时间决定该名英国CarCom不再适合。他们通过一个单一的,可用于在国际舞台上,并更名公司钻石电讯有限公司的名称。The Dawn of the Mobile EraThroughout the remainder of the 1980s Diamond strengthened its links with state telecoms firms across Europe. A major breakthr
9、ough came in 1985 with a contract to help maintain and expand the worlds first cellular telephone network operated by the Nordic Mobile Telephone (NMT) service. The network operated across several Nordic countries and was the first to allow customers the use of their mobile phones in any location (i
10、nternational roaming) regardless of which country they were in. the NMT network proved a catalyst and cellular networks rapidly began to develop across Europe and the developed world.纵观20世纪80年代剩下的钻石加强其与国有电信公司在整个欧洲。一个主要的突破是在1985年的合同,以帮助保持和扩大了世界上第一个蜂窝电话网络由北欧移动电话(NMT)服务经营。网络在几个北欧国家,是第一个允许客户使用他们的手机在任何地点
11、(国际漫游),无论哪个国家,他们证明NMT网络的催化剂和蜂窝网络迅速开始在整个欧洲发展和发达国家。Diamond first commercially launched their hand-held mobile phones in 1986 and although they were heavy, bulky and difficult to use, their launch and subsequent success represented a significant step for the company. Their first hand-held phones were p
12、riced at about $4000 because of the high research and development costs and the need for highly specialized production facilities. Whilst the prices were high they were comparable with those of Motorola, and their early entry into the market gave them an advantage over later entrants.钻石第一款商用在1986年推出
13、自己的手持式移动电话,虽然他们重,体积大,很难使用,其发射和随后的成功代表为公司的一个重大步骤。他们的第一台手持式手机售价在4000元左右,因为较高的研究和开发成本,并需要高度专业化的生产设施。虽然价格高,他们与摩托罗拉相比,其早期进入市场给了他们一个后来者的优势。The Global System for Mobile communications (GSM) was adopted in 1987 as the European standard. This allowed for high-quality voice calls, the ability for customers to
14、 use their phones across international boundaries, and text messaging, thus laying the foundations for a worldwide boom in mobile phone use.移动通信全球系统(GSM)于1987年通过的欧洲标准。这使得高品质的语音通话,能够为客户跨越国际边界,短信,从而使用他们的手机在手机使用一个世界性的热潮奠定了基础。In the late 1980s and throughout the 90s further deregulation of the telecommu
15、nications markets enabled Diamond to capitalize on a number of opportunities. The company continued to work closely with several of the former state telecoms firms in developing and operating mobile networks, further cementing its position as an influential player in the telecommunications market. D
16、iamonds main focus has remained in Europe, but they have ventured into the North and South American, and Asian marketplaces. The recent opening-up of the Chinese market is currently providing Diamond with opportunities for further expansion both in the provision of networks and in sales of mobile devices. This expansion has, and will continue to require substantial investment. In 1998 the owners sought fresh capita