360 Degree Assessment – Marketing Department状况的网络调研

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1、360 Degree Assessment Marketing Department状况的网络调研为了帮助改善工作流程和合理职能架构,进一步提高公司各部门的工作效率,我们正在进行一项针对部门工作表现的360度调研,本次被测评部门是自2019年重组后您所在的市场部,测评主要针对该部门过去一年的整体表现。 请您于2020年9月15日前提交问卷。本问卷实行完全匿名方式,所有数据只用于统计分析,请放心填写,您的建议将能帮助您所在部门做出合理改进以及未来为公司做出更大贡献,谢谢您的帮助。 To further improve our work efficiency and rationalize the

2、 workflow, we are conducting 360 degree assessment on department level. The department to be assessed today is Marketing Department restructured since 2019, the feedback will be about the department performance in the past 12 months. Please submit your questionnaire before Sept. 15, 2020. The assess

3、ment is fully anonymous to allow you to provide your authentic feedback without concerns. All the feedback will only be used for analysis purpose, your feedback is highly appreciated and thanks for your contribution to the program. 感谢您能抽出几分钟时间来参加本次答题,现在我们就马上开始吧! Q1. 您的收入()(单选题) Q2. 您的最高学历(含目前在读)是?(单

4、选题) Q3. 5) 你对市场部的工作最满意的是什么? (最多五项) What are the main satisfactions you get from Marketing department? (up to 5 items)(多选题) 对公司业务有很好的理解 Sound understanding on company business 有很好的新兴市场思维和策略 Solid and updated market knowledge & strategy 对供应商和买家市场都有很好的了解 Deep understanding on needs from supplier and bu

5、yer 创造力强 Creative 随时都可依赖 Reliable 专业 Professional 客户导向 Client/Customer oriented 合作性高 Cooperative 团队文化/氛围好 Good team culture/morale 是很好的建议提供者 Helpful adviser 是很好的问题解决者 Good problem solver 其他(请注明)Others(Please specify) Q4. 2) 你了解市场部目前整体负责的工作职责是什么吗?请说明你了解的部分。 Do you have a clear understanding about the

6、 current main responsibility of Marketing department? Please specify the parts you understand.(单选题) 是 Yes 否 No 只了解以下一部分,我了解的是: Yes but just part of it as below,What I know about is: Q5. 3) 你了解市场部目前的整体架构、各职能团队具体的职责分配、以及每个职能团队的负责人是谁吗? Are you familiar with the organization structure of Marketing depar

7、tment, the responsibilities of the respective function teams and each function team leaders?(单选题) 是 Yes 否 No 只了解以下一部分,我了解的是: Yes but just part of it as below, What I know about is: Q6. 4) 你认为市场部各职能团队负责人都是合适/正确的人选吗? In your opinion, are the function team leaders in Marketing department suitable for t

8、heir roles?(单选题) 是 Yes 否 No 有一部分是 Yes but just part of them Q7. 1) 你的工作属于市场部的哪一个职能团队? Which function team in Marketing department you are working for?(单选题) Content & Creative Marketing Planning & Insights Digital Marketing & Operations PR, Brand & Communications GSOL Marketing Show Operations & Onsi

9、te HT Marketing Program Event Marketing HT Marketing Program Special Buyers/Affiliates/VIP 不太清楚 Not sure 其他(请注明)Others(Please specify) Q8. 6) 你认为市场部目前工作最大的不足/问题是什么?(最多五项) What do you see the major problems in Marketing department? (up to 5 items)(多选题) 对公司业务没有很好的理解 No understanding on company busines

10、s 工作专业性不够 Cannot produce professional output 部门职责分工不清 Undefined department structure and responsibility distribution 不承担责任 Irresponsible 工作效率低 Low efficiency 响应速度慢 Slow response and reaction 部门政治 Department politics 部门内部沟通不畅 Poor internal communication 与其他部门合作差 Poor cooperation with other department

11、s 其他(请注明)Others(Please specify) Q9. 7) 你认为是什么原因导致了市场部目前出现的问题?(最多五项) What do you think are the reasons caused the problems in Marketing department? (up to 5 items)(多选题) 部门员工不懂专业 Department staff insufficient professional knowledge/ability 部门员工对供应商/买家及其所在市场缺乏了解 Department staffs are far away from the

12、market 部门职能定位不清晰 Disorganized function responsibility 部门架构不合理 Irrational department structure 部门人手不足 Insufficient manpower 工作流程复杂/不合理 Complicated/unreasonable workflow 缺乏领导力 Lack of leadership 缺乏责任意识 Low sense of responsibility 缺乏合作精神 Low level of cooperation spirit 缺乏合适的人才 Lack of suitable expertis

13、e 其他(请注明)Others(Please specify) Q10. 8) 你认为市场部在公司承担的角色应该是什么? In your opinion, what kind of role Marketing department should take in the company?(填空题) Q11. 9) 你对市场部工作的综合表现评价是什么? In your opinion, how do you rate the performance of Marketing department?(单选题) 非常满意(5分)Very satisfied (score 5) 满意(4分)Satis

14、fied (score 4) 一般(3分)Average (score 3) 不太满意(2分)Dissatisfied (score 2) 非常不满意(1分)Very Dissatisfied (score 1) Q12. 10) 你希望市场部主要做出哪些变化/改进?(最多三项) In your opinion, what changes/improvement you hope to see in Marketing department? (up to 3 items)(多选题) 架构重组 Restructure the department 替换为合适的人才 Replace some r

15、oles with suitable expertise 增加人手 Increase the headcounts 为相关工作人员提供培训 Provide necessary trainings to the staffs 建立定期与其他部门沟通的制度 Build up regular communication pattern with other departments 更新/调整工作流程 Improve/adjust the internal workflow 不需要做任何变化 No need to make any changes 其他(请注明)Others(Please specify) Q13. 11) 你希望哪些部门能给予你 / 市场部提供更多支持,主要是哪些方面? What kind of support do you think you or your department is needed from the other departments?(填空题) Q14. 12) 你对自己在市场部工作的满意度是什么? How do you rate your satisfaction on your job in Marketing depar

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