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1、 四川省绵阳市2021高考英语一轮阅读理解精选汇编之七一、阅读理解(共4题)1.Waterrunsdownhillfrommountaintopstostreamstoriverstooceans.Butdownhillisnttheonlywaythatwatermoves.Anewstudymeasureshowwatertravelsfromcountrytocountryforhumanconsumption.Thisflowisntthetypeweusuallythinkabout.Thesescientistslookedatthewaterusedtogrowandmaketh
2、eproductswhichgetshippedfromnationtonationasimportsorexports.Theycallthisaflowof“virtualwater(虚拟水)”.Wetypicallythinkaboutwaterastheliquidthatflowsfromatap.However,92ofthewaterusedbypeoplegoesintogrowingcrops,accordingtowaterresearcherArjenHoekstra.Herecentlystudiedthehiddentravelsofvirtualwaterusedi
3、nproductsmadefromthingslikecropsandmeats.Theseproductsareshippedaroundtheworld.Forexampleconsiderasugarysoftdrink.Hoekstraestimatedthattoproduceonehalf-literofthedrinkrequiresbetween170and310litersofthewaterabout95isusedtogrowandprocesstheingredients(原料).Another4goesintothepackagingandlabeling.InHoe
4、kstrascalculation,whenonecountryproducesahalf-literofsodaandsellsitabroad,itexportsasmuchvirtualwateraswouldfillalargerefrigeratorAccordingtoHoekstrasnewreport,drycountrieslikeIsraelandKuwait,bothintheMiddleEast,getthemajorityoftheirvirtualwaterfromothercountries,throughimportedproducts.Moresurprisi
5、ngly,somewettercountries,liketheNetherlandsandtheUnitedKingdom,alsogetthemajorityoftheirvirtualwaterfromotherplaces.Thatmeansthatmostofthewaterusedtogroworproducetheproductsandfoodconsumedinthosecountriescamefromothercountries.IntheUnitedStatesmostofthevirtualwaterusedcomesfromAmericansources.InChin
6、aevenlessofthewaterassociatedwithitsproducts51.Whatisthebesttitleforthepassage?A.CropsandVirtualWaterB.ImportandExportofWaterC.BenefitsofVirtualWaterD.Watersworldwidetravels52.Thefirstparagraphisintendedtotalkabout_.A.howwaterflowsB.whatvirtualwaterisC.wherevirtualwaterexistsD.whywaterisimportedande
7、xported53.TheexampleofasugarysoftdrinkinParagraph3isgiventoshow_.A.howdrinksaremadeB.howvirtualwaterisusedC.howvirtualwaterisexportedD.howdrinksareshipped54.Inwhichcountriesdoesmostpartofvirtualwatercomefromoutside?A.lsraelandAmericaB.AmericaandtheNetherlandsC.ChinaandtheUnitedKingdomD.KuwaitandtheN
8、etherlands55.Thepassageismostprobablya_.A.sciencenewsreportB.bookreviewC.newspaperadvertisementD.sciencefictionstory2.Inthemoreandmorecompetitiveserviceindustry,itisnolongerenoughtopromisecustomersatisfaction.Today,customer“delight”iswhatcompaniesaretryingtoachieveinorordertokeepandincreasemarketsha
9、re.Itisacceptedinthemarketingindustry,andconfirmedbyanumberofresearches,thatcustomersreceivinggoodservicewillpromotebusinessbytellingupto12otherpeople:thosetreatedbadlywilltelltheirtalesofwoetoupto20people,80percentofpeoplewhofeeltheircomplaintsarehandledfairlywillstayloyalNewlungesforcustomercareha
10、vecomewhenpeoplecanobtaingoodsandservicesthroughtelephonecallcentersandtheInternet.Forexample,manycompaniesnowhavetoinvest(投资)alotofmoneyininformationtechnologyandstafftraininginordertocopewiththe“phonerage”causedbydelaysinansweringcalls,beingcutoffinmid-conversationorleftwaitingforlongperiods.“Many
11、peopledonotliketalkingtomachines,”saysDr.StoreySeniorLecturerinMarketingatCityUniversityBusinessSchool.“Banks,forexample,encouragestaffatcallcenterstousecustomerdatatoestablishinstantandgoodrelationshipwiththem.Theaimistomakethecustomerfeeltheyknowyouandthatyoucantrustthesortofcomfortablefeelingspeo
12、plehaveduringface-to-facechatswiththeirlocalbranchmanager.”Recommendedwaysofcreatingcustomerdelightinclude:under-promisingandover-delivering(sayingthatarepairwillbecalmedoutwithinfivehours,butgettingitdonewithintwo);replacingafaultyproductimmediately:throwinginagiftvoucher(购物礼卷)asanunexpected“thanky
13、ou”torentalcustomers;andalwaysreturningcalls,evenwhentheyarecomplaints.Aimingforcustomerdelightisallverywell,butifservicesdonotreachthehighlevelpromised,disappointmentorworsewillbetheresult.Thiscanbeeasedbyofferinganapologyandanexplanationofwhytheservicedidnotmeetusualstandardswithempathy(forexample
14、,”Iknowhowyoumustfeel”),andpossiblesolutions(replacement,compensationorwhateverfamessuggestsbestmeetsthecase).Airlinesfacesomeofthetoughestchallengesovercustomercare.Fiercecompetitionhasconvincedthemthatdelightingpassengersisanimportantmarketingtool,whilethereisgreatpotentialforcustomerangeroverdela
15、yscausedbyweather,unclaimedluggageandtechnicalproblems.ForBritishAirwaysstaff,awinningtelephonestyleisconsideredvitalinhandlingthelargevolumeofcallsaboutbookingsandflighttimes.Theyaretrainedtoanswerquickly,withtheirname,jobtitleanda“weareheretohelp”attitude.Thecompanyhasinvestedheavilyininformationtechnologytomakesurethatinformationisavailableinstantlyonscreen.BritishAirwaysalsosaysitscustomercarepoliciesareappliedwithinthecompanyandstaffaretaughttoregardeachotherascustomersrequiringthehigheststandardsofservice.Customercareisobviouslyheretostayan