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1、,Chapter 2 Scientific Investigation and the Research Process,Chapter Objectives,Explain what is meant by scientific investigation Explain the eight hallmarks of science Briefly explain why research in the organisational behaviour and management areas cannot be completely scientific Compare and contr
2、ast quantitative and qualitative research. Discuss the eleven steps of the research process,Scientific Investigation,The need for an honest, truthful, accurate and complete investigation Focused on the goals of problem-solving Pursues a step-by-step, logical, organised and rigorous method,The Hallma
3、rks of Scientific Research,Purposiveness Rigour Testability Replicability,The Hallmarks of Scientific Research (cont.),Accuracy Objectivity Generalisability Parsimony,Limitations to Scientific Research in Management,Difficulties in measurement and collection of data Obtaining a representative sample
4、,Some Basic Definitions,Observations perceptions of reality and can be expressed in the form of facts or opinions Concepts an idea expressed as a symbol or in words Constructs abstract representation of a phenomenon,Approaches to Research,Quantitative research Qualitative research Deduction Induction,Deductive and Inductive Reasoning in Business Research,Insert figure 2.2,The Business Research Process,The Research Process,Catalyst for research Preliminary information gathering and literature search Problem definition Framework development,
