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1、美国通用电气公司的战略管理模式（GE）,Todays Basics,Revenue: $125.7 B Domestic: Foreign 2:1 Net Income $13.7 B Market Capitalization: $244B Employees: 310,000 13 major businesses More than 100 countries,Compare and Contrast,The Three Families,Long-Cycle Businesses,GE,Short-Cycle Businesses,Financial Services,Long-Cyc
2、le Businesses,Long-Cycle Businesses,Aircraft Engines,Power Systems,Medical Systems,Transportation Systems,Short-Cycle Businesses,Short-Cycle Businesses,Consumer Appliances,Industrial Systems,Specialty Materials,NBC,Plastics,Financial Services,Financial Services,Commercial Finance,Consumer Finance,Eq
3、uipment Management,Insurance Business,A Summary of Business Finances,The Share of the Pie,The Share of the Pie,The Era: How the Market Valued it,Compare Automating work flow and leveraging the internet is crucial to the future success of GE Making GE faster, leaner and smarter even as GE become bigg
4、er. Results: $7 billion worth of goods and services were sold over the net in 2000. $6 billion wasconducted on online auctions $1.5 billion generated by GE in operating margin improvements in 2001,E-business / Digitization,This is the quote of the day. from Jeffs analyst meeting after Sep 11th 2001
5、GE is built to outperform, said Immelt, who also predicted double-digit growth in 2002. I was chairman for two days, and then I had jets with my engines hit a building I insured which was covered by a network I owned, and we still grew (2001) earnings by 11 percent. I think were in pretty good shape
6、.,Appendix,GE E-Business Internet Strategies,Strategy,Definition,What is it?,Examples,Visual,Disintermediation,Aggregation,Community Portal,Permeate the Customers Space,Customer-Specified Products and Terms,Dynamic Pricing,Take over or remember customers data and remember their processes or preferen
7、ces,Get between the buyer and seller,Create a community of buyers and sellers,Take out the Middle Man,Let the customer into design data and processes,Create a Market,GE Appliances Purchasing appliances online is available for customers along with spares and accessories,Direct Selling,Provide a broad
8、 range of product information,GE Lighting Detailed and visual product information categorized for home, business or automotive use,GE Supply Creates network for communication between all suppliers,Provide products and services to members,Remember the customers preferences, payment methods, recent pu
9、rchases, etc.,GE Financial Network Provides Online insurance Quotes and payment facility. Also, updates customers of new offers,Customer designs/ configures their own product,GE Lighting There is software to download that helps decide the perfect light,Auctions,GE Xchange Electronic Exchange that al
10、lows customers to name their own prices,Co-Marketing Relationships,Service Partnership,Extend service into the customers organization,Share customers to create a more compelling product,GE Medical Systems Other consumable Diagnostic products of suppliers can be purchased along with CT scan spares,Di
11、rect Selling and Advertising,Ensuring that the customer needs are met,GE Aircraft Engines would keep an inventory of engines in stock to meet require-ments and needs.,Equity/Warrants: GE is trying to secure either equity or warrants from all the vendors that it is working with to develop its e-busin
12、ess strategies,E-business Vendor Goals: Secure valuable revenues (internet companies trade at sales multiples) Get instantaneous credibility with marketplace through GE reference/endorsement,GE Businesses Goals: Recover consulting/license costs Broaden partnering relationships Secure equity upside o
13、pportunity with high growth, emerging e-business companies,GE Equity Goals: Put money to work and maximize ROI Support GE businesses by investing in strategic companies,Equity: the direct ownership in a company,Mutually beneficial relationship:,Warrant: an instrument that gives the holder the right
14、to acquire a certain number of shares of the capital stock of a company on or before a certain date for a certain price,GE E-Business Internet Strategies,Service Extensions : Revenue Growth,Innovation,Objective approach towards the customer Look for technology platforms Create game changing technolo
15、gies - remote diagnostics capability Solve GEs crtical technical challenges Low Nox emmissions Share technologies across businesses Source technology worldwide Develop technical human resource For example, GE researchers developed ductile tungsten, many new types of engineering plastics, man-made di
16、amond, and major improvements in computed tomography and magnetic resonance imaging. GE 90 engine-the worlds most powerful, efficient and quiet engine. One of the major technology advances involved in this program is a composite fan blade made of a polymer-based material that is twice as strong as steel at half the weight.,1997Performix X-ray Tube 1998LightSpeed CTSmall Motor productsUltem 1285 Spectra Gas Range 1999 Spectra Electric RangeA
